Product Marketing Alliance

Product Marketing Alliance

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Product Marketing Alliance Product Marketing Alliance
Your product marketing team charter (or how to get everyone to stop telling PMM what to do)
Community
Your product marketing team charter (or how to get everyone to stop telling PMM what to do)
Nov 07, 2023
Article
Product Marketing Alliance Product Marketing Alliance
Product marketing at every stage of growth
Community
Product marketing at every stage of growth
Oct 27, 2023
Article
Product Marketing Alliance Product Marketing Alliance
2021's Top 100 Product Marketing Influencers
Community
2021's Top 100 Product Marketing Influencers
Dec 15, 2021
Report
Product Marketing Alliance Product Marketing Alliance
How to determine your ideal customer profile
Community
How to determine your ideal customer profile
Nov 22, 2022
Article
Product Marketing Alliance Product Marketing Alliance
The art of government product marketing: Tailoring your proposal to public sector needs
Community
The art of government product marketing: Tailoring your proposal to public sector needs
Jan 10, 2024
Article
Product Marketing Alliance Product Marketing Alliance
Product-led growth vs marketing-led growth: Which is a better fit for your organisation and why?
Community
Product-led growth vs marketing-led growth: Which is a better fit for your organisation and why?
Jun 06, 2023
Article
Product Marketing Alliance Product Marketing Alliance
Why it's crucial to nail your customer marketing strategy
Community
Why it's crucial to nail your customer marketing strategy
Mar 11, 2021
Article
Product Marketing Alliance Product Marketing Alliance
The State of Go-to-Market Report 2022 is here
Community
The State of Go-to-Market Report 2022 is here
Apr 06, 2022
Article
Product Marketing Alliance Product Marketing Alliance
Understanding your sales prospect: The complexity of the buyer's journey
Community
Understanding your sales prospect: The complexity of the buyer's journey
Jan 06, 2023
Article
Product Marketing Alliance Product Marketing Alliance
How to grow your PMM team for enterprise cross-selling
Community
How to grow your PMM team for enterprise cross-selling
Jun 24, 2022
Article

Latest Content

Product Marketing Alliance Product Marketing Alliance
Top 5 reasons why Messaging Certified should be on your product marketing to-do list
Community
Top 5 reasons why Messaging Certified should be on your product marketing to-do list
Mar 14, 2024
Article
Product Marketing Alliance Product Marketing Alliance
Building a product marketing org at a hyper-growth startup
Community
Building a product marketing org at a hyper-growth startup
Mar 14, 2024
Article
Product Marketing Alliance Product Marketing Alliance
12 essential product adoption metrics to track in 2024
Community
12 essential product adoption metrics to track in 2024
Mar 13, 2024
Article
Product Marketing Alliance Product Marketing Alliance
How to write human messaging: Practical tips for better copy
Community
How to write human messaging: Practical tips for better copy
Mar 08, 2024
Article
Product Marketing Alliance Product Marketing Alliance
Analyzing pricing strategies for in-app purchases, with Mark Assini
Community
Analyzing pricing strategies for in-app purchases, with Mark Assini
Mar 08, 2024
Podcast Episode
Product Marketing Alliance Product Marketing Alliance
5 things I wish I had known before my first year as a manager
Community
5 things I wish I had known before my first year as a manager
Mar 05, 2024
Article
Product Marketing Alliance Product Marketing Alliance
Hacking human nature: How applying behavioral science can make your product appear better value
Community
Hacking human nature: How applying behavioral science can make your product appear better value
Mar 01, 2024
Article
Product Marketing Alliance Product Marketing Alliance
From PMM to VP in 3.5 years with Grant Duncan, VP of Marketing at HST Pathways
Community
From PMM to VP in 3.5 years with Grant Duncan, VP of Marketing at HST Pathways
Mar 01, 2024
Podcast Episode
Product Marketing Alliance Product Marketing Alliance
Sales sells, but who's buying?
Community
Sales sells, but who's buying?
Feb 29, 2024
Article
Product Marketing Alliance Product Marketing Alliance
Top product marketing events of 2024 that you must attend
Community
Top product marketing events of 2024 that you must attend
Feb 29, 2024
Article

Articles

1249
Top 5 reasons why Messaging Certified should be on your product marketing to-do list
Community
Top 5 reasons why Messaging Certified should be on your product marketing to-do list
Building a product marketing org at a hyper-growth startup
Community
Building a product marketing org at a hyper-growth startup
12 essential product adoption metrics to track in 2024
Community
12 essential product adoption metrics to track in 2024
How to write human messaging: Practical tips for better copy
Community
How to write human messaging: Practical tips for better copy
5 things I wish I had known before my first year as a manager
Community
5 things I wish I had known before my first year as a manager
Hacking human nature: How applying behavioral science can make your product appear better value
Community
Hacking human nature: How applying behavioral science can make your product appear better value
Sales sells, but who's buying?
Community
Sales sells, but who's buying?
Top product marketing events of 2024 that you must attend
Community
Top product marketing events of 2024 that you must attend
How to build a rock-solid GTM plan
Community
How to build a rock-solid GTM plan
How product marketers can use live streaming to their advantage
Community
How product marketers can use live streaming to their advantage
"It's fulfilling to share experiences and insights while also receiving fresh perspectives and ideas in return"
Community
"It's fulfilling to share experiences and insights while also receiving fresh perspectives and ideas in return"
5 reasons why businesses should not ignore customer feedback
Community
5 reasons why businesses should not ignore customer feedback
Bringing a product-led growth mindset to your product marketing organization
Community
Bringing a product-led growth mindset to your product marketing organization
The intersection of design and product marketing: Where the magic happens
Community
The intersection of design and product marketing: Where the magic happens
"The best thing that's happened on my PMM journey" – PMM Scholar Program with Gbemileke Ojeniran
Community
"The best thing that's happened on my PMM journey" – PMM Scholar Program with Gbemileke Ojeniran
Value marketing: How to resonate with your customers' values
Community
Value marketing: How to resonate with your customers' values
Top product marketing predictions for 2024
Community
Top product marketing predictions for 2024
Top 10 product marketing consultants, 2024
Community
Top 10 product marketing consultants, 2024
Top 5 product marketing coaches, 2024
Community
Top 5 product marketing coaches, 2024
Unlocking the power of event promotion videos with Vocal Video: A guide for product marketers
Community
Unlocking the power of event promotion videos with Vocal Video: A guide for product marketers
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Case Studies

