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Top Holiday Email Marketing Campaigns of All Time
Top Holiday Email Marketing Campaigns of All Time
Nov 22, 2024
Article
Validity Inc Validity Inc
From Client-Side to Founder: How to Build a Better Email Marketing Agency with Philip Storey
From Client-Side to Founder: How to Build a Better Email Marketing Agency with Philip Storey
Feb 06, 2025
Podcast Episode
Validity Inc Validity Inc
Black Friday Post-Mortem: Making Sense of the Email Marketing Madness with Seth Charles
Black Friday Post-Mortem: Making Sense of the Email Marketing Madness with Seth Charles
Dec 19, 2024
Podcast Episode

Latest Content

Validity Inc Validity Inc
Smarter, Not Sneakier: The Right Way to Use AI in Email Marketing
Smarter, Not Sneakier: The Right Way to Use AI in Email Marketing
Sep 05, 2025
Article
Validity Inc Validity Inc
Deliverability Metrics That Matter: Beyond Open Rates in a Privacy-First World
Deliverability Metrics That Matter: Beyond Open Rates in a Privacy-First World
Aug 20, 2025
Article
Validity Inc Validity Inc
The Dangers of Misleading Subject Lines: "Sale Ends at Midnight" and Other Legal Pitfalls 
The Dangers of Misleading Subject Lines: "Sale Ends at Midnight" and Other Legal Pitfalls 
Aug 01, 2025
Article
Validity Inc Validity Inc
Why Does DMARC Fail? Troubleshooting Email Authentication Issues
Why Does DMARC Fail? Troubleshooting Email Authentication Issues
Jul 28, 2025
Article
Validity Inc Validity Inc
Snooze or Lose: How One Button Can Reduce Email Unsubscribes by 80% | Part 2 with Chad White - Sender Score
Snooze or Lose: How One Button Can Reduce Email Unsubscribes by 80% | Part 2 with Chad White - Sender Score
Jul 10, 2025
Podcast Episode
Validity Inc Validity Inc
The Perfect Storm: How Two Major Industry Changes Impacted Email Engagement
The Perfect Storm: How Two Major Industry Changes Impacted Email Engagement
Jul 09, 2025
Article
Validity Inc Validity Inc
Email Accessibility in 2025: Why It Matters More Than Ever (and How to Get It Right)
Email Accessibility in 2025: Why It Matters More Than Ever (and How to Get It Right)
Jul 07, 2025
Article
Validity Inc Validity Inc
Gmail Annotations in 2025: What They Are, How They Work, and What Comes Next
Gmail Annotations in 2025: What They Are, How They Work, and What Comes Next
Jul 01, 2025
Article
Validity Inc Validity Inc
From 85% to 97% Deliverability: The Million-Dollar Opportunity You're Missing | Part 1 with Chad White - Sender Score
From 85% to 97% Deliverability: The Million-Dollar Opportunity You're Missing | Part 1 with Chad White - Sender Score
Jun 26, 2025
Podcast Episode
Validity Inc Validity Inc
Bet365
Bet365
Jun 24, 2025
Case Study

