AppsFlyer

AppsFlyer

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SKAdNetwork 4.0 is out, let's build your strategy
SKAdNetwork 4.0 is out, let's build your strategy
Oct 25, 2022
Article
AppsFlyer AppsFlyer
Why even the most traditional marketers need to act like DTC brands - even if the revenue is tiny
Why even the most traditional marketers need to act like DTC brands - even if the revenue is tiny
Oct 05, 2023
Podcast Episode
AppsFlyer AppsFlyer
How to master Taboola and Outbrain to drive app growth
How to master Taboola and Outbrain to drive app growth
Jun 09, 2022
Video
AppsFlyer AppsFlyer
Set up your app for success: Deep linking in Ramadan campaigns
Set up your app for success: Deep linking in Ramadan campaigns
May 05, 2019
Article
AppsFlyer AppsFlyer
Got an app? Now what? Here's how to increase app downloads
Got an app? Now what? Here's how to increase app downloads
Jan 03, 2023
Article
AppsFlyer AppsFlyer
Gaming analytics: Why the numbers matter
Gaming analytics: Why the numbers matter
Jan 01, 2024
Article
AppsFlyer AppsFlyer
Campaign optimization: How to supercharge for success
Campaign optimization: How to supercharge for success
Apr 15, 2024
Article
AppsFlyer AppsFlyer
Everything you need to know about mobile A/B testing
Everything you need to know about mobile A/B testing
Jan 24, 2022
Article
AppsFlyer AppsFlyer
It's not you, it's your MMP: How to know it's time to switch
It's not you, it's your MMP: How to know it's time to switch
Jul 05, 2023
Article
AppsFlyer AppsFlyer
The app marketing guide: Cracking the code to app success
The app marketing guide: Cracking the code to app success
Oct 19, 2022
Article

Latest Content

AppsFlyer AppsFlyer
U of Digital's Shiv Gupta on the Trade Desk's marketing prowess, Disney's embrace of ad tech, and why the cookie delay has everyone in limbo Next in Media
U of Digital's Shiv Gupta on the Trade Desk's marketing prowess, Disney's embrace of ad tech, and why the cookie delay has everyone in limbo Next in Media
Jul 05, 2024
Podcast Episode
AppsFlyer AppsFlyer
How the pandemic accelerated Uber's advertising plans
How the pandemic accelerated Uber's advertising plans
Jul 05, 2024
Podcast Episode
AppsFlyer AppsFlyer
A Trio of Top Media Execs Talking AI, YouTube's TV ascendency, and whether short Form Video is like Chicken Fingers
A Trio of Top Media Execs Talking AI, YouTube's TV ascendency, and whether short Form Video is like Chicken Fingers
Jul 05, 2024
Podcast Episode
AppsFlyer AppsFlyer
The View on Retail Media - and the State of Targeting - from Europe
The View on Retail Media - and the State of Targeting - from Europe
Jul 05, 2024
Podcast Episode
AppsFlyer AppsFlyer
Re-engagement in the era of privacy – the definitive guide
Re-engagement in the era of privacy – the definitive guide
Jun 17, 2024
Article
AppsFlyer AppsFlyer
State of Data Privacy Three schools of Privacy and the rise of PETs in the age of AI
State of Data Privacy Three schools of Privacy and the rise of PETs in the age of AI
Jun 05, 2024
Report
AppsFlyer AppsFlyer
Why the Paris Games - and Patrick Mahomes - May Put Peacock into a New Stratosphere
Why the Paris Games - and Patrick Mahomes - May Put Peacock into a New Stratosphere
Jun 05, 2024
Podcast Episode
AppsFlyer AppsFlyer
How Tubi went from an obscure ad tech company to a content player making shows with actors from Bridgerton
How Tubi went from an obscure ad tech company to a content player making shows with actors from Bridgerton
Jun 05, 2024
Podcast Episode
AppsFlyer AppsFlyer
What the growth of Roblox says about the future of media and advertising
What the growth of Roblox says about the future of media and advertising
Jun 05, 2024
Podcast Episode
AppsFlyer AppsFlyer
How brands are using TikTok to create new products, including Chipotle menu items
How brands are using TikTok to create new products, including Chipotle menu items
Jun 05, 2024
Podcast Episode

