Ortto

Lifecycle marketing that gets results: 13 marketers share their top tips for building successful lifecycle campaigns

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Lifecycle marketing that gets results: 13 marketers share their top tips for building successful lifecycle campaigns

"Marketing is an art and a science"

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"Marketing is an art and a science"

How to protect your email sender reputation:

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How to protect your email sender reputation:

Product Updates

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Product Updates

Harnessing the Benefits of User Research in Your Marketing

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Harnessing the Benefits of User Research in Your Marketing

"Don't test for testing's sake": Why this marketer is taking a hyper-targeted approach to testing and personalization

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"Don't test for testing's sake": Why this marketer is taking a hyper-targeted approach to testing and personalization

Orchestrating the customer journey: Laying the foundations for lifecycle marketing campaigns

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Orchestrating the customer journey: Laying the foundations for lifecycle marketing campaigns

Losing patients: Why some healthcare marketing misses the mark, and what to do about it

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Losing patients: Why some healthcare marketing misses the mark, and what to do about it

Deep dives

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Deep dives

Adapting to the changing buyer

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Adapting to the changing buyer

Competitive content: Why this marketing director is "building a newsroom inside a marketing department"

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Competitive content: Why this marketing director is "building a newsroom inside a marketing department"

Retention & Revenue Series Part IV: How gamification can supercharge adoption

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Retention & Revenue Series Part IV: How gamification can supercharge adoption

Data-driven disruption: A conversation about the future of data in a changing marketing landscape

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Data-driven disruption: A conversation about the future of data in a changing marketing landscape

Lead scoring today: A candid conversation about its current limitations and opportunities for optimization

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Lead scoring today: A candid conversation about its current limitations and opportunities for optimization

Insights from an investor: Why data storytelling is crucial to funding

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Insights from an investor: Why data storytelling is crucial to funding

Retention & Revenue Series Part V: How to leverage exclusivity to drive more revenue from your highest-value accounts

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Retention & Revenue Series Part V: How to leverage exclusivity to drive more revenue from your highest-value accounts

Retention & Revenue Series Part VI: Why community-led initiatives are key to long-term retention

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Retention & Revenue Series Part VI: Why community-led initiatives are key to long-term retention

"Momentum breeds momentum": Why the downturn is an opportunity to abandon incrementalism and take big swings

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"Momentum breeds momentum": Why the downturn is an opportunity to abandon incrementalism and take big swings

The most boring growth strategy ever and why you should do it

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The most boring growth strategy ever and why you should do it

What are tracked forms? Plus how to create them in Ortto

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What are tracked forms? Plus how to create them in Ortto

A framework for growth that is actually good

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A framework for growth that is actually good

A Fintech marketer on content creation, SEO, and why ChatGPT is "the most well-equipped brainstorm partner ever"

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A Fintech marketer on content creation, SEO, and why ChatGPT is "the most well-equipped brainstorm partner ever"

Breaking up with Mark Zuckerberg

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Breaking up with Mark Zuckerberg

Data reporting in a downturn: A marketer's toolkit for demonstrating marketing ROI

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Data reporting in a downturn: A marketer's toolkit for demonstrating marketing ROI

Why we built an AI-powered live chat alternative to Intercom and other existing solutions

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Why we built an AI-powered live chat alternative to Intercom and other existing solutions

Introducing Typeform for Ortto

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Introducing Typeform for Ortto

A marketing director on the three questions that should underpin every marketing strategy

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A marketing director on the three questions that should underpin every marketing strategy

Multi-language email marketing now available

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Multi-language email marketing now available

From inbox to everywhere: How email marketing empowers omnichannel success

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From inbox to everywhere: How email marketing empowers omnichannel success

Growth marketing strategies for every stage of the funnel

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Growth marketing strategies for every stage of the funnel

We need to talk about data

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We need to talk about data

Everything you need to know about the ecommerce customer journey

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Everything you need to know about the ecommerce customer journey

How to set up Scores for leads and customers

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How to set up Scores for leads and customers

What is ad retargeting?

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What is ad retargeting?