Articles

249
Smarter, Not Sneakier: The Right Way to Use AI in Email Marketing
Smarter, Not Sneakier: The Right Way to Use AI in Email Marketing
Deliverability Metrics That Matter: Beyond Open Rates in a Privacy-First World
Deliverability Metrics That Matter: Beyond Open Rates in a Privacy-First World
The Dangers of Misleading Subject Lines: "Sale Ends at Midnight" and Other Legal Pitfalls 
The Dangers of Misleading Subject Lines: "Sale Ends at Midnight" and Other Legal Pitfalls 
Why Does DMARC Fail? Troubleshooting Email Authentication Issues
Why Does DMARC Fail? Troubleshooting Email Authentication Issues
The Perfect Storm: How Two Major Industry Changes Impacted Email Engagement
The Perfect Storm: How Two Major Industry Changes Impacted Email Engagement
Email Accessibility in 2025: Why It Matters More Than Ever (and How to Get It Right)
Email Accessibility in 2025: Why It Matters More Than Ever (and How to Get It Right)
Gmail Annotations in 2025: What They Are, How They Work, and What Comes Next
Gmail Annotations in 2025: What They Are, How They Work, and What Comes Next
Unlocking Email Accessibility for All: What the European Accessibility Act (EAA) Means for Your Campaigns
Unlocking Email Accessibility for All: What the European Accessibility Act (EAA) Means for Your Campaigns
Why You Shouldn't Buy Email Lists
Why You Shouldn't Buy Email Lists
Mailbox Provider Roundtable: Recapping Microsoft, Gmail, and Yahoo's Thoughts on New Bulk Sender Requirements
Mailbox Provider Roundtable: Recapping Microsoft, Gmail, and Yahoo's Thoughts on New Bulk Sender Requirements
Keeping the Inbox Safe: Microsoft's New Bulk Email Rules Explained
Keeping the Inbox Safe: Microsoft's New Bulk Email Rules Explained
[Limited Series] SPAMAGEDDON Email Platform Switch - Solution or Illusion?
[Limited Series] SPAMAGEDDON Email Platform Switch - Solution or Illusion?
The BIMI Battle: An Analysis of BIMI Adoption and Implementation
The BIMI Battle: An Analysis of BIMI Adoption and Implementation
The Top 5 Things Executives Should Consider When Implementing AI
The Top 5 Things Executives Should Consider When Implementing AI
Improving Email Engagement by Understanding Negative Signals
Improving Email Engagement by Understanding Negative Signals
How to Update Your Salesforce Pipeline in Minutes, Not Hours
How to Update Your Salesforce Pipeline in Minutes, Not Hours
CRMs, CDPs, ESPs, and Everest: Demystifying the Martech Stack
CRMs, CDPs, ESPs, and Everest: Demystifying the Martech Stack
The Hidden Productivity Pitfalls of Salesforce List Views
The Hidden Productivity Pitfalls of Salesforce List Views
Top 6 Learnings From Building My First Agentforce Agent
Top 6 Learnings From Building My First Agentforce Agent
DMARC Adoption: A Deep Dive into the Current State of Email Authentication
DMARC Adoption: A Deep Dive into the Current State of Email Authentication
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Case Studies

46
Bet365
Bet365
Network Digital Marketing
Network Digital Marketing
Imperia Online Achieves a 99% Inbox Placement Rate and Places 172,000 More Messages in Inboxes with Validity Sender Certification.
Imperia Online Achieves a 99% Inbox Placement Rate and Places 172,000 More Messages in Inboxes with Validity Sender Certification.
Major Mailbox Provider Orange Uses Validity to Inform Filtering Decisions
Major Mailbox Provider Orange Uses Validity to Inform Filtering Decisions
RE+ Events removes barriers to achieving Salesforce ROI and adoption, plans to maintain regulatory compliance using Validity DemandTools.
RE+ Events removes barriers to achieving Salesforce ROI and adoption, plans to maintain regulatory compliance using Validity DemandTools.
Princess Polly
Princess Polly
BARBRI Partners with Validity DemandTools to Clean Salesforce Data Faster, Automatically Merging 6,000 Duplicate Records a Month
BARBRI Partners with Validity DemandTools to Clean Salesforce Data Faster, Automatically Merging 6,000 Duplicate Records a Month
Binance Reaches an Additional 32 Million Inboxes Per Year and Achieves a Multimillion-Dollar Revenue Uplift with Validity's Email Deliverability Solutions.
Binance Reaches an Additional 32 Million Inboxes Per Year and Achieves a Multimillion-Dollar Revenue Uplift with Validity's Email Deliverability Solutions.
Southwest Airlines
Southwest Airlines
Air France Boosts Revenue Per Email by 17% with Validity Sender Certification and a Team of Deliverability Experts.
Air France Boosts Revenue Per Email by 17% with Validity Sender Certification and a Team of Deliverability Experts.
1440 Achieves a ~100% Inbox Placement Rate for a High-Growth, High-Volume Email Program with Validity.
1440 Achieves a ~100% Inbox Placement Rate for a High-Growth, High-Volume Email Program with Validity.
908 Devices boosts operational efficiency, breaks down siloed business processes, and improves Salesforce data quality with Validity DemandTools.
908 Devices boosts operational efficiency, breaks down siloed business processes, and improves Salesforce data quality with Validity DemandTools.
The University of Arizona Modifies 1.1 Million Records in One Month with Validity DemandTools.
The University of Arizona Modifies 1.1 Million Records in One Month with Validity DemandTools.
MandM Reaches an Additional 80 Million Inboxes Per Year with Validity Sender Certification
MandM Reaches an Additional 80 Million Inboxes Per Year with Validity Sender Certification
Beyond Risk Removes 15,000 Duplicates and Modifies 60,000 Records with Validity DemandTools.
Beyond Risk Removes 15,000 Duplicates and Modifies 60,000 Records with Validity DemandTools.
Common Challenges and Practical Strategies to CRM Adoption
Common Challenges and Practical Strategies to CRM Adoption
Asda Achieves ~100% Inbox Placement During Holiday Sales Season with Validity Sender Certification and BriteVerify.
Asda Achieves ~100% Inbox Placement During Holiday Sales Season with Validity Sender Certification and BriteVerify.
Motability Operations Achieves a 99.8% Inbox Placement Rate, 60% Uplift in Website Traffic with Validity Sender Certification
Motability Operations Achieves a 99.8% Inbox Placement Rate, 60% Uplift in Website Traffic with Validity Sender Certification
Clear Capital reduces data cleansing workflows from hours to minutes with Validity DemandTools and BriteVerify.
Clear Capital reduces data cleansing workflows from hours to minutes with Validity DemandTools and BriteVerify.
Ice Travel Group Successfully Completes a Corporate Merger and ESP Migration with Support from Validity Sender Certification and Everest
Ice Travel Group Successfully Completes a Corporate Merger and ESP Migration with Support from Validity Sender Certification and Everest
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Infographics