Articles

305
Re-engagement in the era of privacy – the definitive guide
Re-engagement in the era of privacy – the definitive guide
Campaign optimization: How to supercharge for success
Campaign optimization: How to supercharge for success
Go for the gold: How to ace your 2024 Olympics campaign
Go for the gold: How to ace your 2024 Olympics campaign
How to deliver a winning creative strategy
How to deliver a winning creative strategy
Let's get rolling: The ultimate guide to pre-roll ads
Let's get rolling: The ultimate guide to pre-roll ads
Mastering mobile game monetization: Strategies for success
Mastering mobile game monetization: Strategies for success
Breaking down Google's Digital Markets Act (DMA) enforcement
Breaking down Google's Digital Markets Act (DMA) enforcement
7 pitfalls to watch out for when measuring your in-app purchases
7 pitfalls to watch out for when measuring your in-app purchases
Inside the Digital Markets Act and its implications for advertisers
Inside the Digital Markets Act and its implications for advertisers
The definitive guide to marketing attribution: giving credit where credit's due
The definitive guide to marketing attribution: giving credit where credit's due
How to find creative winners and use AI to maximize their value
How to find creative winners and use AI to maximize their value
How LiveOps is changing the gaming landscape
How LiveOps is changing the gaming landscape
From views to value: performance-centric Connected TV
From views to value: performance-centric Connected TV
Gaming analytics: Why the numbers matter
Gaming analytics: Why the numbers matter
Mastering creative analytics: where data meets design
Mastering creative analytics: where data meets design
Enhancing dynamic product ads performance with OneLink
Enhancing dynamic product ads performance with OneLink
SSOT: A one-stop shop for bridging iOS data gaps
SSOT: A one-stop shop for bridging iOS data gaps
Automate or stagnate: your mobile marketing automation guide
Automate or stagnate: your mobile marketing automation guide
Creative strategist: What is it and why you [may] need it
Creative strategist: What is it and why you [may] need it
The creative testing blueprint: Strategies for high-impact ad campaigns
The creative testing blueprint: Strategies for high-impact ad campaigns
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Case Studies

1

eBooks

17
Welcome to the jungle – your ultimate guide for CTV Advertising
Welcome to the jungle – your ultimate guide for CTV Advertising
Game on: How PC and console platforms open up new revenue streams for game developers
Game on: How PC and console platforms open up new revenue streams for game developers
How to use ChatGPT to market your app [50+ prompts]
How to use ChatGPT to market your app [50+ prompts]
Mobile measurement & marketing analytics for gaming apps - The complete guide
Mobile measurement & marketing analytics for gaming apps - The complete guide
Data clean rooms: The definitive 2022 guide
Data clean rooms: The definitive 2022 guide
All together now: Cohort analysis explained
All together now: Cohort analysis explained
Mobile measurement & marketing analytics for subscription apps - The complete guide
Mobile measurement & marketing analytics for subscription apps - The complete guide
The marketer's field guide to mobile ad fraud
The marketer's field guide to mobile ad fraud
In-app advertising done right: The complete guide
In-app advertising done right: The complete guide
App engagement and user retention: The definitive guide
App engagement and user retention: The definitive guide
The complete guide to programmatic advertising
The complete guide to programmatic advertising
Mobile measurement & marketing analytics for Shopping apps - The complete guide
Mobile measurement & marketing analytics for Shopping apps - The complete guide
Mobile measurement & marketing analytics for gaming apps - The complete guide
Mobile measurement & marketing analytics for gaming apps - The complete guide
Inside SKAN, Chapter 3: The story behind the low NOI figures
Inside SKAN, Chapter 3: The story behind the low NOI figures
Deep linking 101: The why, what, and how of today's most trending CX technology
Deep linking 101: The why, what, and how of today's most trending CX technology
Re-engagement in the era of privacy - the definitive guide
Re-engagement in the era of privacy - the definitive guide
Apple's App Clips for iOS 14 [Developers guide]
Apple's App Clips for iOS 14 [Developers guide]

Infographics

2

Podcast Episodes

231
How the pandemic accelerated Uber's advertising plans
How the pandemic accelerated Uber's advertising plans
A Trio of Top Media Execs Talking AI, YouTube's TV ascendency, and whether short Form Video is like Chicken Fingers
A Trio of Top Media Execs Talking AI, YouTube's TV ascendency, and whether short Form Video is like Chicken Fingers
The View on Retail Media - and the State of Targeting - from Europe
The View on Retail Media - and the State of Targeting - from Europe
U of Digital's Shiv Gupta on the Trade Desk's marketing prowess, Disney's embrace of ad tech, and why the cookie delay has everyone in limbo Next in Media
U of Digital's Shiv Gupta on the Trade Desk's marketing prowess, Disney's embrace of ad tech, and why the cookie delay has everyone in limbo Next in Media
Why the Paris Games - and Patrick Mahomes - May Put Peacock into a New Stratosphere
Why the Paris Games - and Patrick Mahomes - May Put Peacock into a New Stratosphere
How Tubi went from an obscure ad tech company to a content player making shows with actors from Bridgerton
How Tubi went from an obscure ad tech company to a content player making shows with actors from Bridgerton
How brands are using TikTok to create new products, including Chipotle menu items
How brands are using TikTok to create new products, including Chipotle menu items
Wny many brands are still too skittish about social medial
Wny many brands are still too skittish about social medial
What the growth of Roblox says about the future of media and advertising
What the growth of Roblox says about the future of media and advertising
Trying to move ad spending past DEI box checking
Trying to move ad spending past DEI box checking
The IAB Thinks the FTC Hates Ads
The IAB Thinks the FTC Hates Ads
Is gaming finally ready for an advertising explosion?
Is gaming finally ready for an advertising explosion?
The Latest on Google Privacy Sandbox From Inside the Publishing Trenches
The Latest on Google Privacy Sandbox From Inside the Publishing Trenches
Why social shopping might finally be ready to break out in the US
Why social shopping might finally be ready to break out in the US
What is TV made for?
What is TV made for?
So you've been pretending to understand AI
So you've been pretending to understand AI
Is YouTube Headed for a Paywall?
Is YouTube Headed for a Paywall?
How Retail Media took over the ad business seemingly overnight
How Retail Media took over the ad business seemingly overnight
Live from the Kochava Summit, its Next in Media
Live from the Kochava Summit, its Next in Media
Why there is no one like Mr. Beast
Why there is no one like Mr. Beast
Explore all Arrow right

