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Cross-device tracking collects and combines user behavior data across multiple devices, like desktop computers, laptops, tablets, mobile phones, smartwatches, and smart TVs. The goal of cross-device tracking is to create a full picture of a user's journey as they switch between devices. You do this by linking the multitude of cross-device activities to the right user. Read more
Cross-device tracking offers multiple benefits when done well. Learn more about how it can improve user journeys across platforms and devices.
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