How people communicate, shop, and work is changing quickly and direct-to-consumer businesses are at an inflection point. I’ve dedicated my career to helping businesses navigate the ever-changing digital commerce world and better serve their customers. Businesses have to adapt because the changes are happening around them either way. This is where digital transformation comes in. Digital transformation at its core means adapting to not only new technologies that are available but also to changes in customer expectations, societal shifts, and industry disruptions. Businesses, in responding to these shifts, are needing to become more customer-focused, agile, adaptive to new opportunities, and efficient in order to stay competitive. Digital transformation and smart technology investments are how they can rise to meet these expectations at scale. In my view, these are exciting times for companies willing to embrace the change and work to become category leaders. Happy to chat about your digital transformation challenges and hopefully we can solve them together. #digitaltransformation #customerexperience #CX #CDP #ecommerce #retail #finserv #hospitality #retention #martech

Whitney Lauritsen is a podcast host, digital marketing consultant, and certified well-being coach. She has 13+ years of experience as a social media strategist, content producer, and community manager. Whitney has a quantitative mind with a passion for digital marketing, plus an eagerness to learn and adapt to the evolving social media landscape. Known as a curious, proactive self-starter, she is constantly looking to push the envelope with clever ideas. To deeply support her clients, Whitney completed training as a podcast strategist and board certified emotional well-being coach. A degree in film production (psychology minor) and training in mental health allow Whitney to approach social media from unique angles. She has excellent written and verbal communication skills with a strong attention to detail and commitment to high quality content. On top of building her tech skillset, Whitney's 6 years of working for Apple taught her to surprise and delight, plus underpromise and overdeliver. She is committed to continuously honing her leadership, teamwork, and problem solving abilities. Beyond consulting, Whitney is an accomplished trainer and public speaker on the creator economy. Her knowledge goes beyond personal experience, as she is committed to on-going social media marketing education and research. Additionally, she was selected to be in special digital content programs run by TikTok, Amazon, YouTube, and Facebook. A podcast aficionado, Whitney regularly starts new audio shows on her own and with clients. 2019 was the beginning of her mental health focused show This Might Get Uncomfortable. In 2021, she launched This Hits The Spot; Essentia: Rise & Thrive; and The Live eCommerce Podcast. That same year, she hosted and produced the live cryptocurrency/blockchain series Web3 With Whitney. In 2022, Whitney debuted the Beyond Measure show on Fireside app, streaming to YouTube and podcast platforms like Spotify. For 2023, she plans to launch Marketing Beyond Measure. Whitney is fluent in most major software, including but not limited to: graphic design (Canva, Adobe Photoshop); video editing (Final Cut Pro, iMovie); audio editing (Garageband, Descript); scheduling (Calendly); document tools (Apple, Google, Microsoft); meetings & live events (Zoom, Google Meet, Crowdcast, Whova); task management (ClickUp); communication (Slack, Facebook WorkChat); CRM (HubSpot); note-taking (Notion); AI editing (ChatGPT, Quillbot); and web design (WordPress). As a tech enthusiast and quick learner, Whitney can pick up practically any Apple compatible app/program.

My driving passion is learning science and creating great learning experiences for students and professionals. Running my own company requires wearing many hats! Key areas of interest and experience include: • E-learning course design • LMS management/administration • Instructional design • Subject matter specialist (musculoskeletal health) • Presentation skills (digital and live) • Multimedia development (video and audio editing and production) • Writing, editing, and publishing (print and digital) • Business & marketing automation systems • Podcast development (content and production)

Color, pattern and texture keep me excited and motivated to create. I am a proud maximalist in the sense of self expression and being your unapologetic self. The WHITNEYMANNEY label was born out of wanting to provide a voice of confidence, through my clothing your definition of self will be on display before you can even say hello.

Specialties: AREAS OF EXPERTISE • Strategic Sales & Marketing (Global) • Product Launch & Re-brand Execution • Marketing Campaign Management • Website Marketing Strategy • Retail Marketing Plan Development • Interactive & Traditional Media Buying & Planning • Budgeting & Allocation • Corporate Brand Management & Development • Art Direction: Web & Print • Product Placement • Broadcast & Entertainment Marketing • Global Communication & Process Design • Business-to-Business Marketing • Event Planning & Public Relations • SEO/SEM/Affiliate Marketing • Project Management • Retail Store Operations • Social Media Planning • Site Merchandising

After gaining experience in various fields from magazine internships to stints at renowned fashion houses, I discovered my true calling was in design. In 2008 I launched Whitney Eve, an eclectic and feminine contemporary fashion line that conveys my sensible approach to fashion in wearable works of art. Growing up in Los Angeles and having lived in Manhattan, I blend the ease of California style with the sophistication and edge of New York City life in my designs for Whitney Eve. In addition to being a Designer, I have also written "True Whit" in which I share personal stories, beauty and fitness secrets, and tried-and-true advice on everything girls need to know to start their lives out with style. I am also very passionate about giving back. I support several organizations including FACE AFRICA which is dedicated to humanitarian efforts in Africa and empowering women with professional skills. I also help fundraise for the Samuel Oschin Cancer Research Institute.