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The Topics that Matter Most to Content Marketers Right Now
Aug 07, 2023
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Guest Feature: 7 data points you should be using to personalize the onboarding journey
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"It's about getting creative": Achieving remarkable results on a limited marketing budget
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How growth marketers can pivot from acquisition to retention for sustainable growth
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Competitive content: Why this marketing director is "building a newsroom inside a marketing department"
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Prep work: Email marketing calendar and checklist template for 2024
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Churn busters: How to monitor and reduce customer churn
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Mastering lifecycle marketing: A comprehensive guide to marketing throughout the customer journey
Aug 31, 2023
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What is a CDP? Customer data platforms explained
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Twice as nice: Guide to double opt-in for email marketing
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Sales-qualified leads (SQL): What they are and how they're identified
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he constant student: 14 marketing websites worth bookmarking
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How to track customer actions using custom activities
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Saving while scaling: 9 ways startups can save money without sacrificing power
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The go-tos: 10 expert-recommended email deliverability tools (7 are free!)
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Introduction to activities in Ortto [video]
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Sales-qualified leads (SQL): What they are and how they're identified
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Structured vs. unstructured data: What marketers need to know
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Smart start: Beginner's guide to SMS deliverability
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he constant student: 14 marketing websites worth bookmarking
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Myth-busting: You don't need to panic about email open tracking on Gmail. Here's why
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Twice as nice: Guide to double opt-in for email marketing
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What is a CDP? Customer data platforms explained
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How to build metric a report with a goal in Ortto [video]
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How to build a funnel report in Ortto
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Help I'm blocked: What to do when your IP or domain is on a blocklist
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Playing catch up: Experts share revenue generation strategies
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Number crunch: The updated (2024) guide to monitoring and improving email metrics
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Leading edge: How to improve your ROI on webinars
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Step-by-step: A data-driven approach to conversion rate optimization (CRO)
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Eleventh-hour save: Everything you need to know about exit intent popups
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Rethinking MQLs: Ultimate guide to marketing qualified leads in 2024
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Listen in: The role of customer feedback in shaping SaaS product roadmaps
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Foundations: Four automated lifecycle campaigns every SaaS needs
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Shoott recovers abandoned carts and recaptures lost customers with Ortto's intuitive journey builder
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Mastering omnichannel marketing automation: A comprehensive guide to building successful campaigns
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A modern approach to SaaS lead scoring: Why traditional SaaS lead scoring falls flat in a product-led world
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The Power of Accountability in Marketing Leadership
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Lessons from a one-person marketing team: How this marketing manager makes a little go a long way
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Strategies for success: 9 marketers share their top tips for data-driven marketing
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"The focus is always relevance": How data can drive personalized experiences at scale
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Mastering data-driven marketing: How to make data the foundation of your marketing strategy
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Democratizing Data: Empowering Breaking down data siloswith Insights
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HyperGrowth Partners' Martin Gontovnikas on the importance of optimizing for the right metrics and trusting your gut
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Sean Whitney on operationalizing data to build Figma's sales function
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Overcoming analysis paralysis: Nimbus co-founder Nish Ithayakumar on driving impact with data
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"Be relevant": Culture Amp's Ben Lewinsky on leveraging intent data to drive better outcomes
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Building a data-driven product-led growth strategy: Advice from Alex Poulos, CMO at Crossbeam
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Netlify's Dorian Kendal on his three essential principles for data-driven marketing success
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Turn visitors into subscribers: Turn anonymous visitors into leads faster with popups, announcement bars, surveys and forms
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Data that doesn't slow you down
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