Amplitude

Amplitude

Website
Switching Away from Google Analytics to Mature Our Analytics Culture at Unity
Article
Switching Away from Google Analytics to Mature Our Analytics Culture at Unity
From Frustration to Success: Pursuing Growth and Optimizing Buy and Sell Funnels with Amplitude
Article
From Frustration to Success: Pursuing Growth and Optimizing Buy and Sell Funnels with Amplitude
Data-Driven Customer Segmentation Strategy
Article
Data-Driven Customer Segmentation Strategy
5 Ways to Leverage User Statuses to Segment Your Customers
Article
5 Ways to Leverage User Statuses to Segment Your Customers
How MySwimPro Uses Data to Drive Growth as a Small Team
Article
How MySwimPro Uses Data to Drive Growth as a Small Team
What is Cost Per Acquisition? How to Calculate it
Article
What is Cost Per Acquisition? How to Calculate it
A Spotlight on the Inaugural Product 50 winners
Article
A Spotlight on the Inaugural Product 50 winners
Website Metrics: The Complete Guide
Article
Website Metrics: The Complete Guide
What is LTV? Why LTV Matters to Business
Article
What is LTV? Why LTV Matters to Business
What is Average Revenue Per Customer (ARPU)? How to Calculate it
Article
What is Average Revenue Per Customer (ARPU)? How to Calculate it
Conversion Rate: Why it Matters to Business
Article
Conversion Rate: Why it Matters to Business
How to Embrace Product-Led Innovation in 2024
Article
How to Embrace Product-Led Innovation in 2024
3 Ways To Measure User Retention
Article
3 Ways To Measure User Retention
Celebrating the 2023 Amplitude Pioneer Award Finalists
Article
Celebrating the 2023 Amplitude Pioneer Award Finalists
Top 5 Metrics to Track for Digital Product Adoption
Article
Top 5 Metrics to Track for Digital Product Adoption
What Is a Qualified Lead? Full Guide and Explanation
Article
What Is a Qualified Lead? Full Guide and Explanation
How to Improve Conversion Rate Optimization Using Web Analytics
Article
How to Improve Conversion Rate Optimization Using Web Analytics
What Exponential Growth Really Looks Like (And How to Hit It)
Article
What Exponential Growth Really Looks Like (And How to Hit It)
5 Customer Engagement Metrics for Product Teams to Drive Success
Article
5 Customer Engagement Metrics for Product Teams to Drive Success
How to Elevate Healthcare Experiences with Digital Analytics
Article
How to Elevate Healthcare Experiences with Digital Analytics
What Is Data Mining? A Comprehensive Guide with Examples
Article
What Is Data Mining? A Comprehensive Guide with Examples
The Power of Continuous Learning in Product Management
Article
The Power of Continuous Learning in Product Management
What Is Customer Analytics? Metrics to Track & Best Practices
Article
What Is Customer Analytics? Metrics to Track & Best Practices
How Mercadona Leverages Amplitude to Increase Basket Size and Conversions
Article
How Mercadona Leverages Amplitude to Increase Basket Size and Conversions
Using the Voice of the Customer to Build a Better Product
Article
Using the Voice of the Customer to Build a Better Product
Click-Through Rate (CTR): How to Calculate and Increase Your CTR
Article
Click-Through Rate (CTR): How to Calculate and Increase Your CTR
The Hook Model: Retain Users by Creating Habit-Forming Products
Article
The Hook Model: Retain Users by Creating Habit-Forming Products
What is a Product Roadmap?
Article
What is a Product Roadmap?
6 Best Practices for Product Adoption in Financial Services, Media, and Retail
Article
6 Best Practices for Product Adoption in Financial Services, Media, and Retail
What is Web Personalization? Using it to Increase User Engagement
Article
What is Web Personalization? Using it to Increase User Engagement
Driving Growth with Amplitude Part 1: Unlocking the Power of Integrations
Article
Driving Growth with Amplitude Part 1: Unlocking the Power of Integrations
Quantitative vs. Qualitative Data: Which To Use and When
Article
Quantitative vs. Qualitative Data: Which To Use and When
What is Product Development?
