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Breaking the Vanity Metric Cycle
Article
Breaking the Vanity Metric Cycle
How to Structure your Growth Team
Article
How to Structure your Growth Team
Enrich Your Analytics for Incredibly Targeted Segmentation
Article
Enrich Your Analytics for Incredibly Targeted Segmentation
The High Cost of Building Your Own Analytics
Article
The High Cost of Building Your Own Analytics
Underestimating Small Growth Wins is a Costly Mistake
Article
Underestimating Small Growth Wins is a Costly Mistake
How Avito Uses Amplitude to Access and Learn from User Behavior Data
Article
How Avito Uses Amplitude to Access and Learn from User Behavior Data
How to Find Value in a Failed A/B Test
Article
How to Find Value in a Failed A/B Test
3 Metrics for Understanding Mobile User Behavior
Article
3 Metrics for Understanding Mobile User Behavior
Discover How Amplitude Helps LogMeIn Drive Company Growth
Article
Discover How Amplitude Helps LogMeIn Drive Company Growth
Lessons Learned from 1 Trillion Events Tracked: Webinar Recap
Article
Lessons Learned from 1 Trillion Events Tracked: Webinar Recap
8 Data Science Skills That Every Employee Needs
Article
8 Data Science Skills That Every Employee Needs
The Retention Lifecycle Framework: A Process for Improving User Retention
Article
The Retention Lifecycle Framework: A Process for Improving User Retention
The Product Manager's Guide to Mobile User Behavior
Article
The Product Manager's Guide to Mobile User Behavior
Why So Many Mobile Apps Get Soft Launched in Australia
Article
Why So Many Mobile Apps Get Soft Launched in Australia
How Pokémon GO Lost the Players But Won the Game
Article
How Pokémon GO Lost the Players But Won the Game
1 Trillion Events Later: A New Way to Think About Retention
Article
1 Trillion Events Later: A New Way to Think About Retention
A Quick Start Guide to Integrating the Amplitude Android SDK
Article
A Quick Start Guide to Integrating the Amplitude Android SDK
How Often Should People Use Your App?
Article
How Often Should People Use Your App?
An iOS Analytics Quick Start Guide
Article
An iOS Analytics Quick Start Guide
How to Choose a User Onboarding Stack That Drives Retention
Article
How to Choose a User Onboarding Stack That Drives Retention
Here's How the NFL Can Evolve Into a Content Platform
Article
Here's How the NFL Can Evolve Into a Content Platform
Chat Bots Won't Replace Apps Any Time Soon
Article
Chat Bots Won't Replace Apps Any Time Soon
User Retention Depends on Your App's Critical Event
Article
User Retention Depends on Your App's Critical Event
Why You Need App Install and Uninstall Metrics
Article
Why You Need App Install and Uninstall Metrics
One Metric Is All Your Product Team Needs
Article
One Metric Is All Your Product Team Needs
How iOS 10 Will Change the Future of Apple
Article
How iOS 10 Will Change the Future of Apple
How to Interpret Emotion and Intent Through Behavioral Analytics
Article
How to Interpret Emotion and Intent Through Behavioral Analytics
5 Tips for Getting the Most Out of App Performance Tracking
Article
5 Tips for Getting the Most Out of App Performance Tracking
Here's Why I'm Excited to Sell a Technical Product
Article
Here's Why I'm Excited to Sell a Technical Product
On Going Viral with Siqi Chen
Article
On Going Viral with Siqi Chen
How Soon Will People Start Using iOS 10?
Article
How Soon Will People Start Using iOS 10?
Why You Need A Retention Playbook
Article
Why You Need A Retention Playbook
8 Ways To Automate Your Analytics with IFTTT and Zapier
Article
8 Ways To Automate Your Analytics with IFTTT and Zapier
When Should You Start Thinking About Retention?
Article
When Should You Start Thinking About Retention?
How To Audit Your Analytics
Article
How To Audit Your Analytics
Zachary Kinloch on the 'analytical mindset' needed for growth
Article
Zachary Kinloch on the 'analytical mindset' needed for growth
Why Instant Apps Are One Of The Best Things To Happen To Mobile
Article
Why Instant Apps Are One Of The Best Things To Happen To Mobile
3 Ways To Measure User Retention
Article
3 Ways To Measure User Retention
Stop Treating Your Data Scientist Like a Janitor
Article
Stop Treating Your Data Scientist Like a Janitor
Tinder and the Dating App Retention Paradox
Article
Tinder and the Dating App Retention Paradox
It's Almost Time For Growth Clinic: Got Data?
Article
It's Almost Time For Growth Clinic: Got Data?
Read The Takeaways from Growth Clinic
Article
Read The Takeaways from Growth Clinic
Holding Every Person Accountable for Workplace Inclusion
Article
Holding Every Person Accountable for Workplace Inclusion
Recap: GrowthHackers AMA With Spenser Skates
Article
Recap: GrowthHackers AMA With Spenser Skates
It's a Sticky Business: Combining Customer Data and Analytics
Article
It's a Sticky Business: Combining Customer Data and Analytics
Pokémon GO: A Lesson In Product Rebranding
Article
Pokémon GO: A Lesson In Product Rebranding
Learn How Calm Increased Retention 3X With Product Intelligence
Article
Learn How Calm Increased Retention 3X With Product Intelligence
5 Data-Driven Email Newsletters That Will Change How You Think About Analytics
Article
5 Data-Driven Email Newsletters That Will Change How You Think About Analytics
It's Dumb To Not Track All Your Data, Here's Why
Article
It's Dumb To Not Track All Your Data, Here's Why
Brian Balfour On 'Coming Home To Growth'
Article
Brian Balfour On 'Coming Home To Growth'
8 Timeless Analytics Resources
Article
8 Timeless Analytics Resources
Discover the 5 Cognitive Biases Ruining Your Growth
Article
Discover the 5 Cognitive Biases Ruining Your Growth
Workplace Inclusion Starts With Trust
Article
Workplace Inclusion Starts With Trust
How the Fastest Growing Game In the App Store Retains Its Users
Article
How the Fastest Growing Game In the App Store Retains Its Users
10 Steps To Get You Started with Behavioral Analytics
Article
10 Steps To Get You Started with Behavioral Analytics
Scaling Your Content Marketing Strategy from 0 to 15 Million Visits a Year
Article
Scaling Your Content Marketing Strategy from 0 to 15 Million Visits a Year
What Pied Piper Should Be Doing To Boost Retention
Article
What Pied Piper Should Be Doing To Boost Retention
The Advantage of Cross-Platform Analytics
Article
The Advantage of Cross-Platform Analytics
The Future of Apps Is Apps With Analytics
Article
The Future of Apps Is Apps With Analytics
How Square Built A Data-Driven Culture
Article
How Square Built A Data-Driven Culture
3 Things Product Marketers Can Learn From Beyoncé
Article
3 Things Product Marketers Can Learn From Beyoncé
Amplitude's Commitment to Diversity and Inclusion
Article
Amplitude's Commitment to Diversity and Inclusion
What the Gboard Teaches Us About Building for Mobile
Article
What the Gboard Teaches Us About Building for Mobile
Four Stories From the Weird World of Startup Analytics
Article
Four Stories From the Weird World of Startup Analytics
What It Means to Be a 'Growth Hacker' According to Julie Zhou
Article
What It Means to Be a 'Growth Hacker' According to Julie Zhou
6 Common Myths About Analytics Vendors
Article
6 Common Myths About Analytics Vendors
Make Sure Your Analytics is Scalable From Day 1
Article
Make Sure Your Analytics is Scalable From Day 1
How Instacart Increased Conversion by Understanding User Behavior
Article
How Instacart Increased Conversion by Understanding User Behavior
What We Learned About SaaS Sites From 30 Hours Of User Testing Data
Article
What We Learned About SaaS Sites From 30 Hours Of User Testing Data
Fareed Mosavat on 'Being a Product Person Through and Through'
Article
Fareed Mosavat on 'Being a Product Person Through and Through'
The Problem With Over-Investing in Acquisition, and Under-Investing in Retention
Article
The Problem With Over-Investing in Acquisition, and Under-Investing in Retention
Learn Why Your Mobile Users Are Just Not That Into You
Article
Learn Why Your Mobile Users Are Just Not That Into You
Thinking About Building Your Own Analytics? Don't
Article
Thinking About Building Your Own Analytics? Don't
Deep Linking's Role in the Mobile Growth Engine
Article
Deep Linking's Role in the Mobile Growth Engine
We're Getting a Head Start on Diversity
Article
We're Getting a Head Start on Diversity
Slicing and Dicing Your Retention: Takeaways from Growth Clinic
Article
Slicing and Dicing Your Retention: Takeaways from Growth Clinic
4 Logical Fallacies Ruining Your Analytics
Article
4 Logical Fallacies Ruining Your Analytics
Companies Overspend on Marketing, Underspend on Product
Article
Companies Overspend on Marketing, Underspend on Product
Why You Need to Keep Ego Out of Analytics
Article
Why You Need to Keep Ego Out of Analytics
The Definitive Guide to Behavioral Cohorting
Article
The Definitive Guide to Behavioral Cohorting
You Say You're Data-Driven, We Call Bullshit
Article
You Say You're Data-Driven, We Call Bullshit
How to Observe Your Users to Drive Retention
Article
How to Observe Your Users to Drive Retention
7 Steps to Measuring the Success of a Feature
Article
7 Steps to Measuring the Success of a Feature
Make Your Pirate Metrics Actionable
Article
Make Your Pirate Metrics Actionable
How To Set Retention Goals Like A Scientist
Article
How To Set Retention Goals Like A Scientist
Lightning: Lightening the Pain of Front-end Development
Article
Lightning: Lightening the Pain of Front-end Development
14 Women Who'll Jump Start Your Company's Growth
Article
14 Women Who'll Jump Start Your Company's Growth
20 Crazy Effective Mobile Retention Tactics
Article
20 Crazy Effective Mobile Retention Tactics
Three Steps to Increase your Conversion Rate Using Funnels
Article
Three Steps to Increase your Conversion Rate Using Funnels
Discover The What, When, and Why of User Retention
Article
Discover The What, When, and Why of User Retention
Why a Mixpanel Power User Left to Join Amplitude
Article
Why a Mixpanel Power User Left to Join Amplitude
You're Measuring Daily Active Users Wrong
Article
You're Measuring Daily Active Users Wrong
How Smartly Solved a Web Traffic Mystery
Article
How Smartly Solved a Web Traffic Mystery
Learn How To Increase Growth Through Retention Analysis
Article
Learn How To Increase Growth Through Retention Analysis
Why You Need Cohorts to Improve Your Retention
Article
Why You Need Cohorts to Improve Your Retention
Takeaways from the First Growth Clinic: Unite Your Company Around One Important Metric
Article
Takeaways from the First Growth Clinic: Unite Your Company Around One Important Metric