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How to improve customer health with Heap's new Account Health Analysis feature
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How to improve customer health with Heap's new Account Health Analysis feature
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Latest Content

Building a Retention Strategy, Part 4: How to prioritize your book of business engagements and interventions
Article
Building a Retention Strategy, Part 4: How to prioritize your book of business engagements and interventions
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Building a Retention Strategy, Part 5: How to Create Operating Metrics for Scaled Customer Success
Article
Building a Retention Strategy, Part 5: How to Create Operating Metrics for Scaled Customer Success
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Building a Retention Strategy, Part 2: Connecting Activities to Revenue with a Metrics Tree
Article
Building a Retention Strategy, Part 2: Connecting Activities to Revenue with a Metrics Tree
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Eliminating Data Silos, Part 4: How To Use Data Integrity Testing to Keep Data Clean and Reliable
Article
Eliminating Data Silos, Part 4: How To Use Data Integrity Testing to Keep Data Clean and Reliable
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Building a Retention Strategy, Part 3: How to test the strength of your ideas with an Impact Calculator
Article
Building a Retention Strategy, Part 3: How to test the strength of your ideas with an Impact Calculator
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How we created a New User Email Nurture that lifted our retention rate
Article
How we created a New User Email Nurture that lifted our retention rate
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Eliminating Data Silos, Part 3: Using Reverse ETL to banish silos forever
Article
Eliminating Data Silos, Part 3: Using Reverse ETL to banish silos forever
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Eliminating Data Silos, Part 2: Building a Tech Stack & Data Warehouse for a Silo-Free Future
Article
Eliminating Data Silos, Part 2: Building a Tech Stack & Data Warehouse for a Silo-Free Future
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Introducing Heap Rage Clicks: Transform Frustration into Actionable Insights
Article
Introducing Heap Rage Clicks: Transform Frustration into Actionable Insights
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Unlocking Success: how behavioral data can supercharge your enterprise software development
Article
Unlocking Success: how behavioral data can supercharge your enterprise software development
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Articles

191
Building a Retention Strategy, Part 4: How to prioritize your book of business engagements and interventions
Article
Building a Retention Strategy, Part 4: How to prioritize your book of business engagements and interventions
Building a Retention Strategy, Part 5: How to Create Operating Metrics for Scaled Customer Success
Article
Building a Retention Strategy, Part 5: How to Create Operating Metrics for Scaled Customer Success
Building a Retention Strategy, Part 2: Connecting Activities to Revenue with a Metrics Tree
Article
Building a Retention Strategy, Part 2: Connecting Activities to Revenue with a Metrics Tree
Eliminating Data Silos, Part 4: How To Use Data Integrity Testing to Keep Data Clean and Reliable
Article
Eliminating Data Silos, Part 4: How To Use Data Integrity Testing to Keep Data Clean and Reliable
Building a Retention Strategy, Part 3: How to test the strength of your ideas with an Impact Calculator
Article
Building a Retention Strategy, Part 3: How to test the strength of your ideas with an Impact Calculator
Eliminating Data Silos, Part 2: Building a Tech Stack & Data Warehouse for a Silo-Free Future
Article
Eliminating Data Silos, Part 2: Building a Tech Stack & Data Warehouse for a Silo-Free Future
How we created a New User Email Nurture that lifted our retention rate
Article
How we created a New User Email Nurture that lifted our retention rate
Eliminating Data Silos, Part 3: Using Reverse ETL to banish silos forever
Article
Eliminating Data Silos, Part 3: Using Reverse ETL to banish silos forever
Making the Move From Google Analytics to Heap
Article
Making the Move From Google Analytics to Heap
Struggling With Identity Resolution? Here's a 6-step process for doing it right.
Article
Struggling With Identity Resolution? Here's a 6-step process for doing it right.
What does AI mean for Product Teams?
Article
What does AI mean for Product Teams?
Building a Retention Strategy, Part 1: Identifying your Active Usage Metrics
Article
Building a Retention Strategy, Part 1: Identifying your Active Usage Metrics
Unlocking Success: how behavioral data can supercharge your enterprise software development
Article
Unlocking Success: how behavioral data can supercharge your enterprise software development
Introducing Heap Rage Clicks: Transform Frustration into Actionable Insights
Article
Introducing Heap Rage Clicks: Transform Frustration into Actionable Insights
This calculator lets you test the impact of your product ideas. Here's how.
Article
This calculator lets you test the impact of your product ideas. Here's how.
Introducing Acquisition Analytics: a tool for accelerating your growth strategy
Article
Introducing Acquisition Analytics: a tool for accelerating your growth strategy
Ready to up user retention? Try these product analytics best practices.
Article
Ready to up user retention? Try these product analytics best practices.
Introducing the Heap Digital Insights Report: the definitive survey of data habits in 2023
Article
Introducing the Heap Digital Insights Report: the definitive survey of data habits in 2023
Why Google Analytics 4 (GA4) isn't your best friend if you need HIPAA compliance: Here's what to do instead
Article
Why Google Analytics 4 (GA4) isn't your best friend if you need HIPAA compliance: Here's what to do instead
The Modern Data Stack: How Austin Capital Bank successfully leverages integrated data to power more insights and less complexity
Article
The Modern Data Stack: How Austin Capital Bank successfully leverages integrated data to power more insights and less complexity
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Case Studies

