Search Marketing: Tips for Paid and Organic Practices
Updated Jan 1, 2024 15 entries
Search Marketing: Tips for Paid and Organic Practices

This playlist combines tips, tricks, and fundamental best practices for everything search marketing - including Google Ads (PPC) and organic (SEO) practices.

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The Great Divide: How Generations Are Searching Differently

Each generation uses search differently. Here's how you can increase leads to Baby Boomers, Gen X, Millennials, and Gen Z, with search.

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Demystifying Zero-Click Content

Zero-Click content keeps people on the platform it's shared on, instead of clicking to another website. Read our tips on how to create it!

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Optimizing SEO for Core Web Vitals

Core Web Vitals are factors that Google analyzes to determine a webpage's UX. Find out how to best optimize SEO for Core Web Vitals.

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How to Transition to Google Responsive Search Ads

Learn how to transition your expanded text ads to Google responsive search ads using our test results and step-by-step process.

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Why Original Content is Important for SEO

See why it's so important to produce original content for SEO, and how you can incorporate it into your overall digital marketing strategy.

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EAT for SEO: Evaluating Webpage Quality

Learn how Google is evaluating webpage quality with a system called EAT, scoring based on expertise, authoritativeness, and trustworthiness.

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Drive Growth with PPC Campaign Management Services

Unlock growth with PPC campaign management services. Learn when and how to choose the right agency for success.

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Optimizing Local SEO for Hospitality Brands

Learn why local SEO is important for hospitality businesses and which channels you need to optimize to appear in local search results.

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Strategies for Building Authoritative Backlinks to Boost Your E-E-A-T

What is Google's E-E-A-T rating and how does building authoritative backlinks increase traffic to your website ? Let's explore.

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The Rise of AI and Personalization in PPC Advertising

Discover the latest personalization in PPC advertising trends for 2023, including AI advancements, voice search, and interactive videos.

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Why Your Brand Needs an SEO-Rich Video Strategy

Video SEO gets your video content in front of your target audience. Don't miss out on these video marketing tips to help boost your business.

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What is a PPC Audit?

Get the most out of your pay-per-click efforts by conducting a PPC audit. Learn the benefits of a PPC audit and how to use valuable insights.

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Human vs. AI-Generated Content for SEO

What you should know about AI-generated content and its effect on your website's search result ranking. Learn from our recap, here.

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Optimizing Videos for YouTube Search: A Guide to YouTube SEO

Learn why SEO for YouTube can get your videos seen by more people, the 10 best practices for YouTube SEO, and tools for analysis.

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Choosing a PPC Channel Based on User Intent

Get PPC savvy! Understand the importance of choosing a PPC channel based on user intent, and how to make your selections.

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