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Mobile gaming challenges, trends and opportunities in 2022
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Mobile gaming challenges, trends and opportunities in 2022
The Deprecation of GAID - What you need to know
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The Deprecation of GAID - What you need to know
Going local to go global: How mobile app localization helps your app rule the world
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Going local to go global: How mobile app localization helps your app rule the world
Measuring app campaigns on Meta (Facebook) in 2022
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Measuring app campaigns on Meta (Facebook) in 2022
Everything a developer needs to know about deep linking
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Everything a developer needs to know about deep linking
The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider
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The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider
How 8 leading apps boost ATT opt-in rates with pre-prompts
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How 8 leading apps boost ATT opt-in rates with pre-prompts
How mobile games can leverage playable ads on Facebook
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How mobile games can leverage playable ads on Facebook
Mobile attribution & marketing analytics for Finance app marketers
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Mobile attribution & marketing analytics for Finance app marketers
Deep linking 101: The why, what, and how of today's most trending CX technology
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Deep linking 101: The why, what, and how of today's most trending CX technology
Navigating a market's rough waters with raw data
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Navigating a market's rough waters with raw data
Here's why measuring your app's CX should be a top priority
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Here's why measuring your app's CX should be a top priority
Unlock mobile marketing KPIs with Cohort Reports
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Unlock mobile marketing KPIs with Cohort Reports
Mobile-first design in 2022: What you need to know
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Mobile-first design in 2022: What you need to know
Cohort analysis: Getting the right data insights
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Cohort analysis: Getting the right data insights
ASO for mobile marketers: Kickstart your organic app downloads
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ASO for mobile marketers: Kickstart your organic app downloads
Improving app performance (and why it's so important)
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Improving app performance (and why it's so important)
How innovation in Fintech is changing the way India invests
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How innovation in Fintech is changing the way India invests
Smart Banners: Turn web traffic into app users
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Smart Banners: Turn web traffic into app users
Web-to-app connection: AppsFlyer Smart Banners
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Web-to-app connection: AppsFlyer Smart Banners
App discovery and engagement with user invites
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App discovery and engagement with user invites
Reach matters: An introduction to reach-based incrementality measurement
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Reach matters: An introduction to reach-based incrementality measurement
Boarding the mobile bullet train - How to forge an invincible mobile-first strategy
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Boarding the mobile bullet train - How to forge an invincible mobile-first strategy
Everything you need to know about mobile A/B testing
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Everything you need to know about mobile A/B testing
How to create a successful app landing page in 2022
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How to create a successful app landing page in 2022
Everything you need to know about mobile app onboarding in 2022 (and beyond)
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Everything you need to know about mobile app onboarding in 2022 (and beyond)
Set up iOS 9 Universal Links for your app
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Set up iOS 9 Universal Links for your app
Advanced TV: Key trends in the OTT market
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Advanced TV: Key trends in the OTT market
Deep linking solution for Salesforce AppExchange
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Deep linking solution for Salesforce AppExchange
SKAdNetwork feature requests: Organic (unattributed) data
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SKAdNetwork feature requests: Organic (unattributed) data
OneLink use cases: Mobile performance hacks
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OneLink use cases: Mobile performance hacks
Email-to-app experience with OneLink for ESPs
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Email-to-app experience with OneLink for ESPs
The art of leveraging real-time attribution data
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The art of leveraging real-time attribution data
Top 5 data trends that shaped mobile app marketing in 2021 and what they mean for 2022
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Top 5 data trends that shaped mobile app marketing in 2021 and what they mean for 2022
Initial SKAdNetwork conversion value mapping data shows gaps between Gaming and non-gaming Apps
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Initial SKAdNetwork conversion value mapping data shows gaps between Gaming and non-gaming Apps
Apple's custom product pages: Boost your ROX
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Apple's custom product pages: Boost your ROX
Black Friday is just the beginning: level up your ad strategy for key dates
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Black Friday is just the beginning: level up your ad strategy for key dates
Scaling eCommerce app marketing with dynamic product ads
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Scaling eCommerce app marketing with dynamic product ads
8 companies improving in-person retail with mobile apps
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8 companies improving in-person retail with mobile apps
Predictive marketing for mobile advertisers: How to do more with less
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Predictive marketing for mobile advertisers: How to do more with less
CTR, CTI, and IPM: Optimizing the path to install conversion
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CTR, CTI, and IPM: Optimizing the path to install conversion
The complete guide to OTT and connected TV marketing
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The complete guide to OTT and connected TV marketing
The power of storytelling in mobile marketing: Why it should be a priority for brands in Africa
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The power of storytelling in mobile marketing: Why it should be a priority for brands in Africa
The great merger - acceleration in Gaming M&A is changing the face of the industry
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The great merger - acceleration in Gaming M&A is changing the face of the industry
Black Friday 2021 on track to be the biggest ever for mobile apps
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Black Friday 2021 on track to be the biggest ever for mobile apps
Welcome to the metrics - Everything you need to know about app marketing KPIs
