Bridging the discrepancy between high ATT opt-in volumes and low IDFA collection rates
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Einav Mor-Samuels Einav Mor-Samuels
Posted Sep 15, 2021 6 min read
Bridging the discrepancy between high ATT opt-in volumes and low IDFA collection rates

ATT prompt opt-in rates are much higher than anticipated at 40%-50% across industries, while IDFA collection rates still lag far behind. Why is that?

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