Article
What is Product Development?
Customer Funnel: Convert Top-of-Funnel Users to Customers
Article
Customer Funnel: Convert Top-of-Funnel Users to Customers
Marketing and Product Teams: Here Are 5 Reasons to Adopt the Same Digital Analytics Platform
Article
Marketing and Product Teams: Here Are 5 Reasons to Adopt the Same Digital Analytics Platform
How Startups Should Think About Customer-led Development
Article
How Startups Should Think About Customer-led Development
The Future of Finance: 6 Ways Financial Services Can Use Machine Learning
Article
The Future of Finance: 6 Ways Financial Services Can Use Machine Learning
Frequentist vs. Bayesian: Comparing Statistics Methods for A/B Testing
Article
Frequentist vs. Bayesian: Comparing Statistics Methods for A/B Testing
5 Examples of Great Digital Customer Acquisition
Article
5 Examples of Great Digital Customer Acquisition
How to Improve the Customer Experience and Drive Repeat Sales
Article
How to Improve the Customer Experience and Drive Repeat Sales
What is Product Adoption?
Article
What is Product Adoption?
Navigating Startup Fundraising: From Product-Market Fit to Compelling Pitch Deck
Article
Navigating Startup Fundraising: From Product-Market Fit to Compelling Pitch Deck
How to Unlock the Power of Personalization and Boost Retention
Article
How to Unlock the Power of Personalization and Boost Retention
Implementing Product-Led Growth: How Amplitude Customers Put PLG into Practice
Article
Implementing Product-Led Growth: How Amplitude Customers Put PLG into Practice
MQL vs SQL - Marketing and Sales Qualified Leads Guide
Article
MQL vs SQL - Marketing and Sales Qualified Leads Guide
Ecommerce Conversion Metrics Guide: Top 7 Metrics to Grow Your Business
Article
Ecommerce Conversion Metrics Guide: Top 7 Metrics to Grow Your Business
What is Enterprise Analytics?
Article
What is Enterprise Analytics?
What is Product-Led Growth?
Article
What is Product-Led Growth?
Product Benchmark Metrics
Article
Product Benchmark Metrics
Product Analytics for Dummies: A Beginner's Guide to Getting Started
Article
Product Analytics for Dummies: A Beginner's Guide to Getting Started
What is Multivariate Testing? How to use it to Optimize Conversions
Article
What is Multivariate Testing? How to use it to Optimize Conversions
What is Diagnostic Analytics?
Article
What is Diagnostic Analytics?
What Is Average Order Value (AOV)? Definition and How to Calculate
Article
What Is Average Order Value (AOV)? Definition and How to Calculate
What is Big Data Analytics?
Article
What is Big Data Analytics?
What is Product Differentiation?
Article
What is Product Differentiation?
How to Launch a SaaS Product
Article
How to Launch a SaaS Product
Bounce Rate: How to Calculate & What's a Good Average
Article
Bounce Rate: How to Calculate & What's a Good Average
3 Reasons to Pay Attention to Retention
Article
3 Reasons to Pay Attention to Retention
Enhancing Retention Strategies at SimpliSafe
Article
Enhancing Retention Strategies at SimpliSafe
What is a Minimum Viable Product (MVP)? Definition, Examples, and How-to
Article
What is a Minimum Viable Product (MVP)? Definition, Examples, and How-to
How to Drive Product Analytics Adoption with Amplitude
Article
How to Drive Product Analytics Adoption with Amplitude
What is Prescriptive Analytics? Guide & Examples
Article
What is Prescriptive Analytics? Guide & Examples
What is a Go-To-Market Strategy? GTM 101
Article
What is a Go-To-Market Strategy? GTM 101
5 Strategies for Attracting and Onboarding Users to Finserv Platforms
Article
5 Strategies for Attracting and Onboarding Users to Finserv Platforms
The Pioneer Awards: Now Accepting Submissions
Article
The Pioneer Awards: Now Accepting Submissions
What is Descriptive Analytics? A Quick Guide
Article
What is Descriptive Analytics? A Quick Guide
How to Democratize Data and Empower Teams for Success
Article
How to Democratize Data and Empower Teams for Success
From Strategy to Practice: Tactics and Metrics for Implementing PLG
Article
From Strategy to Practice: Tactics and Metrics for Implementing PLG
What is Predictive Analytics? The Definitive Guide
Article
What is Predictive Analytics? The Definitive Guide
The Secret to High Retention: Your Product Must Be Loveable!
