As data continues to shape the landscape of marketing, understanding
privacy implications is a vital concern for industry leaders.

MMA Global, in collaboration with AppsFlyer, embarked on an thorough
benchmark study to explore the complex landscape of data privacy. Engaging
150 senior marketers across various sectors, the study provides a view of the
current state and future trajectory of data privacy and introduces a new
comprehensive framework to approach privacy as a source of competitive
advantageM