Content, it is said, “is King”. It takes many familiar forms and is crucial in a world where users and industry observers consume a large volume of information before making a purchase decision or forming an opinion about a company. As a creative content strategist and communications professional, I generate and oversee the production of the engaging content organizations need to better position their solutions in the global marketplace.
I have a background in political communications and journalism, and a demonstrated track-record of building data-driven content programs for hyper-growth organizations, Fortune 500 companies, startups and digital publications at a global scale. In addition to managing editorial and creative direction, I develop messaging architectures that inform brand identity, public and analyst relations, product launches and multi-channel marketing campaigns. Whether it’s a website, blog post, infographic, long-form article or video script, I tell compelling stories that increase awareness, establish trust, and build advocacy.
Ross Simmonds is the founder of Foundation, a content marketing agency that combines data and creativity to develop & serve ambitious B2B brands.
Foundation provides content marketing services to organizations all over the world ranging from some of the fastest-growing startups & consumer products to the Fortune 500.
Ross and the team at Foundation have launched marketing initiatives that reach millions of people on channels like LinkedIn, Instagram, Facebook, Twitter, & YouTube. In addition, they've planned, created and distributed content assets that have resulted in millions in revenue for a wide range of brands.
20+ years in tech. Insatiable passion for building business.
I’m known for my no-nonsense approach to brand development & product marketing, good storytelling, and most of all - getting shit done. I champion a very hands-on approach, and I thrive in an environment where things need to move quickly and their impact is seen immediately. Most of all, I like to build things and see them grow. Whether it's leading brand & marketing for Huddle since its infancy to becoming the global leader in collaboration for government & enterprise. Or building a digital media and mobile consultancy whose clients included Disney, Nokia, Toshiba and Garmin. Or keeping my hands dirty while advising 50+ companies across software, hardware, mobile, telecommunications & networking and engineering.
I'm good at brand identity, brand management, integrated marketing, customer & user acquisition, online marketing, product marketing, content marketing, email marketing, inbound marketing, outbound marketing, communications strategy, media relations, analyst relations, crisis communications, internal communications, social media, geographic expansion. I'm unbeatable at team building.
I'm an actor and temporarily retired podcaster. I run a boutique recording studio. And I lead a 50k+ community of Girls Who Can't Surf Good (Yes, it is grammatically incorrect. On purpose. See Zoolander)
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