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Welcome to the metrics - Everything you need to know about app marketing KPIs
Hyper casual games: How lightweight apps became the heavyweights of mobile gaming
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Hyper casual games: How lightweight apps became the heavyweights of mobile gaming
Late start, strong finish: 3 in-store brands net big gains from updated mobile apps
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Late start, strong finish: 3 in-store brands net big gains from updated mobile apps
Mobile marketers and taxi drivers: More similar than you'd think
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Mobile marketers and taxi drivers: More similar than you'd think
Consumer preferences say: Your business needs an app
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Consumer preferences say: Your business needs an app
Why in-game mobile advertising has become the most effective monetization strategy
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Why in-game mobile advertising has become the most effective monetization strategy
It's time to play - What marketers need to know about playable ads in 2021
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It's time to play - What marketers need to know about playable ads in 2021
How to accelerate your marketing growth stack
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How to accelerate your marketing growth stack
Attribution in iOS: From silos to a single source of truth
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Attribution in iOS: From silos to a single source of truth
ROI vs. ROAS: Spot the difference
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ROI vs. ROAS: Spot the difference
Bridging the discrepancy between high ATT opt-in volumes and low IDFA collection rates
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Bridging the discrepancy between high ATT opt-in volumes and low IDFA collection rates
7 tactics to boost your app discovery
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7 tactics to boost your app discovery
3 AppsFlyer customers standing up to fraud
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3 AppsFlyer customers standing up to fraud
The phantom (click) menace: A new fraud scenario
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The phantom (click) menace: A new fraud scenario
Marketing and product analytics: Why use a flashlight when you can turn on the lights?
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Marketing and product analytics: Why use a flashlight when you can turn on the lights?
Collect, organize, and standardize all cost reporting
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Collect, organize, and standardize all cost reporting
App UX: The fundamentals you need to know in 2021
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App UX: The fundamentals you need to know in 2021
How Profitero's Hofstetter is helping legacy retailers master eCommerce
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How Profitero's Hofstetter is helping legacy retailers master eCommerce
Contextual targeting for mobile in the privacy age
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Contextual targeting for mobile in the privacy age
Install-level fraud detection with Bayesian networks
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Install-level fraud detection with Bayesian networks
NBCUniversal's Linda Yaccarino wants to shake up the ad experience in streaming war
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NBCUniversal's Linda Yaccarino wants to shake up the ad experience in streaming war
Setting up a web-to-app banner: Step-by-step
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Setting up a web-to-app banner: Step-by-step
Putting aces in places: Building a UA team for rapid growth
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Putting aces in places: Building a UA team for rapid growth
AppsFlyer tools to boost productivity while WFH
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AppsFlyer tools to boost productivity while WFH
Everything you need to know about marketing testing
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Everything you need to know about marketing testing
Was post attribution fraud detection the right move?
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Was post attribution fraud detection the right move?
Why brands need a mobile measurement partner (MMP)
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Why brands need a mobile measurement partner (MMP)
Apple Search Ads: What's my true ROAS?
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Apple Search Ads: What's my true ROAS?
All your raw data at your fingertips
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All your raw data at your fingertips
The dangers of blocking fraud in real-time
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The dangers of blocking fraud in real-time
SKAdNetwork postbacks: Good news for advertisers
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SKAdNetwork postbacks: Good news for advertisers
5 ways to increase your ATT opt-in rates
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5 ways to increase your ATT opt-in rates
Predictive marketing in the age of user privacy
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Predictive marketing in the age of user privacy
Mobile banner ads anatomy: Formats, copy & colors
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Mobile banner ads anatomy: Formats, copy & colors
Making sense of Universal Links and App Links
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Making sense of Universal Links and App Links
The age of return on experience (ROX)
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The age of return on experience (ROX)
The ATT prompt: Why and when to show it
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The ATT prompt: Why and when to show it
App user acquisition in India: 2021 and beyond
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App user acquisition in India: 2021 and beyond
Multi-touch attribution: The ultimate guide
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Multi-touch attribution: The ultimate guide
Smart Banners: Customer journey missing piece
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Smart Banners: Customer journey missing piece
ATT opt-in rates are much higher than anticipated
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ATT opt-in rates are much higher than anticipated
The future of privacy-centric measurement
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The future of privacy-centric measurement
The future of mobile attribution in the privacy age
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The future of mobile attribution in the privacy age
Fintech in Africa: App growth with social media
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Fintech in Africa: App growth with social media
Predictive marketing explained: Why it matters
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Predictive marketing explained: Why it matters
Immediate fraud risks within iOS 14 and SKAdNetwork
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Immediate fraud risks within iOS 14 and SKAdNetwork
Machine learning: The future of digital marketing
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Machine learning: The future of digital marketing
5 reasons web-to-app should be on your radar
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5 reasons web-to-app should be on your radar
Apps entering China: Overcoming key challenges
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Apps entering China: Overcoming key challenges
Incrementality testing 101: Marketers 2021 guide
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Incrementality testing 101: Marketers 2021 guide
Mobile gaming genre affinity matrix
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Mobile gaming genre affinity matrix