Article
The Secret to High Retention: Your Product Must Be Loveable!
An Introduction to Data Governance
Article
An Introduction to Data Governance
What is Data Taxonomy?
Article
What is Data Taxonomy?
Retention Customer Lifetime Value | Amplitude
Article
Retention Customer Lifetime Value | Amplitude
Leveraging Analytics to Achieve Product-Market Fit
Article
Leveraging Analytics to Achieve Product-Market Fit
Advanced Data Structures Explained
Article
Advanced Data Structures Explained
Product-Led Growth: Going Deeper on How to Get Started
Article
Product-Led Growth: Going Deeper on How to Get Started
Use the Bet Up Activity to Shine a Light on Your Product Strategy
Article
Use the Bet Up Activity to Shine a Light on Your Product Strategy
What Are Augmented Analytics? And How to Get Started
Article
What Are Augmented Analytics? And How to Get Started
What is a Data Warehouse?
Article
What is a Data Warehouse?
Everything You Need to Know About Data Analytics Platforms
Article
Everything You Need to Know About Data Analytics Platforms
The Five Strategies You Need to Know to Boost Customer Engagement
Article
The Five Strategies You Need to Know to Boost Customer Engagement
Driving Growth with Digital Intelligence: A Discussion Featuring Forrester
Article
Driving Growth with Digital Intelligence: A Discussion Featuring Forrester
7 Steps to Designing a Data-Informed Product Loop
Article
7 Steps to Designing a Data-Informed Product Loop
Customer Data Platforms Explained
Article
Customer Data Platforms Explained
What is a Data Lake?
Article
What is a Data Lake?
How to build a retention model
Article
How to build a retention model
What is Customer Analytics? Customer Data Analysis 101
Article
What is Customer Analytics? Customer Data Analysis 101
Business Analytics (BA) vs. Business Intelligence (BI): How to choose
Article
Business Analytics (BA) vs. Business Intelligence (BI): How to choose
How to Evaluate and Grow Marketplace Retention
Article
How to Evaluate and Grow Marketplace Retention
5 Best Practices Marketers Often Overlook When Measuring Retention
Article
5 Best Practices Marketers Often Overlook When Measuring Retention
Data Analytics: The Full Guide
Article
Data Analytics: The Full Guide
Actionable Insights Help Backstage Connect the Right Talent to the Right Opportunity
Article
Actionable Insights Help Backstage Connect the Right Talent to the Right Opportunity
Understanding the Impact of European Privacy Regulation on Analytics
Article
Understanding the Impact of European Privacy Regulation on Analytics
The Eight Aha! Analytics Moments That Drove Millions in Revenue and Double-Digit Retention Growth
Article
The Eight Aha! Analytics Moments That Drove Millions in Revenue and Double-Digit Retention Growth
Yes to Growth, No to Silos: A Discussion with Zillow's Alex Luchini About Uniting Product and Marketing
Article
Yes to Growth, No to Silos: A Discussion with Zillow's Alex Luchini About Uniting Product and Marketing
Decoding User Behaviors to Create Customer-Centric Features
Article
Decoding User Behaviors to Create Customer-Centric Features