3

Podcast Episodes

64
Snooze or Lose: How One Button Can Reduce Email Unsubscribes by 80% | Part 2 with Chad White - Sender Score
Snooze or Lose: How One Button Can Reduce Email Unsubscribes by 80% | Part 2 with Chad White - Sender Score
From 85% to 97% Deliverability: The Million-Dollar Opportunity You're Missing | Part 1 with Chad White - Sender Score
From 85% to 97% Deliverability: The Million-Dollar Opportunity You're Missing | Part 1 with Chad White - Sender Score
[Limited Series] SPAMAGEDDON 12 Deliverability Hacks You Need Now 📬 - Sender Score
[Limited Series] SPAMAGEDDON 12 Deliverability Hacks You Need Now 📬 - Sender Score
Turning Customer Service Calls into Cross-Sell Gold-The Christmas Tree Method with Greg Zakowicz - Sender Score
Turning Customer Service Calls into Cross-Sell Gold-The Christmas Tree Method with Greg Zakowicz - Sender Score
[Limited Series] SPAMAGEDDON Promotions Tab ≠ Doom - Sender Score
[Limited Series] SPAMAGEDDON Promotions Tab ≠ Doom - Sender Score
When Email Goes Wrong: The Email Fail that Nearly Tanked a Brand-Then Made it a Fortune with Johanna Morlock-Abbasi - Sender Score
When Email Goes Wrong: The Email Fail that Nearly Tanked a Brand-Then Made it a Fortune with Johanna Morlock-Abbasi - Sender Score
[Limited Series]SPAMAGEDDON Spam Folder SOS? Get Back in the Inbox FAST - Sender Score
[Limited Series]SPAMAGEDDON Spam Folder SOS? Get Back in the Inbox FAST - Sender Score
The Sender Reputation Survival Guide with Nicola Selenu - Sender Score
The Sender Reputation Survival Guide with Nicola Selenu - Sender Score
[Limited Series] SPAMAGEDDON: Biggest Email Deliverability Myths
[Limited Series] SPAMAGEDDON: Biggest Email Deliverability Myths
Crisis-Proof Your Email Campaigns: Adeola Sole's Contingency Blueprint
Crisis-Proof Your Email Campaigns: Adeola Sole's Contingency Blueprint
April Fools' Gold: How Brands Turn Pranks into Profit with Email Marketing
April Fools' Gold: How Brands Turn Pranks into Profit with Email Marketing
The Truth About Email Compliance That No One Talks About with Mickey Chandler
The Truth About Email Compliance That No One Talks About with Mickey Chandler
C is for Cookie Depreciation: How First-Party Data Will Save Your Marketing Strategy
C is for Cookie Depreciation: How First-Party Data Will Save Your Marketing Strategy
Beyond February 14: Valentine's Day Email Strategies That Work Year-Round
Beyond February 14: Valentine's Day Email Strategies That Work Year-Round
From Client-Side to Founder: How to Build a Better Email Marketing Agency with Philip Storey
From Client-Side to Founder: How to Build a Better Email Marketing Agency with Philip Storey
Mastering Subscriber-Centric Email Marketing with Alison Gootee of Braze
Mastering Subscriber-Centric Email Marketing with Alison Gootee of Braze
Black Friday Post-Mortem: Making Sense of the Email Marketing Madness with Seth Charles
Black Friday Post-Mortem: Making Sense of the Email Marketing Madness with Seth Charles
Future-Proof Your Email Program: From Authentication to Action with Udeme Ukutt
Future-Proof Your Email Program: From Authentication to Action with Udeme Ukutt
Beyond A/B: The Science of Smarter Email Testing with Kath Pay
Beyond A/B: The Science of Smarter Email Testing with Kath Pay
Crafting Email Conversions: From Opens to Outcomes with Prerna Malik
Crafting Email Conversions: From Opens to Outcomes with Prerna Malik
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Reports