20
Teachers Pay Teachers
Case Study
Teachers Pay Teachers
Huel| 30% Increase in New Customer Conversions
Case Study
Huel| 30% Increase in New Customer Conversions
Snapfish
Case Study
Snapfish
Klaviyo
Case Study
Klaviyo
Grow reduces time to insight 81% by moving off of Google Analytics
Case Study
Grow reduces time to insight 81% by moving off of Google Analytics
Redfin saves 2-4 weeks of work per month with Heap
Case Study
Redfin saves 2-4 weeks of work per month with Heap
PocketSuite Uses Heap To Increase Mobile Activation & Retention
Case Study
PocketSuite Uses Heap To Increase Mobile Activation & Retention
FightCamp uses Heap to understand and optimize its customer journey
Case Study
FightCamp uses Heap to understand and optimize its customer journey
E*TRADE's Analytics Team Delivers
Case Study
E*TRADE's Analytics Team Delivers
Thinx uses Heap to drive growth and retention
Case Study
Thinx uses Heap to drive growth and retention
How OppLoans Found a 5% Increase in Conversion Rate with Heap
Case Study
How OppLoans Found a 5% Increase in Conversion Rate with Heap
Chubbies moves with agility and confidence with Heap
Case Study
Chubbies moves with agility and confidence with Heap
Freshworks Improves Feature Adoption by 20% with Heap
Case Study
Freshworks Improves Feature Adoption by 20% with Heap
How Casper Increased Checkout Conversion Rate by 20%
Case Study
How Casper Increased Checkout Conversion Rate by 20%
theSkimm's Data-Driven Feature Iteration Strategy
Case Study
theSkimm's Data-Driven Feature Iteration Strategy
How Sur La Table Improved Its Customer Experience with Data
Case Study
How Sur La Table Improved Its Customer Experience with Data
How HelloSign Uses Mobile Analytics to Improve Signer Conversion
Case Study
How HelloSign Uses Mobile Analytics to Improve Signer Conversion
How LendingClub Serves More Customers With Data Insights
Case Study
How LendingClub Serves More Customers With Data Insights
How the Atlantic Uses Heap to Measure Content Results
Case Study
How the Atlantic Uses Heap to Measure Content Results
How Crunchbase Tackles the Unknown Unknowns
Case Study
How Crunchbase Tackles the Unknown Unknowns

eBooks

30
5 Impactful Things You Can Do With Product Analytics
eBook
5 Impactful Things You Can Do With Product Analytics
Guide: How to Do Product Analytics Right
eBook
Guide: How to Do Product Analytics Right
Guide: 10 SaaS Strategies to Reduce Churn
eBook
Guide: 10 SaaS Strategies to Reduce Churn
Rethinking Data Governance
eBook
Rethinking Data Governance
guide-behavioral-segmentation
eBook
guide-behavioral-segmentation
The eComm Guide to Conversion Rate Optimization
eBook
The eComm Guide to Conversion Rate Optimization
The SaaS Guide to Conversion Rate Optimization
eBook
The SaaS Guide to Conversion Rate Optimization
The Ultimate Guide to Conversion Rate Optimization
eBook
The Ultimate Guide to Conversion Rate Optimization
The FinServ Guide to Conversion Rate Optimization
eBook
The FinServ Guide to Conversion Rate Optimization
The Future of Product Management
eBook
The Future of Product Management
Intercom Connector Data Sheet
eBook
Intercom Connector Data Sheet
After-Action Report – A Tool for Evolving Product Strategy
eBook
After-Action Report – A Tool for Evolving Product Strategy
Implicit vs Explicit Tracking Fight Guide
eBook
Implicit vs Explicit Tracking Fight Guide
The Heap Guide to Conversion Rate Optimization (CRO)
eBook
The Heap Guide to Conversion Rate Optimization (CRO)
Design Brief - A Tool for Aligning Product Solutions
eBook
Design Brief - A Tool for Aligning Product Solutions
Whitepaper: Ten Remarkable Conversion Strategies
eBook
Whitepaper: Ten Remarkable Conversion Strategies
How To Do A/B Testing Right
eBook
How To Do A/B Testing Right
Increase Revenue by Measuring Customer Behavior
eBook
Increase Revenue by Measuring Customer Behavior
The Heap + Shopify Integration
eBook
The Heap + Shopify Integration
Heap vs Google Analytics
eBook
Heap vs Google Analytics
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Podcast Episodes

