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How to improve customer health with Heap's new Account Health Analysis feature
How to improve customer health with Heap's new Account Health Analysis feature
Jul 30, 2021
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Latest Content

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Heap announces new generative AI CoPilot
Heap announces new generative AI CoPilot
Jun 25, 2024
Article
Heap Heap
Heap announces new generative AI CoPilot
Heap announces new generative AI CoPilot
Jun 24, 2024
Article
Heap Heap
What's Next in Experience Analytics?
What's Next in Experience Analytics?
May 24, 2024
Article
Heap Heap
Building a Retention Strategy, Part 5: How to Create Operating Metrics for Scaled Customer Success
Building a Retention Strategy, Part 5: How to Create Operating Metrics for Scaled Customer Success
Feb 24, 2024
Article
Heap Heap
Building a Retention Strategy, Part 4: How to prioritize your book of business engagements and interventions
Building a Retention Strategy, Part 4: How to prioritize your book of business engagements and interventions
Feb 24, 2024
Article
Heap Heap
Eliminating Data Silos, Part 3: Using Reverse ETL to banish silos forever
Eliminating Data Silos, Part 3: Using Reverse ETL to banish silos forever
Jan 24, 2024
Article
Heap Heap
Eliminating Data Silos, Part 2: Building a Tech Stack & Data Warehouse for a Silo-Free Future
Eliminating Data Silos, Part 2: Building a Tech Stack & Data Warehouse for a Silo-Free Future
Jan 24, 2024
Article
Heap Heap
Eliminating Data Silos, Part 4: How To Use Data Integrity Testing to Keep Data Clean and Reliable
Eliminating Data Silos, Part 4: How To Use Data Integrity Testing to Keep Data Clean and Reliable
Jan 24, 2024
Article
Heap Heap
Building a Retention Strategy, Part 2: Connecting Activities to Revenue with a Metrics Tree
Building a Retention Strategy, Part 2: Connecting Activities to Revenue with a Metrics Tree
Jan 24, 2024
Article
Heap Heap
How we created a New User Email Nurture that lifted our retention rate
How we created a New User Email Nurture that lifted our retention rate
Jan 24, 2024
Article

Articles

194
Heap announces new generative AI CoPilot
Heap announces new generative AI CoPilot
Heap announces new generative AI CoPilot
Heap announces new generative AI CoPilot
What's Next in Experience Analytics?
What's Next in Experience Analytics?
Building a Retention Strategy, Part 5: How to Create Operating Metrics for Scaled Customer Success
Building a Retention Strategy, Part 5: How to Create Operating Metrics for Scaled Customer Success
Building a Retention Strategy, Part 4: How to prioritize your book of business engagements and interventions
Building a Retention Strategy, Part 4: How to prioritize your book of business engagements and interventions
Eliminating Data Silos, Part 4: How To Use Data Integrity Testing to Keep Data Clean and Reliable
Eliminating Data Silos, Part 4: How To Use Data Integrity Testing to Keep Data Clean and Reliable
Building a Retention Strategy, Part 2: Connecting Activities to Revenue with a Metrics Tree
Building a Retention Strategy, Part 2: Connecting Activities to Revenue with a Metrics Tree
Building a Retention Strategy, Part 3: How to test the strength of your ideas with an Impact Calculator
Building a Retention Strategy, Part 3: How to test the strength of your ideas with an Impact Calculator
Eliminating Data Silos, Part 3: Using Reverse ETL to banish silos forever
Eliminating Data Silos, Part 3: Using Reverse ETL to banish silos forever
Eliminating Data Silos, Part 2: Building a Tech Stack & Data Warehouse for a Silo-Free Future
Eliminating Data Silos, Part 2: Building a Tech Stack & Data Warehouse for a Silo-Free Future
How we created a New User Email Nurture that lifted our retention rate
How we created a New User Email Nurture that lifted our retention rate
Building a Retention Strategy, Part 1: Identifying your Active Usage Metrics
Building a Retention Strategy, Part 1: Identifying your Active Usage Metrics
What does AI mean for Product Teams?
What does AI mean for Product Teams?
Unlocking Success: how behavioral data can supercharge your enterprise software development
Unlocking Success: how behavioral data can supercharge your enterprise software development
Struggling With Identity Resolution? Here's a 6-step process for doing it right.
Struggling With Identity Resolution? Here's a 6-step process for doing it right.
Making the Move From Google Analytics to Heap
Making the Move From Google Analytics to Heap
Introducing Heap Rage Clicks: Transform Frustration into Actionable Insights
Introducing Heap Rage Clicks: Transform Frustration into Actionable Insights
This calculator lets you test the impact of your product ideas. Here's how.
This calculator lets you test the impact of your product ideas. Here's how.
Introducing the Heap Digital Insights Report: the definitive survey of data habits in 2023
Introducing the Heap Digital Insights Report: the definitive survey of data habits in 2023
The Modern Data Stack: How Austin Capital Bank successfully leverages integrated data to power more insights and less complexity
The Modern Data Stack: How Austin Capital Bank successfully leverages integrated data to power more insights and less complexity
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Case Studies

