Chief Customer Officer & Co-Founder of TACK | Empowering B2B Companies with People-First GTM Strategies | Host of The Anonymous Marketer Podcast | Creator | Championing the creator economy in B2B
I have co-founded a new business called TACK with Mark Kilens who is ex-hubspot and ex-drift, to bring people-first GTM strategies to B2B companies today. I am also a creator and that is a huge passion of mine. Currently writing a book on the creator economy in B2B.
Content, it is said, โis Kingโ. It takes many familiar forms and is crucial in a world where users and industry observers consume a large volume of information before making a purchase decision or forming an opinion about a company. As a creative content strategist and communications professional, I generate and oversee the production of the engaging content organizations need to better position their solutions in the global marketplace.
I have a background in political communications and journalism, and a demonstrated track-record of building data-driven content programs for hyper-growth organizations, Fortune 500 companies, startups and digital publications at a global scale. In addition to managing editorial and creative direction, I develop messaging architectures that inform brand identity, public and analyst relations, product launches and multi-channel marketing campaigns. Whether itโs a website, blog post, infographic, long-form article or video script, I tell compelling stories that increase awareness, establish trust, and build advocacy.
Sr Director, UX Architect @ Salesforce | Ex-Google
UX LEADER and CONTENT DESIGNER
Storyteller & pusher of craft. I use words to guide users across multiple platforms and touchpoints to shape delightfully useful experiences.
Partners in solving UX crimes: Research, Engineering, Product, Design, Marketing.
My jam: AI, conversation design, service design, augmented reality, chat UI, messaging, machine learning, assistive UX, accessibility, brand strategy, editorial strategy, localization.
B&B owners, innkeepers, independent hospitality businesses - how to build a "direct bookings" business to love.
๐๐๐ฟ๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ฝ๐ฎ๐๐ ๐ฑ๐ฒ๐ฐ๐ฎ๐ฑ๐ฒ, ๐บ๐ฎ๐ป๐ ๐ผ๐๐ป๐ฒ๐ฟ๐ ๐ผ๐ณ ๐ฏ๐ฒ๐ฑ ๐ฎ๐ป๐ฑ ๐ฏ๐ฟ๐ฒ๐ฎ๐ธ๐ณ๐ฎ๐๐๐, ๐ด๐๐ฒ๐๐ ๐ต๐ผ๐๐๐ฒ๐, ๐ถ๐ป๐ป๐, ๐ฎ๐ป๐ฑ ๐๐บ๐ฎ๐น๐น ๐ต๐ผ๐๐ฒ๐น๐ ๐ฎ๐ฟ๐ฒ ๐๐๐ถ๐น๐น ๐๐ป๐๐ธ๐ถ๐น๐น๐ฒ๐ฑ ๐ถ๐ป ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฎ๐ป๐ฑ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฝ๐ฟ๐ถ๐ป๐ฐ๐ถ๐ฝ๐น๐ฒ๐ ๐ฎ๐ป๐ฑ ๐ต๐ฎ๐๐ฒ๐ป'๐ ๐ฎ๐ฐ๐ธ๐ป๐ผ๐๐น๐ฒ๐ฑ๐ด๐ฒ๐ฑ ๐๐ต๐ฒ ๐ฑ๐ถ๐ด๐ถ๐๐ฎ๐น ๐๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป.
As a result, they aren't using the internet to their advantage and have unwittingly become a "supplier of beds" to the OTAs' businesses.
There are a gazillion things you could do to take control of your bed and breakfast, guest house, inn, or small hotel business.
However, here are just three things that will make a difference:
โคDecide on WHO you want to welcome and WHY โ stop trying to appeal to everybody.
โคCreate a website for THEM.
โคBuild YOUR database of guests, past, present, and future, and keep in touch regularly.
"๐๐ณ๐๐ฒ๐ฟ ๐๐ผ๐ฟ๐ธ๐ถ๐ป๐ด ๐๐ถ๐๐ต ๐ฌ๐๐ผ๐ป๐ป๐ฒ, ๐ ๐ถ๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ๐ฑ ๐บ๐ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฏ๐ ๐ฏ๐ณ% ๐ถ๐ป ๐ฎ๐ฌ๐ฎ๐ฌ ๐ฑ๐๐ฟ๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ฝ๐ฎ๐ป๐ฑ๐ฒ๐บ๐ถ๐ฐโ" - Mary Hughes, Canada
I love to teach ambitious bed and breakfasts, guest houses, inns, and owner-managed hotels established or new, who are ready to implement timeless business principles, allowing them to keep more profit and work less
We create a process for you that:
โคAttracts your ideal guests, so you're no longer stressing about who's coming.
