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Luis leads product marketing for Amplitude's Customer Data Platform. He has a technical background in information engineering, but also has the ability to translate technical concepts into engaging and compelling messaging to effectively develop successful marketing programs, assets, and thought leadership. Luis has over 20 years of experience with governance solutions from companies including Google, Symantec, HPE, CommVault, EMC, McAfee, and SailPoint. Luis has balanced an engineer's analytic mindset and technical acumen with a creative marketing and business sense to continuously develop and evolve impactful strategies to educate, promote, and market to all audiences.
Expertise: Product positioning, messaging, marketing strategy, market intelligence, sales enablement, GTM strategy, demand generation, product vision, branding