Podcasts are more than an audio channel. And it's easy to get excited about creating cover art, building podcast episode trailers, and creating social posts. But from my experience, many companies don't spend enough time on one of the most basic elements of their show - podcast show notes.

Hosting a podcast is a great way to spread your company's message and bring in new customers, but guesting on someone else's podcast can offer a much wider audience. By being a guest on another show, you're in the spotlight. You can get more airtime and focus on talking about your business, while reaching an audience you may not normally have access to.

In this article, we'll break down what's entailed with video podcast formats and how you can make it work for your marketing team. Here's what we'll cover:

What's the difference between an audio podcast and a video podcast?
Why should my company make a video podcast?
What's the winning formula for your marketing team - do you produce only audio or implement a video podcast?
How do you plan for the production of video podcast episodes?
How does a video podcast fit into your team's overall marketing strategy?

As a marketer, you want to stand out in the first few months after taking your role. You want to gain the trust of your new teammates and demonstrate your capabilities to leadership.But there's a lot to do in a short period of time.There's one thing that can help speed up the process - starting a podcast.

Although there are a lot of different podcast formats, many podcasters start off with an interview-style show. And it's a good format for a company to use as their initial approach. But even though many podcasters start off with interviews, this doesn't mean the format is easy. It takes work to refine your interviewing skills. And it requires a lot of practice to make it your podcast interviews feel more like a natural conversation.

A lot of marketers are starting podcasts and that's great. It creates a content marketing flywheel for your company's brand and you get to make deeper personal connections.But most marketers don't focus on the conversation. Instead, the hosts of branded podcasts treat a podcast recording session as a transaction. As a result, episodes start to feel calculated. It's almost as if the host turned a natural conversation into something Siri would yell out of your iPhone speaker.If you want to have an interesting conversation and create podcast episodes your customers love, it's important to focus on the questions you ask during an interview.In this article, we'll cover the importance of research and how to craft better podcast questions for your company's show.

Blogs and podcasts are both powerful marketing tools for B2B SaaS companies. And while company blogs have been around for a long time, podcasting has quickly become one of the most popular ways for people to consume content. There's something for everyone, whether you're looking for education, entertainment, or simply an escape from reality.

In 2021, creating and maintaining a website for your business is practically the second step after "write a business plan." If you don't have a place online for potential clients, investors, and others to find you, you might as well not exist. So when an acclaimed marketer and podcaster like Christopher Lochhead says not having a company podcast is like not having a website, you should find a mic and hit record pronto (after reading this article, of course).