How complex event optimization can boost retention and ROI

Mobile Attribution / AppsFlyer / Videos

How complex event optimization can boost retention and ROI

Associated with

Ira Krachanovskaya

Posted Jun 9, 2022 • 6 min read

How complex event optimization can boost retention and ROI

Although marketers must typically choose between revenue and ROI optimization on networks, there's a solution: complex event optimization.

Other content from AppsFlyer

A Trio of Top Media Execs Talking AI, YouTube's TV ascendency, and whether short Form Video is like Chicken Fingers

Podcast Episode

A Trio of Top Media Execs Talking AI, YouTube's TV ascendency, and whether short Form Video is like Chicken Fingers

The View on Retail Media - and the State of Targeting - from Europe

Podcast Episode

The View on Retail Media - and the State of Targeting - from Europe

U of Digital's Shiv Gupta on the Trade Desk's marketing prowess, Disney's embrace of ad tech, and why the cookie delay has everyone in limbo Next in Media

Podcast Episode

U of Digital's Shiv Gupta on the Trade Desk's marketing prowess, Disney's embrace of ad tech, and why the cookie delay has everyone in limbo Next in Media

Re-engagement in the era of privacy – the definitive guide

Article

Re-engagement in the era of privacy – the definitive guide

Featured by Kalyna Marketing

First Month as a Fractional CMO of a B2B Tech Services Agency for Notion

Video

First Month as a Fractional CMO of a B2B Tech Services Agency for Notion

Kalyna Marketing