Through personalized video content, brands have found a new way to stand out from the crowd, quickly build relationships, and boost sales.

Use this sales strategy template to build out your company's sales plan.

According to Gartner, 33% of B2B buyers prefer to not interact with sellers, in part because humans don't like being "sold to." And thanks to the easy access to detailed information, buyers increasingly don't need sellers. Therefore, as B2B sellers, we have to focus on providing as much value as possible. And what do buyers value most? Being understood. In this interactive course, we'll learn all about the powerful listening frameworks and practical tactics used by therapists, nonviolent conflict resolution experts, and the very best sales professionals.

The role of the Sales Development Representative is arguably one of the toughest jobs in sales. This intensive 10-week school is designed by industry leaders for new and experienced SDRs to give you the knowledge, skills, and attitude you need to surpass your targets, book more meetings, and generate more pipeline.

The front-line sales manager is the single most important factor in why a rep either succeeds or fails. Most sales reps fall into management without learning the key skills, playbooks, data, and fundamentals to help their teams succeed. Designed by Laura "LG" Guerra, Frontline Sales Manager School is an 8-week comprehensive school that will teach sales leaders the core foundations of being a successful manager, provide guidance on hiring and managing your first sales team, understanding metrics, how to build a healthy culture, and more principles to enhance your leadership skills.

Pavilion's Enterprise Sales School is designed to help Enterprise Account Executives understand how to sell complex, strategic deals to large organizations.This 10-week school will give students a deep understanding of what's needed to perform at the highest level in Enterprise Sales, with a focus on selling transformational deals that require consensus from multiple stakeholders. From account planning, to C-suite prospecting, to deep discovery, to closing complex deals, this course will cover the essentials across the entire Enterprise sales cycle.

Effective alignment between sales and customer success is vital for driving revenue growth and guaranteeing customer satisfaction. We've crafted a  comprehensive course to empower sales and customer success leaders with the expertise and abilities that are essential to establish cross-functional alignment, leading to enhanced customer outcomes and heightened business achievements. Through interactive sessions and practical exercises, participants will learn invaluable insights, proven strategies, and industry best practices. Students will gain a deep understanding of how to foster collaboration, streamline processes, and optimize customer engagement. You'll walk away from this course with a ready-to-use playbook packed with actionable alignment strategies that you can implement immediately, resulting in tangible revenue generation.

Creating and Implementing a Sales Playbook that Sticks is designed to offer actionable insights for those looking to strategize, build, and roll out effective sales playbooks.This course will help you gain team adoption of your playbook, achieving your pipeline growth and quota attainment as a result. You will learn how to flag warning signs for underperformance early and be able to identify when optimization pivots are needed. This course will also break down what effective content looks like, what to include in your playbooks, roll-out strategies for adoption, and the success metrics needed for ROI and stakeholder buy-in, as well as how to future-proof your playbooks for changing markets.

This course is a "how to" guide on launching a hybrid sales motion on top of your PLG flywheel to maximize your revenue potential. Students will learn how to surface the best opportunities to convert from your existing user base and target them with PLS Playbooks, as well as run retention and expansion plays to protect your Net Dollar Retention (NDR).

Becoming a beacon for talent is the most essential trait you can have as a leader. There is little you can't do when you have a team of high-performing A+ players. Building this team starts with a well-structured hiring and interview process. Unfortunately, hiring and interviewing is often an afterthought, wedged in-between other meetings and taken on as an extra task. This 3-week course will help you learn how to identify, assess, and win the best sales talent out there. Students will learn about building a hiring scorecard, assessing intrinsic characteristics, creating an excellent interview experience for candidates, and more.

Record numbers of new startups, unparalleled levels of VC investment, and the demand for more work-life balance has led to an explosion in the fractional leadership market. Despite this exciting opportunity, taking the leap from full-time employment into a flexible, portfolio career can be a daunting experience. In this 4-week course, you'll gain the confidence and methodologies to succeed as a Fractional Sales Leader. You'll define your GTM strategy, learn how to find and win early opportunities, explore best practices, build your personal methodology and set yourself up for ongoing success.

Pavilion's Partner Co-Selling for Sales Leaders course paves the way for innovative B2B sales strategies, equipping sales leaders with essential tools to navigate an ever-evolving sales environment where traditional direct selling methods are no longer as successful. When comparing the number of touches per opportunity sourced for cold outbound five years ago, it ranged from 200 to 400. Today, it requires 1,000 to 1,400 touches per opportunity. (Jeremy Donovan, Insight Partners' EVP of RevOps & Strategy) This course dives into the practicalities of B2B co-selling, introducing sales leaders to a scalable, end-to-end process that can be seamlessly integrated across Sales, Partnerships, Marketing, RevOps, and Customer Success departments. No matter the scale or type of your co-selling partnerships, this course has been designed to guide you through building, deploying, and scaling an effective B2B co-selling program. By the end of the course, you will possess a comprehensive understanding of how to implement co-selling within 2-6 weeks with the strategies and tactics taught. Additionally, you will have buillt a well-defined roadmap, empowering you to effectively communicate and collaborate with partners on how to bring your sales co-selling vision to life.

The Sales Leadership Accelerator is your step-by-step leadership methodology to build an unstoppable, disciplined, and record-breaking sales team. This course offers sales leaders a definitive guide on how to build and run a $1B+ sales org and drive record-breaking results with their team, without micromanagement, or running themselves into the ground. If you follow this, if you execute this, if you get your all leaders to buy into this – you could transform your organization in 90 days or less. This means better results, more engagement, faster execution, higher quota attainment, and more money in your and your team's pocket. 

This course equips GTM leaders with actionable strategies and cutting-edge insights to harness AI & automation for enhanced efficiency, personalized experiences, and accelerated revenue growth. 
By bridging the GTM Efficiency Gap, you'll gain the knowledge and skills to streamline operations, customize interactions, and drive data-informed decisions for unprecedented growth. 
Enroll in AI & Automation for GTM Leaders to revolutionize your go-to-market strategy, achieving lasting success in an AI-driven future.

In this ebook, we explore:

The problem of the leaky sales funnel and low conversion rates
Why enablement initiatives fail to have the desired impact on sales effectiveness
How to ace revenue execution with the right use of technology

"The advance of technology is based on making it fit in so that you don't really even notice it,
so it's part of everyday life."

- Bill Gates

If you did us the honor of reading through the first four installments of our thought map series, we talked about four over-arching themes we believe are strategic, 12 discrete sub-segments, and referenced over 200 vendors in total. While this is only the tip of the iceberg, we recognize that this is a lot of information to digest, and your head may be spinning trying to make sense of the space and the hundreds of innovative businesses driving change in the land of sales tech today. Rest assured, you are not alone in this sentiment.

In Part 4 of the Sales Technology Thought Map Series, we explore navigating the scaleup phase, optimizing execution, and the tech that makes it happen.

The third installment of our thought map series examines this overarching theme that we're calling strategic knowledge flow. This is certainly a large, amorphous, multi-faceted area of the software universe that extends into and overlaps with many other categories, but we've identified and examined three sub-segments for the purposes of this missive.

Seventy-one percent of consumers demand more personalized experiences - and 76% get frustrated when it doesn't happen - thanks in part to the rise of digital selling and a pandemic that distanced sellers from their buyers (McKinsey).

We teamed up with CB Insights to interview software buyers within Pavilion on sales engagement & revenue intelligence solutions to understand product quality, competition, and pricing.