Reports

6

Videos

31
5 steps to build an amazing Facebook audience strategy
5 steps to build an amazing Facebook audience strategy
How to stand up to mobile fraud
How to stand up to mobile fraud
Incrementality and cannibalization in user acquisition
Incrementality and cannibalization in user acquisition
How to build your app marketing tech stack like a pro
How to build your app marketing tech stack like a pro
War and peace: Tips for creating good product-UA synergy
War and peace: Tips for creating good product-UA synergy
Facebook creative testing methodology
Facebook creative testing methodology
Influencer marketing for apps: What you need to know
Influencer marketing for apps: What you need to know
How to get the most out of rewarded traffic
How to get the most out of rewarded traffic
The other side of the coin: Monetization for non-gaming apps
The other side of the coin: Monetization for non-gaming apps
Think ad monetization of rewarded video is all about eCPM? Think again
Think ad monetization of rewarded video is all about eCPM? Think again
How to master Taboola and Outbrain to drive app growth
How to master Taboola and Outbrain to drive app growth
How complex event optimization can boost retention and ROI
How complex event optimization can boost retention and ROI
Do's and don'ts for optimizing UA and performance ad campaigns
Do's and don'ts for optimizing UA and performance ad campaigns
How to do web-to-app migration without spending a penny
How to do web-to-app migration without spending a penny
Making user acquisition work in the age of automation
Making user acquisition work in the age of automation
Mobile app retention: A mobile marketer's primer
Mobile app retention: A mobile marketer's primer
Product growth through virality: A product marketer's take
Product growth through virality: A product marketer's take
Getting started with marketing for subscription-based apps
Getting started with marketing for subscription-based apps
Predict the future of your mobile app business without a crystal ball
Predict the future of your mobile app business without a crystal ball
Is your A/B test broken? Here's how to fix it
Is your A/B test broken? Here's how to fix it
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Webinars

17
Subscription app-ssential insights for attracting and retaining customers
Subscription app-ssential insights for attracting and retaining customers
Winning eCommerce strategies for 2023 [Webinar]
Winning eCommerce strategies for 2023 [Webinar]
Runway to success: Mastering iOS modeling for data insights
Runway to success: Mastering iOS modeling for data insights
Bridging the gap: Leveraging gaming expertise for cross-industry fraud prevention
Bridging the gap: Leveraging gaming expertise for cross-industry fraud prevention
Cracking the code of WWDC 2023
Cracking the code of WWDC 2023
Introducing Privacy Sandbox. From iOS to Android: Learnings & Projections
Introducing Privacy Sandbox. From iOS to Android: Learnings & Projections
Optimizing creative (during a downturn) webinar - Tips with budget in mind.
Optimizing creative (during a downturn) webinar - Tips with budget in mind.
Mobile ad fraud webinar - Our DIY fraud mitigation techniques.
Mobile ad fraud webinar - Our DIY fraud mitigation techniques.
Strategies to champion iOS14+
Strategies to champion iOS14+
Women leading privacy webinar - Trends and shifts in the privacy landscape
Women leading privacy webinar - Trends and shifts in the privacy landscape
How eCommerce apps can move up in a downturn
How eCommerce apps can move up in a downturn
Mastering SKAN 4.0 with AppsFlyer
Mastering SKAN 4.0 with AppsFlyer
ROX & Deep linking webinar - The power of mobile growth
ROX & Deep linking webinar - The power of mobile growth
Staying ahead of the mobile game: challenges and opportunities
Staying ahead of the mobile game: challenges and opportunities
Driving mobile adoption for your app
Driving mobile adoption for your app
Scaling your business with Data Clean Rooms
Scaling your business with Data Clean Rooms
The biggest Connected TV (CTV) trends in 2023 and beyond
The biggest Connected TV (CTV) trends in 2023 and beyond

AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 6,000+ technology partners make better business decisions every day.

To learn how to grow your business with attribution data you can trust please visit www.appsflyer.com.

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305
articles
1
case study
17
ebooks
2
infographics
231
podcast episodes
6
reports
31
videos
17
webinars