4

Reports

2

Videos

40
What Is Heap: Effort Analysis
Video
What Is Heap: Effort Analysis
Product Therapy: What Do You Do With a HIPPO? (Feat. Rich Mironov)
Video
Product Therapy: What Do You Do With a HIPPO? (Feat. Rich Mironov)
Product Therapy: Why Finding Insights Is So Painful (and What You Can Do About)
Video
Product Therapy: Why Finding Insights Is So Painful (and What You Can Do About)
Northwestern Mutual becomes data-driven with Heap
Video
Northwestern Mutual becomes data-driven with Heap
Splunk Uses Product Analytics To Prioritize Everything
Video
Splunk Uses Product Analytics To Prioritize Everything
Product Therapy: Benefits of Proactive Insights (Feat. Tugce Erten)
Video
Product Therapy: Benefits of Proactive Insights (Feat. Tugce Erten)
Product Therapy: When Product Data Reveals the Unexpected (Feat. Dan Olsen)
Video
Product Therapy: When Product Data Reveals the Unexpected (Feat. Dan Olsen)
Product Therapy: How to Align Around Key Metrics, Featuring Dan Olsen
Video
Product Therapy: How to Align Around Key Metrics, Featuring Dan Olsen
What Is Heap: Data Governance
Video
What Is Heap: Data Governance
What Is Heap: Event Visualizer
Video
What Is Heap: Event Visualizer
What Is Heap: Autocapture
Video
What Is Heap: Autocapture
Product on Product, Episode 4: Carlos González de Villaumbrosia, Product School
Video
Product on Product, Episode 4: Carlos González de Villaumbrosia, Product School
Paving the Funnel: Eva Thouvenot (RISE)
Video
Paving the Funnel: Eva Thouvenot (RISE)
Paving the Funnel: Jeffrey MacIntyre (Bucket Studio)
Video
Paving the Funnel: Jeffrey MacIntyre (Bucket Studio)
Paving the Funnel: Joshua Bretag (Cubatica)
Video
Paving the Funnel: Joshua Bretag (Cubatica)
Paving the Funnel: Scott Breitenother
Video
Paving the Funnel: Scott Breitenother
Why Product Analytics?
Video
Why Product Analytics?
Why Heap?
Video
Why Heap?
Product on Product, Episode 3: Chris Chan, App Annie
Video
Product on Product, Episode 3: Chris Chan, App Annie
Product on Product, Episode 2: SC Moatti, Products that Count
Video
Product on Product, Episode 2: SC Moatti, Products that Count
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Webinars

33
Product Salon: Empower People & Transform Your Business w/ Marty Cagan
Webinar
Product Salon: Empower People & Transform Your Business w/ Marty Cagan
Heap Product Salon: Continuous Discovery with Teresa Torres
Webinar
Heap Product Salon: Continuous Discovery with Teresa Torres
How to Improve Product Discoverability, Understandability, and Usability
Webinar
How to Improve Product Discoverability, Understandability, and Usability
Driving Feature Adoption
Webinar
Driving Feature Adoption
Workshop Wednesday
Webinar
Workshop Wednesday
How To Illuminate Insights for Fast-Moving Product Teams
Webinar
How To Illuminate Insights for Fast-Moving Product Teams
Virtual Event: Insights Driven Organization
Webinar
Virtual Event: Insights Driven Organization
Webinar: Three Processes for Uncomplicating Product Management
Webinar
Webinar: Three Processes for Uncomplicating Product Management
How the right data foundation and built-in governance can improve product development
Webinar
How the right data foundation and built-in governance can improve product development
How to Align Your Product Eng Teams
Webinar
How to Align Your Product Eng Teams
How to build a conversion rate optimization engine
Webinar
How to build a conversion rate optimization engine
Iterating with Agility to Increase Revenue and Brand Loyalty in eCommerce
Webinar
Iterating with Agility to Increase Revenue and Brand Loyalty in eCommerce
From Lagging Indicators to Leading Indicators: the hidden secret of top-notch CS teams
Webinar
From Lagging Indicators to Leading Indicators: the hidden secret of top-notch CS teams
Leveraging product insights to drive conversion rate optimization
Webinar
Leveraging product insights to drive conversion rate optimization
How to build a great data practice – at any stage
Webinar
How to build a great data practice – at any stage
Building a Product Roadmap your Users will Love
Webinar
Building a Product Roadmap your Users will Love
Heap at ProductCon San Francisco 2020
Webinar
Heap at ProductCon San Francisco 2020
How analytics is helping businesses in the EU navigate through unpredictability
Webinar
How analytics is helping businesses in the EU navigate through unpredictability
Optimizing User Experience at FSAstore.com
Webinar
Optimizing User Experience at FSAstore.com
How customer analytics is helping businesses
Webinar
How customer analytics is helping businesses
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Heap helps teams make smarter decisions. Heap automatically captures every user action on your website or mobile app, so you can analyze the usage patterns that drive conversion and retention.

Our unique approach means that anyone can understand user behavior without having to rely on engineers to instrument events. Also, since Heap automatically collects events starting at the moment of installation, this data is available retroactively -- no need to wait for events to trickle in when you hav

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191
articles
20
case studies
30
ebooks
4
podcast episodes
2
reports
40
videos
33
webinars