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How innovation in Fintech is changing the way India invests
Article
How innovation in Fintech is changing the way India invests
Smart Banners: Turn web traffic into app users
Article
Smart Banners: Turn web traffic into app users
Web-to-app connection: AppsFlyer Smart Banners
Article
Web-to-app connection: AppsFlyer Smart Banners
App discovery and engagement with user invites
Article
App discovery and engagement with user invites
Reach matters: An introduction to reach-based incrementality measurement
Article
Reach matters: An introduction to reach-based incrementality measurement
Boarding the mobile bullet train - How to forge an invincible mobile-first strategy
Article
Boarding the mobile bullet train - How to forge an invincible mobile-first strategy
Everything you need to know about mobile A/B testing
Article
Everything you need to know about mobile A/B testing
How to create a successful app landing page in 2022
Article
How to create a successful app landing page in 2022
Everything you need to know about mobile app onboarding in 2022 (and beyond)
Article
Everything you need to know about mobile app onboarding in 2022 (and beyond)
Set up iOS 9 Universal Links for your app
Article
Set up iOS 9 Universal Links for your app
Advanced TV: Key trends in the OTT market
Article
Advanced TV: Key trends in the OTT market
Deep linking solution for Salesforce AppExchange
Article
Deep linking solution for Salesforce AppExchange
SKAdNetwork feature requests: Organic (unattributed) data
Article
SKAdNetwork feature requests: Organic (unattributed) data
OneLink use cases: Mobile performance hacks
Article
OneLink use cases: Mobile performance hacks
Email-to-app experience with OneLink for ESPs
Article
Email-to-app experience with OneLink for ESPs
The art of leveraging real-time attribution data
Article
The art of leveraging real-time attribution data
Top 5 data trends that shaped mobile app marketing in 2021 and what they mean for 2022
Article
Top 5 data trends that shaped mobile app marketing in 2021 and what they mean for 2022
Initial SKAdNetwork conversion value mapping data shows gaps between Gaming and non-gaming Apps
Article
Initial SKAdNetwork conversion value mapping data shows gaps between Gaming and non-gaming Apps
Apple's custom product pages: Boost your ROX
Article
Apple's custom product pages: Boost your ROX
Black Friday is just the beginning: level up your ad strategy for key dates
Article
Black Friday is just the beginning: level up your ad strategy for key dates
Scaling eCommerce app marketing with dynamic product ads
Article
Scaling eCommerce app marketing with dynamic product ads
8 companies improving in-person retail with mobile apps
Article
8 companies improving in-person retail with mobile apps
Predictive marketing for mobile advertisers: How to do more with less
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Predictive marketing for mobile advertisers: How to do more with less
CTR, CTI, and IPM: Optimizing the path to install conversion
Article
CTR, CTI, and IPM: Optimizing the path to install conversion
The complete guide to OTT and connected TV marketing
Article
The complete guide to OTT and connected TV marketing
The power of storytelling in mobile marketing: Why it should be a priority for brands in Africa
Article
The power of storytelling in mobile marketing: Why it should be a priority for brands in Africa
The great merger - acceleration in Gaming M&A is changing the face of the industry
Article
The great merger - acceleration in Gaming M&A is changing the face of the industry
Black Friday 2021 on track to be the biggest ever for mobile apps
Article
Black Friday 2021 on track to be the biggest ever for mobile apps
Welcome to the metrics - Everything you need to know about app marketing KPIs
Article
Welcome to the metrics - Everything you need to know about app marketing KPIs
Hyper casual games: How lightweight apps became the heavyweights of mobile gaming
Article
Hyper casual games: How lightweight apps became the heavyweights of mobile gaming
Late start, strong finish: 3 in-store brands net big gains from updated mobile apps
Article
Late start, strong finish: 3 in-store brands net big gains from updated mobile apps
Mobile marketers and taxi drivers: More similar than you'd think
Article
Mobile marketers and taxi drivers: More similar than you'd think
Consumer preferences say: Your business needs an app
Article
Consumer preferences say: Your business needs an app
Why in-game mobile advertising has become the most effective monetization strategy
Article
Why in-game mobile advertising has become the most effective monetization strategy
It's time to play - What marketers need to know about playable ads in 2021
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It's time to play - What marketers need to know about playable ads in 2021
How to accelerate your marketing growth stack
Article
How to accelerate your marketing growth stack
Attribution in iOS: From silos to a single source of truth
Article
Attribution in iOS: From silos to a single source of truth
ROI vs. ROAS: Spot the difference
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ROI vs. ROAS: Spot the difference
Bridging the discrepancy between high ATT opt-in volumes and low IDFA collection rates
Article
Bridging the discrepancy between high ATT opt-in volumes and low IDFA collection rates
7 tactics to boost your app discovery
Article
7 tactics to boost your app discovery
3 AppsFlyer customers standing up to fraud
Article
3 AppsFlyer customers standing up to fraud
The phantom (click) menace: A new fraud scenario
Article
The phantom (click) menace: A new fraud scenario
Marketing and product analytics: Why use a flashlight when you can turn on the lights?
Article
Marketing and product analytics: Why use a flashlight when you can turn on the lights?