20
Teachers Pay Teachers
Teachers Pay Teachers
Huel| 30% Increase in New Customer Conversions
Huel| 30% Increase in New Customer Conversions
Snapfish
Snapfish
Klaviyo
Klaviyo
Grow reduces time to insight 81% by moving off of Google Analytics
Grow reduces time to insight 81% by moving off of Google Analytics
Redfin saves 2-4 weeks of work per month with Heap
Redfin saves 2-4 weeks of work per month with Heap
PocketSuite Uses Heap To Increase Mobile Activation & Retention
PocketSuite Uses Heap To Increase Mobile Activation & Retention
FightCamp uses Heap to understand and optimize its customer journey
FightCamp uses Heap to understand and optimize its customer journey
E*TRADE's Analytics Team Delivers
E*TRADE's Analytics Team Delivers
Thinx uses Heap to drive growth and retention
Thinx uses Heap to drive growth and retention
How OppLoans Found a 5% Increase in Conversion Rate with Heap
How OppLoans Found a 5% Increase in Conversion Rate with Heap
Chubbies moves with agility and confidence with Heap
Chubbies moves with agility and confidence with Heap
Freshworks Improves Feature Adoption by 20% with Heap
Freshworks Improves Feature Adoption by 20% with Heap
How Casper Increased Checkout Conversion Rate by 20%
How Casper Increased Checkout Conversion Rate by 20%
theSkimm's Data-Driven Feature Iteration Strategy
theSkimm's Data-Driven Feature Iteration Strategy
How Sur La Table Improved Its Customer Experience with Data
How Sur La Table Improved Its Customer Experience with Data
How HelloSign Uses Mobile Analytics to Improve Signer Conversion
How HelloSign Uses Mobile Analytics to Improve Signer Conversion
How LendingClub Serves More Customers With Data Insights
How LendingClub Serves More Customers With Data Insights
How the Atlantic Uses Heap to Measure Content Results
How the Atlantic Uses Heap to Measure Content Results
How Crunchbase Tackles the Unknown Unknowns
How Crunchbase Tackles the Unknown Unknowns

eBooks

30
5 Impactful Things You Can Do With Product Analytics
5 Impactful Things You Can Do With Product Analytics
Guide: How to Do Product Analytics Right
Guide: How to Do Product Analytics Right
Guide: 10 SaaS Strategies to Reduce Churn
Guide: 10 SaaS Strategies to Reduce Churn
Rethinking Data Governance
Rethinking Data Governance
guide-behavioral-segmentation
guide-behavioral-segmentation
The eComm Guide to Conversion Rate Optimization
The eComm Guide to Conversion Rate Optimization
The SaaS Guide to Conversion Rate Optimization
The SaaS Guide to Conversion Rate Optimization
The Ultimate Guide to Conversion Rate Optimization
The Ultimate Guide to Conversion Rate Optimization
The FinServ Guide to Conversion Rate Optimization
The FinServ Guide to Conversion Rate Optimization
The Future of Product Management
The Future of Product Management
Intercom Connector Data Sheet
Intercom Connector Data Sheet
After-Action Report – A Tool for Evolving Product Strategy
After-Action Report – A Tool for Evolving Product Strategy
Implicit vs Explicit Tracking Fight Guide
Implicit vs Explicit Tracking Fight Guide
The Heap Guide to Conversion Rate Optimization (CRO)
The Heap Guide to Conversion Rate Optimization (CRO)
Design Brief - A Tool for Aligning Product Solutions
Design Brief - A Tool for Aligning Product Solutions
Whitepaper: Ten Remarkable Conversion Strategies
Whitepaper: Ten Remarkable Conversion Strategies
How To Do A/B Testing Right
How To Do A/B Testing Right
Increase Revenue by Measuring Customer Behavior
Increase Revenue by Measuring Customer Behavior
The Heap + Shopify Integration
The Heap + Shopify Integration
Heap vs Google Analytics
Heap vs Google Analytics
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Podcast Episodes