1

Videos

7

Webinars

25
How AI is Changing the Email Ecosystem: Risks, Benefits, and Implications
How AI is Changing the Email Ecosystem: Risks, Benefits, and Implications
Deliverability Secured: Forrester on Protecting Your Email Campaigns From Security Threats
Deliverability Secured: Forrester on Protecting Your Email Campaigns From Security Threats
[Data In Sight] On (Data) Cloud Nine: How to Prepare Your Org for Salesforce Data Cloud
[Data In Sight] On (Data) Cloud Nine: How to Prepare Your Org for Salesforce Data Cloud
State of Email Live – In Conversation with Microsoft
State of Email Live – In Conversation with Microsoft
How to Reach More Inboxes (and Avoid the Spam Folder!) in 2024
How to Reach More Inboxes (and Avoid the Spam Folder!) in 2024
Reading Between the Lines: The Art of Accessible Email Design and Content
Reading Between the Lines: The Art of Accessible Email Design and Content
[Data In Sight] Expert Hacks for Moving Data In and Out of Salesforce
[Data In Sight] Expert Hacks for Moving Data In and Out of Salesforce
[Inbox Insiders] How to Ace Your Next ESP Migration
[Inbox Insiders] How to Ace Your Next ESP Migration
[Inbox Insiders] Get More from Q4: New Email Strategies for a Benchmark-Busting Peak Sales Season
[Inbox Insiders] Get More from Q4: New Email Strategies for a Benchmark-Busting Peak Sales Season
[Data In Sight] Defeating Duplicates: Top Hacks Every Salesforce User Needs To Know
[Data In Sight] Defeating Duplicates: Top Hacks Every Salesforce User Needs To Know
[Inbox Insiders] Don't Wait to Automate: How to Get More from Your Email Automation
[Inbox Insiders] Don't Wait to Automate: How to Get More from Your Email Automation
[Data In Sight] Sure-fire tips to drive Salesforce adoption
[Data In Sight] Sure-fire tips to drive Salesforce adoption
[Inbox Insiders] 6 Strategies to Reach More Subscriber Inboxes in 2023
[Inbox Insiders] 6 Strategies to Reach More Subscriber Inboxes in 2023
Data in Sight: 5 Steps to Cure Data Chaos and Delight CRM Users
Data in Sight: 5 Steps to Cure Data Chaos and Delight CRM Users
Data In Sight: 3 Tips & Tricks for Tackling Salesforce Duplicates
Data In Sight: 3 Tips & Tricks for Tackling Salesforce Duplicates
The Q4 Sender Showdown: Email Strategies to Dominate the Inbox in a Revenue-Critical Period
The Q4 Sender Showdown: Email Strategies to Dominate the Inbox in a Revenue-Critical Period
[Inbox Insiders] Why Authentication Matters: An Email Marketer's Crash Course in DMARC, SPF, and DKIM
[Inbox Insiders] Why Authentication Matters: An Email Marketer's Crash Course in DMARC, SPF, and DKIM
Why Email Data Quality Matters
Why Email Data Quality Matters
Gone Remote, Episode 1: Working Moms
Gone Remote, Episode 1: Working Moms
The Top 5 Takeaways from the Sender Score Deliverability Guide
The Top 5 Takeaways from the Sender Score Deliverability Guide
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GridBuddy Cloud by Validity helps users integrate Salesforce data from multiple objects and multiple orgs to manage the entire customer lifecycle in one editable view.
As the leading provider in cloud-based CRM and business process productivity software, GridBuddy Cloud helps small and enterprise companies increase sales productivity and forecast accuracy, and deliver excellent customer support and a consistent experience throughout the customer lifecycle.

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249
articles
46
case studies
3
infographics
64
podcast episodes
1
report
7
videos
25
webinars