Collect, organize, and standardize all cost reporting
Article
Collect, organize, and standardize all cost reporting
App UX: The fundamentals you need to know in 2021
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App UX: The fundamentals you need to know in 2021
How Profitero's Hofstetter is helping legacy retailers master eCommerce
Article
How Profitero's Hofstetter is helping legacy retailers master eCommerce
Contextual targeting for mobile in the privacy age
Article
Contextual targeting for mobile in the privacy age
Install-level fraud detection with Bayesian networks
Article
Install-level fraud detection with Bayesian networks
NBCUniversal's Linda Yaccarino wants to shake up the ad experience in streaming war
Article
NBCUniversal's Linda Yaccarino wants to shake up the ad experience in streaming war
Setting up a web-to-app banner: Step-by-step
Article
Setting up a web-to-app banner: Step-by-step
Putting aces in places: Building a UA team for rapid growth
Article
Putting aces in places: Building a UA team for rapid growth
AppsFlyer tools to boost productivity while WFH
Article
AppsFlyer tools to boost productivity while WFH
Everything you need to know about marketing testing
Article
Everything you need to know about marketing testing
Was post attribution fraud detection the right move?
Article
Was post attribution fraud detection the right move?
Why brands need a mobile measurement partner (MMP)
Article
Why brands need a mobile measurement partner (MMP)
Apple Search Ads: What's my true ROAS?
Article
Apple Search Ads: What's my true ROAS?
All your raw data at your fingertips
Article
All your raw data at your fingertips
The dangers of blocking fraud in real-time
Article
The dangers of blocking fraud in real-time
SKAdNetwork postbacks: Good news for advertisers
Article
SKAdNetwork postbacks: Good news for advertisers
5 ways to increase your ATT opt-in rates
Article
5 ways to increase your ATT opt-in rates
Predictive marketing in the age of user privacy
Article
Predictive marketing in the age of user privacy
Mobile banner ads anatomy: Formats, copy & colors
Article
Mobile banner ads anatomy: Formats, copy & colors
Making sense of Universal Links and App Links
Article
Making sense of Universal Links and App Links
The age of return on experience (ROX)
Article
The age of return on experience (ROX)
The ATT prompt: Why and when to show it
Article
The ATT prompt: Why and when to show it
App user acquisition in India: 2021 and beyond
Article
App user acquisition in India: 2021 and beyond
Multi-touch attribution: The ultimate guide
Article
Multi-touch attribution: The ultimate guide
Smart Banners: Customer journey missing piece
Article
Smart Banners: Customer journey missing piece
ATT opt-in rates are much higher than anticipated
Article
ATT opt-in rates are much higher than anticipated
The future of privacy-centric measurement
Article
The future of privacy-centric measurement
The future of mobile attribution in the privacy age
Article
The future of mobile attribution in the privacy age
Fintech in Africa: App growth with social media
Article
Fintech in Africa: App growth with social media
Predictive marketing explained: Why it matters
Article
Predictive marketing explained: Why it matters
Machine learning: The future of digital marketing
Article
Machine learning: The future of digital marketing
5 reasons web-to-app should be on your radar
Article
5 reasons web-to-app should be on your radar
Apps entering China: Overcoming key challenges
Article
Apps entering China: Overcoming key challenges
Incrementality testing 101: Marketers 2021 guide
Article
Incrementality testing 101: Marketers 2021 guide
Mobile gaming genre affinity matrix
Article
Mobile gaming genre affinity matrix
iOS 14, winds of 2020 and the web comeback
Article
iOS 14, winds of 2020 and the web comeback
5 tips for measuring your mobile ROI
Article
5 tips for measuring your mobile ROI
Data study: What data is lost with SKAdNetwork?
Article
Data study: What data is lost with SKAdNetwork?
Mobile app analysis: 5 ways to analyze campaigns
Article
Mobile app analysis: 5 ways to analyze campaigns
6 tips to running high impact ads on TikTok
Article
6 tips to running high impact ads on TikTok
The data has spoken: Why Black Friday 2020 will be one for the record books
Article
The data has spoken: Why Black Friday 2020 will be one for the record books
5 advertisers' misconceptions about SKAdNetwork
Article
5 advertisers' misconceptions about SKAdNetwork
Was 2020 a game-changer for mobile gaming?
Article
Was 2020 a game-changer for mobile gaming?
App remarketing drives 50% more paying users
Article
App remarketing drives 50% more paying users
Why a new game classification in the app stores is in order
Article
Why a new game classification in the app stores is in order
18 metrics eCommerce marketers should measure
Article
18 metrics eCommerce marketers should measure
Why attribution and cost data are better together to achieve true ROI
Article
Why attribution and cost data are better together to achieve true ROI
The untold story about zeroed IDFAs on iOS 14 devices
Article
The untold story about zeroed IDFAs on iOS 14 devices
Top 5 reasons why mobile attribution is a must in your marketing stack
Article
Top 5 reasons why mobile attribution is a must in your marketing stack
Who should own the conversion value in SKAdNetwork?
Article
Who should own the conversion value in SKAdNetwork?
The next generation of privacy-centric attribution explained
Article
The next generation of privacy-centric attribution explained
Does user privacy have to come at the expense of an incredible user experience?
Article
Does user privacy have to come at the expense of an incredible user experience?
Aggregated attribution innovation based on differential privacy
Article
Aggregated attribution innovation based on differential privacy