Topline Podcast
Updated Jul 24, 2025 26 entries
Topline Podcast

The #1 podcast for founders, operators, and investors in B2B tech. Tune in every Sunday to hear Sam Jacobs, AJ Bruno, and Asad Zaman discuss and debate the trends, news, and developments impacting the B2B tech world. Enjoy the hot takes, strong opinions, and dry humor.

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The Cultural Divide Between AI Startups and SaaS Veterans

Dive into the resurgence of IPOs, the rise of rollups, and the cultural edge AI-first teams have when it comes to speed, experimentation, and brand building.

Podcast Episode
How Apollo Plans to Grow From $150M to $1B+ in ARR

Apollo co-founder and CEO Tim Zheng reveals the pivot that rescued his company from a 2:1 CAC payback ratio.

Podcast Episode
Are CRMs Becoming Just Another Database for AI?

Sam, AJ, and Asad explore how ChatGPT's new integration capabilities are poised to turn CRMs like Salesforce and HubSpot into "just another database."

Article
Is AI the End of Entry Level Roles?

Dig into how automation is reshaping the job market, what it means for new grads, and why hiring managers need to rethink what "junior talent" looks like.

Article
How Bolt Hit $40M in Four Months and Why It Took Eric Simons Seven Years to Get There

Eric Simons shares how Bolt hit $40M ARR in 4 months-building fast, pivoting smart, and leading through pain. A masterclass in modern SaaS growth.

Podcast Episode
How CEO Michael Walrath is building Yext for a world beyond Google

In this episode, Yext CEO Michael Walrath joins Sam, Asad, and AJ to talk about what comes after Google.

Podcast Episode
Burnout, Breakthroughs, & the New Reality of GTM Leadership

Sam Jacobs, AJ Bruno, and Asad Zaman confront the emotional weight and operational strain of leading through sustained GTM volatility.

Podcast Episode
Unpacking Ebsta's Benchmarking Report with Guy Rubin

In this episode, Sam, AJ, and Asad are joined by Guy Rubin to discuss the critical insights from Ebsta's latest sales benchmarking report.

Podcast Episode
Scaling ClickUp to 10M+ Users with COO Gaurav Agarwal

We're joined by Gaurav Agarwal of ClickUp, who's led the company's explosive growth to over 10 million users while slashing CAC by 3X and achieving profitability.

Podcast Episode
AI-Driven vs AI-First vs AI-Native with Eric Wolford of Accel

In this episode, Sam Jacobs and Asad Zaman are joined by Eric Wilford, a venture partner at Accel, to discuss venture investing with a focus on AI-first companies.

Podcast Episode
Why Rippling and Deel Are a Warning to Every Tech Company

What started as a high-growth race has spiraled into lawsuits, spy allegations, and one of the most bizarre B2B scandals in recent memory - complete with honeypots, toilet phones, and Slack search histories.

Podcast Episode
How GTM Revenue Leaders Are Operationalizing AI for Growth

Sam, AJ, and Asad are joined by Kyle Norton to explore how AI is actually being used in go-to-market strategies.

Article
Ryan Burke on Zilla Security's $175M Aquisition and the Realities of M&A

In this episode of Topline, we sit down with Ryan Burke, VP of Sales at CyberArk, to dive deep into the $175 million acquisition of Zilla Security.

Podcast Episode
Dead or Alive? The Great Outbound Sales Debate

In this episode of Topline, AJ and Asad dive into one of the most debated topics in B2B sales-whether outbound still works in today's market.

Podcast Episode
The B2B Marketing Identity Crisis

In this episode, Sam Jacobs, Asad Zaman, and AJ Bruno break down a viral LinkedIn post that sparked a heated debate about the role of B2B marketing in go-to-market strategy.

Article
Growth vs. Efficiency in 2025

In this episode, hosts Sam, AJ, and Asad dive into the strategic choices behind building teams in Latin America, focusing on compensation arbitrage and offshoring.

Podcast Episode
The 1:1 Isn't Dead & 4 Other CEO Lessons From 2024

This year, that system enabled me to log hundreds of hours across strategy, meetings, customer calls, and partnerships. What came out of all this time and effort besides helping companies run over $500 million in commissions in 2024?
Here are the key lessons I learned and what they might mean for you as you plan for 2025.

Article
Navigating AI Challenges in Established Tech Companies

In this episode of Topline, Sam Jacobs, AJ Bruno, and Asad Zaman explore AI's growing influence on go-to-market strategy, growth, and operations.

Podcast Episode
Dissecting Carta's 2024 State of Startups Report

In this episode of Topline, hosts Sam Jacobs, AJ Bruno, and Asad Zaman review insights from Carta's State of Startups 2024 report.

Podcast Episode
Kyle Norton of Owner.com on How Great CROs Drive Enterprise Value

Asad, AJ, and Kyle Norton of Owner.com explore the evolving role of the CRO, highlighting the diverse characteristics of successful leaders in this position.

Podcast Episode
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