![Introduction to activities in Ortto [video]](https://main-app-production-public.s3.amazonaws.com/du0krmq7p3gzjl79ykhvcfiv5bgv)
Associated with
Chloe Schneider
1 min read
Introduction to activities in Ortto [video]
Activities are fundamental to your success in Ortto. They track user behaviors, such as clicking on emails, making purchases, or logging into your app, to give you data that helps you do things like segment your audience, create behavior-based marketing campaigns, and build detailed reports.
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