โคHave those guests spending more with you, so you make more money while working less.
โคHave guests returning and referring you, so you're not reliant on OTAs and paying their commissions in perpetuity.
How we can work together:
๐๐๐ ๐๐ก๐ ๐๐ฅ๐๐๐๐๐๐ฆ๐ง ๐๐จ๐ฆ๐๐ก๐๐ฆ๐ฆ ๐ง๐ฅ๐๐ก๐ฆ๐๐ข๐ฅ๐ ๐๐ง๐๐ข๐ก โ a twelve-month program that takes bed and breakfasts, guest houses, inns, and small hotel owners step by step implementing your three crucial systems to make more while working less. Clients typically add between 20% and 67% to their revenue in one season.
To begin making a real step-change in your business, book a complimentary Business Breakthrough call where you'll discover the opportunities you can't see right now https://go.oncehub.com/YvonneHalling
Chief Experience Officer & Founder, Captivate Marketing Group 2 X EMMY Nominated Live Event/Film Producer, Event Marketing/Artist Mgmt - MWBE/Board Member ILEA NY
MBA, Marketing
Certified Special Events Producer
Certified Technical Event Production
Certified Digital Event Strategists
Eventex, 100 Most Influential People in the Events Industry 2023
Eventex, The 50 Most Influential Event Professionals 2023
Eventex, The 50 Most Influential People in the Events Industry in the US and Canada 2023
EMMY Nominee, ADCOLOR After Dark featuring Wyclef Jean, 2021
Named by BizBash as one of the most influential event professionals in the US, 2020Named by BizBash as one of the top Event Producers in the U.S., 2019โจEMMY Nominee, Outstanding Historical Documentary, 2013โจBizBash Finalist for Social Planner of the Year, 2011โจNamed as one of Black Enterpriseโs, 40 Game Changers, 2010โจBizBash Finalist for Event Producer of the Year, 2010
Member of International Special Events Society
Member of Women in Music
Member of The Recording Academy
Member of Sigma Gamma Rho Sorority, Inc.
A certified Special Events Producer, McNair is adept in live events and entertainment marketing - including conceptualizing event themes and strategy and acquiring and managing celebrity talent. Additionally, she boasts an impressive roster of industry contacts, ranging from entertainment and film to music.
Skillset highlights include being a highly creative strategic thinker, whose work unabashedly showcases over 17 years of illustrious events and marketing career experience. Her professional track record includes conceptualizing and orchestrating large production events and marketing campaigns and programs to effectively create business development opportunities and increase revenue and growth.
Also highly experienced in developing concepts and marketing programs and written proposals, overseeing budgets and managing all aspects of special events, including contract negotiation, operations, production, hiring, arranging & overseeing event staff union and non-union personnel, media services, catering, dรฉcor, sound checks/rehearsals, overall event logistics, post-event tracking and ROI analysis.
Additionally, the Emmy nominated producer (2013, 2022) was celebrated as one of Black Enterpriseโs โ40 Game Changersโ (2010) and most recently was named on the BizBash 1,000 list as one of the the top event producers in the U.S. She has since produced engagements, hosting upwards of 50,000.
Yvonne McNair is also a Member of the International Special Events Society, an Associate Member of the Recording Academy, Certified in technical event production and is proficient in KeyNote, Excel, Word, PowerPoint, Outlook and CAD.
Experienced Product Manager with a demonstrated history of working in the computer software industry. Strong Product Management professional skilled in market research, opportunity analysis, persona grooming, competitive analysis, sales enablement, and win-loss analysis.
As the Sr. Head of IT and Information Security at Litmus, I have a passion for crafting secure, compliant, and scalable environments that empower users and organizations. I excel at leading high-performing IT & Security teams, building robust GRC frameworks, and designing automated solutions, all while prioritizing customer satisfaction. My proven track record demonstrates a commitment to streamlining operations, mitigating risk, and enhancing overall operational efficiency across various environments.
I help entrepreneurs write books with AI that attracts their ideal customers and grows their business.
Zachariah is experienced in running international programming teams to complete objectives including brand redesign, back-end redesign. Managed customer support, implemented automated marketing systems and email campaigns. Implemented new revenue streams including new products and affiliate programs.
Zachariah also has a comprehensive sales and marketing background from product development to sales team management. He has several areas of expertise in the Oregon Commercial Real Estate market, specializing in retail sales, warehouse sales, and investment properties.
Share this
Share to:
- or -
Copy the URL below and share to your favorite social platforms.
How it works
The shared link will allow the reader to click through to the final url for this piece, skipping the need to sign up or log in to engage with the content.