Sara Pion shares her experience as a growth marketer at Drift, a fast-growing company that makes a chat software and conversation marketing platform used by over 150,000 companies around the world. Sara was faced with many of the same stumbling blocks that many growth marketers struggle with, including:

The never-ending pressure to deliver more signups on Drift's website and more leads to a hungry sales team.
Sara knew she wanted to test ideas and optimize Drift's website to cater to these needs, but was faced with continual backlogs with their design and web development teams.
Sara's team didn't have the ability to run tests on their own with their content management system.

In only 318 words, Sara Pion shares how to learn by doing, a painful thing that teaches you... fast, how to be productive as a naturally hyperactive person, and more...

In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand – as quickly as possible.

The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.

Our guest... Sara Pion, Sr. Marketing Manager at Voiceflow

To celebrate our 100th episode of Real Marketers, we've compiled a list of 100 lessons we've learned along the way in our newest marketing eBook.

We are on a mission to provide value to B2B content marketers abound. Rewind the VHS version of your content strategy. Let us help you deliver the Netflix experience.