The current attribution model is broken.

It doesn't work for CEOs who need to manage marketing.
It doesn't work for CFOs trying to fund marketing.
And it certainly doesn't work for CMOs being asked to justify marketing.

Join Deidre Hudson, VP Demand Generation & Growth and Theresa Anderson as they break down 3 dangerous myths facing GTM teams - - and the big truth we will need to face if we want to reclaim marketing's seat at the table.

Is cold email volume ruining email for everyone? 5 reasons why bad cold emails might be... and 5 tips to send better cold emails.

Planning an event or an important meeting but not sure where to start? The whole event management process can be daunting, especially if you've got high ambitions and steep targets to meet. As an events director, marketing associate, or any role in between, carefully considering each box on the event planning checklist is essential for success.

In this comprehensive event planning guide, we're spilling all of the industry secrets you need to know to ensure you know exactly how to plan an event. Let's get started.

Organic vs paid social media strategies: Understand the nuances of both to develop an effective marketing plan. Find a balance with this guide

In the world of vendor-partner relationships, it's crucial to recognize that different partner personas have distinct requirements when it comes to marketing and sales support. Vendors must have a comprehensive understanding of these diverse needs to effectively assist their partners. The partner ecosystem, which encompasses various partner types, can become intricate, as each type necessitates specific support to drive sales successfully. To address this complexity, vendors must tailor their tools and assistance to meet the needs of each partner persona. These partner personas can be categorized into four main groups: