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Supporting Marketing to Go Deeper with Data
Article
Supporting Marketing to Go Deeper with Data
Top 5 Reasons Leading Companies Choose Amplitude Over Contentsquare
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Top 5 Reasons Leading Companies Choose Amplitude Over Contentsquare
How Product-Led Growth Enhances Sales Efforts
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How Product-Led Growth Enhances Sales Efforts
Use the Games of Product Activity to Define Your Engagement Strategy
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Use the Games of Product Activity to Define Your Engagement Strategy
Sales-Led Growth vs. Product-Led Growth: Why Not Both?
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Sales-Led Growth vs. Product-Led Growth: Why Not Both?
Clean Data, Clear Vision: Unlock the Power of Self-Serve Data and Analytics
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Clean Data, Clear Vision: Unlock the Power of Self-Serve Data and Analytics
Beyond Hiring: How to Cultivate a Thriving Data Team
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Beyond Hiring: How to Cultivate a Thriving Data Team
Marketing Strategy Template: How to Create a Marketing Plan
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Marketing Strategy Template: How to Create a Marketing Plan
Meet the Next Gen Builder: Sheila Vashee, CMO at Figma
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Meet the Next Gen Builder: Sheila Vashee, CMO at Figma
Love On the Rise: Paired Increases App Engagement and Retention using Amplitude
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Love On the Rise: Paired Increases App Engagement and Retention using Amplitude
Meet the Product 50 Winner: Avantika Gomes
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Meet the Product 50 Winner: Avantika Gomes
How Hutch Uses Digital Analytics to Validate New Game Concepts
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How Hutch Uses Digital Analytics to Validate New Game Concepts
Customer Success in B2B SaaS: Best Practices for Retention & Expansion
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Customer Success in B2B SaaS: Best Practices for Retention & Expansion
3 Challenges Data Strategists Face and How to Overcome Them
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3 Challenges Data Strategists Face and How to Overcome Them
How Super.com Drives Billion-Dollar Growth with Amplitude
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How Super.com Drives Billion-Dollar Growth with Amplitude
Meet the Next Gen Builder: Drew Glover, General Partner and Co-Founder at Fiat Ventures
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Meet the Next Gen Builder: Drew Glover, General Partner and Co-Founder at Fiat Ventures
Recurring Revenue 101: MRR vs. ARR
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Recurring Revenue 101: MRR vs. ARR
Why User Experience Matters for Startups
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Why User Experience Matters for Startups
New Insights Lead to Increased Conversions for Credit Card Offers
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New Insights Lead to Increased Conversions for Credit Card Offers
The Blueprint for Developing a Top-Tier Data Team
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The Blueprint for Developing a Top-Tier Data Team
Set Teams up for Product-led Growth Success
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Set Teams up for Product-led Growth Success
Top 10 Ways Marketers Love to Use Amplitude
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Top 10 Ways Marketers Love to Use Amplitude
Meet the Product 50 Winner: Shahzad Shaikh
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Meet the Product 50 Winner: Shahzad Shaikh
Creating a Data Ecosystem to Guide Key Business Decisions
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Creating a Data Ecosystem to Guide Key Business Decisions
How to Build Your Product Roadmap and How Software Can HelpHow to Build Your Product Roadmap and How Software Can Help
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How to Build Your Product Roadmap and How Software Can HelpHow to Build Your Product Roadmap and How Software Can Help
Meet the Product 50 Winner: Adam Nash
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Meet the Product 50 Winner: Adam Nash
How Amplitude Uses Amplitude to Move Users from Sign-Up to Monetization
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How Amplitude Uses Amplitude to Move Users from Sign-Up to Monetization
5 Ways Media and Entertainment Companies Can Use First-Party Data
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5 Ways Media and Entertainment Companies Can Use First-Party Data
How to Achieve Profitable Growth through Your Pricing Strategy
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How to Achieve Profitable Growth through Your Pricing Strategy
How Amplitude Uses Amplitude to Drive Website Engagement
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How Amplitude Uses Amplitude to Drive Website Engagement
Meet the Next Gen Builder: Sarah Franklin, Lattice CEO
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Meet the Next Gen Builder: Sarah Franklin, Lattice CEO
How Amplitude Uses Amplitude to Boost Long-Term Retention
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How Amplitude Uses Amplitude to Boost Long-Term Retention
Retention Rates Across Industries: FinServ, Healthcare, Media, and Beyond
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Retention Rates Across Industries: FinServ, Healthcare, Media, and Beyond
How TicketSwap Embraced Data-Driven Decision Making With Amplitude
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How TicketSwap Embraced Data-Driven Decision Making With Amplitude
Data Storytelling: The Skill Every Analytics Pro Should Master
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Data Storytelling: The Skill Every Analytics Pro Should Master
How Amplitude Uses Amplitude to Build Data-Informed Growth Strategies
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How Amplitude Uses Amplitude to Build Data-Informed Growth Strategies
How Le Monde Shifted to Digital and Embarked on a Data-Driven Journey
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How Le Monde Shifted to Digital and Embarked on a Data-Driven Journey
Data Lake vs. Data Warehouse vs. Data Lakehouse
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Data Lake vs. Data Warehouse vs. Data Lakehouse
Product Discovery: Definition, Benefits, and Techniques
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Product Discovery: Definition, Benefits, and Techniques
The Complete Guide to Product Benchmarks
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The Complete Guide to Product Benchmarks
Building Your Startup GTM Dream Team: Key Roles and Hiring Strategies
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Building Your Startup GTM Dream Team: Key Roles and Hiring Strategies
A Guide to Stickiness: Creating a Sticky Product Users Will Love
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A Guide to Stickiness: Creating a Sticky Product Users Will Love
Cross-device tracking collects and combines user behavior data across multiple devices, like desktop computers, laptops, tablets, mobile phones, smartwatches, and smart TVs. The goal of cross-device tracking is to create a full picture of a user's journey as they switch between devices. You do this by linking the multitude of cross-device activities to the right user. Read more
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Cross-device tracking collects and combines user behavior data across multiple devices, like desktop computers, laptops, tablets, mobile phones, smartwatches, and smart TVs. The goal of cross-device tracking is to create a full picture of a user's journey as they switch between devices. You do this by linking the multitude of cross-device activities to the right user. Read more
What Is Revenue Churn? (And How to Reduce It)
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What Is Revenue Churn? (And How to Reduce It)
Understanding AI's Impact on Customer Privacy and Legal Compliance
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Understanding AI's Impact on Customer Privacy and Legal Compliance
The Art of Impact Mapping: 4 Steps to Create Your Own Map
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The Art of Impact Mapping: 4 Steps to Create Your Own Map
Driving Growth with Amplitude Part 2: Measuring Campaign Impact
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Driving Growth with Amplitude Part 2: Measuring Campaign Impact
How To Identify and Use Actionable Metrics Across Your Company
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How To Identify and Use Actionable Metrics Across Your Company
How Square Used Amplitude to Enhance the Seller Experience and Power Growth
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How Square Used Amplitude to Enhance the Seller Experience and Power Growth
Top 10 Metrics to Measure Freemium and Free Trial Performance
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Top 10 Metrics to Measure Freemium and Free Trial Performance
Multi-Armed Bandits vs. A/B Testing: Choosing the Right Approach
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Multi-Armed Bandits vs. A/B Testing: Choosing the Right Approach
Why You Need Customer Segmentation Software in 2024
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Why You Need Customer Segmentation Software in 2024
Mastering Identity Resolution in Experimentation
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Mastering Identity Resolution in Experimentation
How to Holistically Monitor Mobile Release Health and Run Better Rollouts
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How to Holistically Monitor Mobile Release Health and Run Better Rollouts
Churn Rate Formula: How to Calculate and Analyze Churn
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Churn Rate Formula: How to Calculate and Analyze Churn
5 Best Ways to Collect Trustworthy Customer Feedback
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5 Best Ways to Collect Trustworthy Customer Feedback
Using data to improve UX, product stability, and customer happiness
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Using data to improve UX, product stability, and customer happiness
Building a Data-Informed Culture in the Design World
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Building a Data-Informed Culture in the Design World
Navigating Data Privacy and Security Trends and Emerging Technology
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Navigating Data Privacy and Security Trends and Emerging Technology
Improve Customer Experience with These 3 Tips
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Improve Customer Experience with These 3 Tips
Using Session Replay for Savvier User Analysis That's 90% Faster
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Using Session Replay for Savvier User Analysis That's 90% Faster
3 Signs That It's Time to Reevaluate Your Digital Analytics Platform
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3 Signs That It's Time to Reevaluate Your Digital Analytics Platform
5 Trends Shaping the Future of A/B Testing and Experimentation
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5 Trends Shaping the Future of A/B Testing and Experimentation
How Strong Instrumentation Lays the Groundwork for Product-led Growth at Appfire
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How Strong Instrumentation Lays the Groundwork for Product-led Growth at Appfire
A Beginner's Guide to Attribution Model Frameworks
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A Beginner's Guide to Attribution Model Frameworks
Using Data to Delight Customers: How Pictory Increased Conversions by 16% and Reduced Churn by 15%
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Using Data to Delight Customers: How Pictory Increased Conversions by 16% and Reduced Churn by 15%
Identity Resolution: The Secret to a 360-Degree Customer View
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Identity Resolution: The Secret to a 360-Degree Customer View
Putting Insights in the Hands of Product Managers Boosts Sales 53%
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Putting Insights in the Hands of Product Managers Boosts Sales 53%
9 Direct-to-consumer Marketing Tactics to Accelerate Ecommerce Growth
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9 Direct-to-consumer Marketing Tactics to Accelerate Ecommerce Growth
What Is User Retention? Plus 5 Ways to Improve it
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What Is User Retention? Plus 5 Ways to Improve it
5 Overlooked Steps in A/B Testing
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5 Overlooked Steps in A/B Testing
How Appfire Developed and Evangelized a Common Activation Methodology
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How Appfire Developed and Evangelized a Common Activation Methodology
8 SEO Tactics to Boost Organic Growth for Your Startup
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8 SEO Tactics to Boost Organic Growth for Your Startup
IBM Lowers Conversion Time by 20% by Integrating Data Into its UX Design Process
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IBM Lowers Conversion Time by 20% by Integrating Data Into its UX Design Process
Transforming a Product Development Culture to Cut Down Data Analysis Time, Experiment Faster, and Increase Conversions
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Transforming a Product Development Culture to Cut Down Data Analysis Time, Experiment Faster, and Increase Conversions
Doubling Retention, Reducing Acquisition Costs and Saving Millions at Saudi Arabia's Leading P2P Rental Platform
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Doubling Retention, Reducing Acquisition Costs and Saving Millions at Saudi Arabia's Leading P2P Rental Platform
AARRR: Come Aboard the Pirate Metrics Framework
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AARRR: Come Aboard the Pirate Metrics Framework
GA4 as an Amplitude CDP Destination: Hybrid Tracking Method for Full User Journey Analysis
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GA4 as an Amplitude CDP Destination: Hybrid Tracking Method for Full User Journey Analysis
Leading vs. Lagging Indicators, Plus Examples
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Leading vs. Lagging Indicators, Plus Examples
How Lindblad Expeditions Turns Increased Digital Adoption into Once-in-a-Lifetime Experiences
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How Lindblad Expeditions Turns Increased Digital Adoption into Once-in-a-Lifetime Experiences
How Luni Uses Data to Foster Collaboration and Boost Business Outcomes
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How Luni Uses Data to Foster Collaboration and Boost Business Outcomes
How to Create a Strong Data Privacy and Security Culture
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How to Create a Strong Data Privacy and Security Culture
How to Embrace Product-Led Innovation in 2024
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How to Embrace Product-Led Innovation in 2024
What Is Product Operations and Why Do you Need It?
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What Is Product Operations and Why Do you Need It?
PhotoSì Finds Small Tweaks That Deliver Big Revenue Wins
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PhotoSì Finds Small Tweaks That Deliver Big Revenue Wins
6 Behavioral Segmentation Examples That Drive Personalization
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6 Behavioral Segmentation Examples That Drive Personalization
How Amplitude Helped Give UX Designers a Voice at IBM Cloud for VMware Products
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How Amplitude Helped Give UX Designers a Voice at IBM Cloud for VMware Products
Building Trust, Increasing Revenue, and Optimizing Customer Journeys at Rocket Money
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Building Trust, Increasing Revenue, and Optimizing Customer Journeys at Rocket Money
The Art of Upgrading: Strategies for Freemium Success
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The Art of Upgrading: Strategies for Freemium Success
What to Look For in Your Next Digital Analytics Platform
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What to Look For in Your Next Digital Analytics Platform
Data Evolution: Haven's Journey from Google Analytics to Amplitude
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Data Evolution: Haven's Journey from Google Analytics to Amplitude
4 Lessons in Customer Retention, Data, and Personalization from Fender
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4 Lessons in Customer Retention, Data, and Personalization from Fender
Congratulating the 2023 Amplitude Pioneer Award Winners
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Congratulating the 2023 Amplitude Pioneer Award Winners
What is a Net Promoter Score (NPS)? The Complete Guide
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What is a Net Promoter Score (NPS)? The Complete Guide
Switching Away from Google Analytics to Mature Our Analytics Culture at Unity
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Switching Away from Google Analytics to Mature Our Analytics Culture at Unity
From Frustration to Success: Pursuing Growth and Optimizing Buy and Sell Funnels with Amplitude
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From Frustration to Success: Pursuing Growth and Optimizing Buy and Sell Funnels with Amplitude