8 things custom fields will tell you about your customer's behavior

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8 things custom fields will tell you about your customer's behavior

7 SaaS trends to watch in 2023

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7 SaaS trends to watch in 2023

How and why to use Ortto's new Twitter integration

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How and why to use Ortto's new Twitter integration

The ultimate guide to customer journey marketing

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The ultimate guide to customer journey marketing

Building an Effective Lifecycle Operations Strategy: Lessons from a MarkOps Expert

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Building an Effective Lifecycle Operations Strategy: Lessons from a MarkOps Expert

Nonprofit marketing strategy

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Nonprofit marketing strategy

HubSpot CRM integration and Ortto's new Asset manager

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HubSpot CRM integration and Ortto's new Asset manager

Introducing Ortto's Templates directory

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Introducing Ortto's Templates directory

"Low touch does not mean no touch": How to adopt a product-led sales model

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"Low touch does not mean no touch": How to adopt a product-led sales model

Retention & Revenue Series Part III: Why video libraries are a must-have for your customer-facing teams

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Retention & Revenue Series Part III: Why video libraries are a must-have for your customer-facing teams

How to avoid subscriber burnout and keep your email engagement rates up

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How to avoid subscriber burnout and keep your email engagement rates up

How to create reports based on fields in your CDP

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How to create reports based on fields in your CDP

How to improve your email deliverability

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How to improve your email deliverability

How to use the new conversion destinations feature in Ortto

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How to use the new conversion destinations feature in Ortto

When to say goodbye: Why you need to sunset subscribers to improve your ROI

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When to say goodbye: Why you need to sunset subscribers to improve your ROI

12 audiences every SaaS business needs

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12 audiences every SaaS business needs

Everything you need to know about SMS marketing for B2B

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Everything you need to know about SMS marketing for B2B

What does personalization in marketing look like in 2023?

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What does personalization in marketing look like in 2023?

10 ways to use Ortto's tagging feature to improve your workflow

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10 ways to use Ortto's tagging feature to improve your workflow

Why adopting an omnichannel marketing strategy will benefit your business

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Why adopting an omnichannel marketing strategy will benefit your business

Everything you need to know about B2B Linkedin marketing

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Everything you need to know about B2B Linkedin marketing

How we built an AI-powered subject line tester that predicts your email open rates before you press send

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How we built an AI-powered subject line tester that predicts your email open rates before you press send

What's new at Ortto

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What's new at Ortto

Autonomous marketing just makes sense. Here's why

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Autonomous marketing just makes sense. Here's why

Introducing Magento 2 for Ortto

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Introducing Magento 2 for Ortto

Retention & Revenue Series Part II: How segmentation and personalized support can drive long-term loyalty

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Retention & Revenue Series Part II: How segmentation and personalized support can drive long-term loyalty

How growth marketers can pivot from acquisition to retention for sustainable growth

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How growth marketers can pivot from acquisition to retention for sustainable growth

The guide to lead scoring in SaaS and B2B

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The guide to lead scoring in SaaS and B2B

How to use website visitor tracking to your advantage

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How to use website visitor tracking to your advantage

New integrations, report options, and more

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New integrations, report options, and more

Marketing trends for small businesses

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Marketing trends for small businesses

Two questions to ask before deciding to use a playbook or journey

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Two questions to ask before deciding to use a playbook or journey

Enhancing your marketing strategy with AI: Real-world examples and best practices

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Enhancing your marketing strategy with AI: Real-world examples and best practices

Everything you need to know about the marketing funnel

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Everything you need to know about the marketing funnel

Everything you need to know about dunning emails

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Everything you need to know about dunning emails

Everything you need to know about attribution models

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Everything you need to know about attribution models

Retention & Revenue Series Part I: Why mastering the onboarding experience still provides the best results

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Retention & Revenue Series Part I: Why mastering the onboarding experience still provides the best results

What's new at Ortto

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What's new at Ortto

Guest Feature: 7 data points you should be using to personalize the onboarding journey

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Guest Feature: 7 data points you should be using to personalize the onboarding journey

Pattern case study

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Pattern case study