Generative AI is all the rage. But how do you maintain quality while scaling with AI? Get insights in this content.
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Generative AI is ushering in dramatic changes in content marketing. The potential to save time and resources, no doubt, is a major part of its appeal. But this technology comes with complexities and challenges, including data quality and bias, to ethical considerations.
To successfully embrace generative AI, it's essential to understand both the capabilities and limitations of this technology. Human involvement and oversight is critical to its responsible implementation. With the right approach, content marketers can make the most of generative AI's potential, ensuring their content is accurate, relevant, and aligned with brand values.
Used responsibly, ChatGPT can provide accurate, relevant, and engaging output. It can also help with research, ideation and planning, but you must remember to use it in conjunction with human insight and experience.
Learn how ChatGPT can become an essential part of your content creation process.
Learn how to use MarketMuse and ChatGPT to create high-quality content in an easy workflow. Get insights on generating prompts and optimizing output for success.
The Institute of Electronics and Electrical Engineers built an AI-Led content strategy using MarketMuse.
No stranger to large-scale content production, IEEE has been in the content creation game for nearly 60 years - since the organization's inception in 1963. A strategy that once centered around volumes on a shelf, tangible items that came at a premium, had already come a long way with the onset of the internet age and the democratization of content.
The content team wanted to set up an AI-centered machine that would reduce manual processes, speed up content brief creation and content approvals, and improve search rankings.
Learn the strategies you need to create high-quality content with a large language model, from setting a clear aim and understanding its limitations to verifying and cross-checking facts.
Join Nicole MacLean, Compose.ly's Head of Growth Marketing, and Jeff Coyle, Co-founder and CSO, MarketMuse as they discuss how to leverage AI in your content creation while creating unique experiences and demonstrating your brand's expertise, authority, and trustworthiness to maximize the results of your content strategy.
Join Garrett Sussman, Demand Generation Manager of iPullRank, and Jeff Coyle, Co-founder and CSO of MarketMuse, for a discussion on the findings. Don't miss their views on the current perception, adoption, and future of Al-generated content.
Use this one ChatGPT prompt to accomplish a multitude of low-level SEO and social content tasks.