4

Reports

2

Videos

40
What Is Heap: Effort Analysis
What Is Heap: Effort Analysis
Product Therapy: What Do You Do With a HIPPO? (Feat. Rich Mironov)
Product Therapy: What Do You Do With a HIPPO? (Feat. Rich Mironov)
Product Therapy: Why Finding Insights Is So Painful (and What You Can Do About)
Product Therapy: Why Finding Insights Is So Painful (and What You Can Do About)
Northwestern Mutual becomes data-driven with Heap
Northwestern Mutual becomes data-driven with Heap
Splunk Uses Product Analytics To Prioritize Everything
Splunk Uses Product Analytics To Prioritize Everything
Product Therapy: Benefits of Proactive Insights (Feat. Tugce Erten)
Product Therapy: Benefits of Proactive Insights (Feat. Tugce Erten)
Product Therapy: When Product Data Reveals the Unexpected (Feat. Dan Olsen)
Product Therapy: When Product Data Reveals the Unexpected (Feat. Dan Olsen)
Product Therapy: How to Align Around Key Metrics, Featuring Dan Olsen
Product Therapy: How to Align Around Key Metrics, Featuring Dan Olsen
What Is Heap: Data Governance
What Is Heap: Data Governance
What Is Heap: Event Visualizer
What Is Heap: Event Visualizer
What Is Heap: Autocapture
What Is Heap: Autocapture
Product on Product, Episode 4: Carlos González de Villaumbrosia, Product School
Product on Product, Episode 4: Carlos González de Villaumbrosia, Product School
Paving the Funnel: Eva Thouvenot (RISE)
Paving the Funnel: Eva Thouvenot (RISE)
Paving the Funnel: Jeffrey MacIntyre (Bucket Studio)
Paving the Funnel: Jeffrey MacIntyre (Bucket Studio)
Paving the Funnel: Joshua Bretag (Cubatica)
Paving the Funnel: Joshua Bretag (Cubatica)
Paving the Funnel: Scott Breitenother
Paving the Funnel: Scott Breitenother
Why Product Analytics?
Why Product Analytics?
Why Heap?
Why Heap?
Product on Product, Episode 3: Chris Chan, App Annie
Product on Product, Episode 3: Chris Chan, App Annie
Product on Product, Episode 2: SC Moatti, Products that Count
Product on Product, Episode 2: SC Moatti, Products that Count
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Webinars

33
Product Salon: Empower People & Transform Your Business w/ Marty Cagan
Product Salon: Empower People & Transform Your Business w/ Marty Cagan
Heap Product Salon: Continuous Discovery with Teresa Torres
Heap Product Salon: Continuous Discovery with Teresa Torres
How to Improve Product Discoverability, Understandability, and Usability
How to Improve Product Discoverability, Understandability, and Usability
Driving Feature Adoption
Driving Feature Adoption
Workshop Wednesday
Workshop Wednesday
How To Illuminate Insights for Fast-Moving Product Teams
How To Illuminate Insights for Fast-Moving Product Teams
Virtual Event: Insights Driven Organization
Virtual Event: Insights Driven Organization
Webinar: Three Processes for Uncomplicating Product Management
Webinar: Three Processes for Uncomplicating Product Management
How the right data foundation and built-in governance can improve product development
How the right data foundation and built-in governance can improve product development
How to Align Your Product Eng Teams
How to Align Your Product Eng Teams
How to build a conversion rate optimization engine
How to build a conversion rate optimization engine
Iterating with Agility to Increase Revenue and Brand Loyalty in eCommerce
Iterating with Agility to Increase Revenue and Brand Loyalty in eCommerce
From Lagging Indicators to Leading Indicators: the hidden secret of top-notch CS teams
From Lagging Indicators to Leading Indicators: the hidden secret of top-notch CS teams
Leveraging product insights to drive conversion rate optimization
Leveraging product insights to drive conversion rate optimization
How to build a great data practice – at any stage
How to build a great data practice – at any stage
Building a Product Roadmap your Users will Love
Building a Product Roadmap your Users will Love
Heap at ProductCon San Francisco 2020
Heap at ProductCon San Francisco 2020
How analytics is helping businesses in the EU navigate through unpredictability
How analytics is helping businesses in the EU navigate through unpredictability
Optimizing User Experience at FSAstore.com
Optimizing User Experience at FSAstore.com
How customer analytics is helping businesses
How customer analytics is helping businesses
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Heap helps teams make smarter decisions. Heap automatically captures every user action on your website or mobile app, so you can analyze the usage patterns that drive conversion and retention.

Our unique approach means that anyone can understand user behavior without having to rely on engineers to instrument events. Also, since Heap automatically collects events starting at the moment of installation, this data is available retroactively -- no need to wait for events to trickle in when you hav

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194
articles
20
case studies
30
ebooks
4
podcast episodes
2
reports
40
videos
33
webinars