Associated with
Mike Shields
How Tubi went from an obscure ad tech company to a content player making shows with actors from Bridgerton
Next in Media spoke with Melanie Brown, head of advanced TV at Tubi, about the company's unique origin story, and how the company is looking to lead a wider crop of brands to embrace CTV. Brown also provided a reality check on CTV's ad targeting capabilities at the moment, and gave her unique take on the future of media buying and measurement.
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