B2B Marketing B2B Marketing B2B Marketing B2B Marketing
Updated Jan 4, 2024 6 entries
B2B Marketing
Starter Kit

B2B Content marketing is constantly evolving - so much so that it’s often hard to keep up. We set out to make it a little easier for our audience. On this playlist you’ll find tips for improving your campaigns, specific strategies that we’ve found success with, and many more insights around B2B marketing.

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When to Use Marketing Emails versus Sales Emails in HubSpot

What's the difference between HubSpot marketing emails and sales emails? And when do you use each?

Article
The Ultimate Guide to Podcast Marketing for B2B Companies

Podcasting is one of the hottest trends in B2B marketing, but it takes strategy and the right approach to generate results among the noise. Get this comprehensive guide to podcasting for B2B, building blocks for success, lead generation ideas, and more.

Article
Master the Art of B2B Lead Nurturing: How to Keep Your Pipeline Full

Discover 3 key questions to ask before designing a B2B lead nurturing campaign. Learn why relevant content is key and review a sample flow to follow. Plus, get the free B2B Lead Nurturing Template and begin planning your strategy today.

Article
The Missing Voice in Modern Content Marketing (And How to Fix It)

When business leaders delegate content creation and distribution, they miss out on a huge opportunity to build trust and establish credibility with customers. Learn how to get CEOs and executive leaders involved in your content and reap the dividends of awareness and trust among your target audience.

Article
The Bar Has Been Raised: 5 Angles for Higher Quality Content

With the amount of content being published today, content quality has never been more important. Explore 5 winning strategies for standing out.

Article
Simple Hacks to Write Better Web Content

With so much content on the web, you need well structured and well written content to stand out. In this video, Ali shares 10 simple adjustments you can make to your content approach to create assets that your prospects and customers actually want to read.

Video
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