Every agency runs into periods of time that are a struggle. Revenues down, customers are turning, pipeline is all but dried up. Owners, faced with these situations, have three options: Keep going, quit, or change direction. The challenge is knowing which option is the best for you. Staying the course or charting a new path can each bring its own successes and challenges. It's a good idea to talk to folks who've been there. And that's exactly what Selim Maalouf is going to talk to us about in this episode of Social Pulse Podcast, hosted by head of Strategic Partnerships

How can you get started with platform partnerships, and do you need them? The traditional agency model can feel like you're always starting from scratch, having to prove your worth with each new prospect. But what if there was a way to instantly establish credibility, create recurring revenue, and position your agency as a strategic partner rather than just another service provider? What if you could leverage and establish platforms, reputation, and resources to grow your agency? Some forward-thinking agencies are doing that through strategic platform partnerships.

The pressure for agency relevance is constant, but the path forward is not always clear, and the stakes are incredibly high. How do you know when to pivot? Carol Morgan, founder and president of Denim Marketing, addresses those questions in Social Pulse: Agency Edition. She's successfully navigated industry transformations including two major agency rebrands, the great recession, and technological shifts as the author of  books on social media marketing in a leader within the National Association of Home Builders. When did you realize your agency needed to make a significant change?  Carol Morgan: Well, it's interesting, so way back in the

Running a marketing agency is challenging enough - finding clients, delivering results, managing teams - but what if there was a way to differentiate your agency while simultaneously creating more predictable revenue? Many agency owners find themselves stuck in the feast or famine cycle, constantly chasing new clients while trying to keep existing ones happy. The traditional agency model can feel like you're always starting from scratch, having to prove your worth with each new prospect.

As the CEO of Avalaunch Media, a full-service marketing agency, David leads a team of talented and passionate professionals and fractional CMO's who help clients achieve their online marketing goals. With over 11 years of experience in this role and over 14 years in the industry, he has developed a deep understanding of the ever-changing digital landscape and the best strategies to optimize performance and results.

It's not uncommon for business owners to routinely have to grapple with their demons, challenges, like impostor syndrome, which sit between us and our better angels. That's especially true for people like influencers and marketing agency owners who live and work in circles where their colleagues and counterparts are highly visible. How do we know our own worth, both as a person as an agency? How do we deal with impostor syndrome in an industry filled with larger than life personalities to compete with? That's what George B. Thomas is here to help us answer in this summary of the

What if there was a way to turn your agency's expertise into a source of passive income? Do you wonder how agencies can create passive income in an industry where economic ups and downs are inevitable? Having a steady stream of revenue from intellectual property can be a game-changer. Agorapulse's Chief Storyteller Mike Allton sits down with Gini Dietrich, the author of the Spin Sucks (book, blog, and podcast.) Gini will share her insights on how agencies can leverage their intellectual property to create structured processes that generate passive income. Gini and Mike will explore the steps necessary to transform agency

There are over 45,000 digital marketing agencies in the world, not counting all of the solopreneurs who work as agencies but aren't officially registered as such.

Developing services, hiring staff, and differentiating ourselves in our sales & marketing to prospects are all challenges. Along the same lines, it can be incredibly difficult to build and grow our networks. Particularly when we're building agencies within competitive ecosystems such as HubSpot or Salesforce,

How has the agency Aptitude 8 tackled this challenge?

That's what Christopher Barnett is here to talk to us about.