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Save Time and Get Aligned With a Design Brief
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Lasso Uses Data Analytics to Give Back to Heroes on the Frontline
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Why Retention Matters
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Heap--It's That Simple
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Introducing Effort, a new product metric
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Introducing the Heap Data Engine
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The rise of insight teams for digital products
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Heap + Flagsmith: Release New Features With Confidence and Precision
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The Value of Iterating on Your Company Values
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Heap and Appcues Partner to Empower Product Teams to Boost Product Engagement and Retention
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What to Look for in a Business Intelligence Tool
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20 product managers to follow on Twitter in 2020
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February's New Features: Personalizing Customer Connections
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Why Typito started using Heap from Day One
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Keeping Customers in the Bank: Retention for Financial Services
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Announcing Heap's New CEO
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Introducing Insights to Action
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How to make your product stand out: Lessons in A/B testing from FSAstore.com
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Using Babel Transforms to Inject Analytics Code in React Native Apps
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How We Redesigned Heap's App in Three Months
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Why We Built Paths
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Heap Partners with Attribution to Help Companies Acquire More Customers That are Worth Retaining
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Accidentally exponential behavior in Spark
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From small wins come big victories
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How to Measure and Improve Activation
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April's New Features: More Data, More Insights, More Action
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Shining a Light on the FinServ Shadow Funnel
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Applying Textbook Data Structures for Real Life Wins
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How to Get Answers About Customer Behavior When You're Not Sure What to Ask
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How and When to Control for Confounders During Product Usage Analyses
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5 Out-of-the-Box Digital Experiments to Help Drive Revenue
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What is Product Quality? A Practical Definition
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PM Best Practices: Creating a culture of experimentation (even at a B2B company!)
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When the Game Changes: Pivot Like a Pro With Product Analytics
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PM Best Practices: Are you learning from every launch?
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November's New Features: You Asked; We Updated
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How Heap Looker Blocks Can Help You Build Interactive Reports and Dashboards
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July's New Features: More Ways to Win at Analytics
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How Heap used Appcues to launch our Appcues integration
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Fixing Your CRO Engine? Do What OppLoans Did.
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Q/A with Jeremy Bedford, Heap's General Manager, EMEA
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Purple gives comfort to those in need during global pandemic
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How We Used Behavior-Based Onboarding to Improve PLG Conversion
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How to Find and Optimize Your SaaS Product's Most Important User Retention Flows
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Building Better Code Review at Heap
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From Lagging to Leading Indicators: A Proactive Approach to Account Health Scoring
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How To Scale Your Data Practices: Startup Edition
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How Forge Uses Product Data to Drive Experimentation
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Why a Flexible Analytics Structure is Key
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Heap Illuminate: Introducing the Future of Insights
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How to Build a Data Democratization and Data Governance Strategy
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The Point of Product Analytics Is Revenue (And Don't You Forget It)
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Redesigning Heap Without a Feature Branch
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May's New Features: Faster Syncs, Fresher Data
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How I got my job as a Product Manager at Heap
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How Heap Measures Activation
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March's New Features: Playbooks for Winning Insights
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Building a Live Data Visualization in 4 Days Using Redis Pub/Sub
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Virtual First Is the Future of Work at Heap
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How Autocapture Actually Works
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Want to Double Your ROI? 3 Ways to Become More Insights-Driven
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Heap's business continuity strategy for COVID-19
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A Beginner's Guide to User Flows
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How to improve customer health with Heap's new Account Health Analysis feature
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ESURANCE $225K saved every month
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What is Product Analytics?
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Uncovering the ROI of Customer Behavior Analytics
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DonorsChoose.org
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How to Build Detailed Buyer Personas
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Heap + Shopify: What eCommerce Conversions Are Made of
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Echosec saves two sprints of maintenance work in a year
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Alternatives to Google Analytics & GA 360
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Why Capturing Everything Doesn't Mean Complicating Everything
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How to Uplevel Your Business to Be More Customer-Centric
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Three Truths About Product Analytics
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January's New Features: Analytics at Your (Self-) Service
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Why Activation Matters
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PM Best Practices: How to interview your users (and why it's important!)
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CareMessage helps underserved populations improve health outcomes during COVID-19
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Improving our Mobile Event Visualizers with Product Data
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Streamline Your Analytics Practice with Heap and Snowflake
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December's New Features: More Analysis, Less Paralysis
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Keep Calm and Track On: Why Heap's Script Won't Slow Down Your Site
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Retention or Acquisition: How Do You Know?
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The 4 Flavors of Untrustworthy Data
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4 Questions to Ask Yourself Before Choosing a Data Warehouse
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After-Action Report: Reflect, Revise, Repeat
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From Air Ball to Slam Dunk: Why Traditional Analytics Doesn't Build a Solid Foundation for Data Practices
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Partnering With Iterable to Deliver the Right Messages at the Right Time
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How we failed, then succeeded, at migrating to TypeScript
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Conductor aligns the company and increases user value
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The Essential Digital Analytics Summer Reading List
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PMs: Clarify the Problem, Not the Solution. Here's How.
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What is a "good" conversion rate for your eCommerce business?
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Heap + Marketo: The B2B Marketer's Dream Team
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How to Pick the Right Attribution Model for Your Business
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