11
"Partnering with PMA almost doubled my podcast listenership. It's a no-brainer"
Community
"Partnering with PMA almost doubled my podcast listenership. It's a no-brainer"
"PMA's courses have changed my life and completely accelerated my professional career"
Community
"PMA's courses have changed my life and completely accelerated my professional career"
What you missed at the 2023 Chicago Product Marketing Summit
Community
What you missed at the 2023 Chicago Product Marketing Summit
How effective data visualizations can drive action
Community
How effective data visualizations can drive action
"Modern, friendly, and conducive to my schedule." - Mike Winslow, Plivo
Community
"Modern, friendly, and conducive to my schedule." - Mike Winslow, Plivo
Improve your product storytelling with our virtual workshop
Community
Improve your product storytelling with our virtual workshop
"The course empowered me to position myself as a knowledgeable product marketer." - Resolver, Inc.
Community
"The course empowered me to position myself as a knowledgeable product marketer." - Resolver, Inc.
"I loved everything about Product Marketing Core." - GaggleAMP
Community
"I loved everything about Product Marketing Core." - GaggleAMP
Why The Alliance uses Beamer: A case study
Community
Why The Alliance uses Beamer: A case study
"PMMC Teams was a way for us to learn together." - Keap
Community
"PMMC Teams was a way for us to learn together." - Keap
"PMMC helped us revisit core product marketing concepts." - OneSpan
Community
"PMMC helped us revisit core product marketing concepts." - OneSpan

eBooks

47
Top 100+ product marketing books: Your definitive guide
Community
Top 100+ product marketing books: Your definitive guide
The core pillars of sales enablement: Learning the fundamentals
Community
The core pillars of sales enablement: Learning the fundamentals
Navigating today's product marketing landscape
Community
Navigating today's product marketing landscape
Navigating today's product marketing landscape: Challenges, trends, and opportunities.
Community
Navigating today's product marketing landscape: Challenges, trends, and opportunities.
Surfing the crest of the product-led wave [eBook]
Community
Surfing the crest of the product-led wave [eBook]
Surfing the crest of the product-led wave [eBook]
Community
Surfing the crest of the product-led wave [eBook]
Customer Marketing Plan
Community
Customer Marketing Plan
Dotting the i's and crossing the t's: Refine the intricacies of your Go-to-Market strategy [eBook]
Community
Dotting the i's and crossing the t's: Refine the intricacies of your Go-to-Market strategy [eBook]
Dotting the i's and crossing the t's
Community
Dotting the i's and crossing the t's
Steps to mastery: First steps in mastering competitive intelligence
Community
Steps to mastery: First steps in mastering competitive intelligence
A long story short: Exploring the fundamentals of compelling product storytelling
Community
A long story short: Exploring the fundamentals of compelling product storytelling
Laying the Foundations: Advancing Your Product Marketing Skills [eBook]
Community
Laying the Foundations: Advancing Your Product Marketing Skills [eBook]
An intro to positioning [eBook]
Community
An intro to positioning [eBook]
An intro to positioning [eBook]
Community
An intro to positioning [eBook]
An intro to narrative design [eBook]
Community
An intro to narrative design [eBook]
An intro to narrative design [eBook]
Community
An intro to narrative design [eBook]
DocSend - Simple, intelligent, modern content sending
Community
DocSend - Simple, intelligent, modern content sending
Get the message: Your ticket to compelling product messaging
Community
Get the message: Your ticket to compelling product messaging
Get the message: Your ticket to compelling product messaging
Community
Get the message: Your ticket to compelling product messaging
DocSend - Simple, intelligent, modern content sending
Community
DocSend - Simple, intelligent, modern content sending
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Podcast Episodes

212
Analyzing pricing strategies for in-app purchases, with Mark Assini
Community
Analyzing pricing strategies for in-app purchases, with Mark Assini
From PMM to VP in 3.5 years with Grant Duncan, VP of Marketing at HST Pathways
Community
From PMM to VP in 3.5 years with Grant Duncan, VP of Marketing at HST Pathways
Quickbase's winning formula for data-driven product marketing
Community
Quickbase's winning formula for data-driven product marketing
How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM
Community
How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM
How Xbox leveraged a bold product launch to trounce the competition, with Harvey Lee
Community
How Xbox leveraged a bold product launch to trounce the competition, with Harvey Lee
From engineering to marketing: Priya Gill's journey to strategic PMM mastery
Community
From engineering to marketing: Priya Gill's journey to strategic PMM mastery
Maximizing impact: How to elevate sales enablement value with Justin Dorfman, Co-Founder & CEO at AssetMule
Community
Maximizing impact: How to elevate sales enablement value with Justin Dorfman, Co-Founder & CEO at AssetMule
Casual chats won't cut it: How to plan customer interviews
Community
Casual chats won't cut it: How to plan customer interviews
Lone wolf or pack mentality? The pros and cons of solo PMMing with Stuti Dutt and Kevin Chan
Community
Lone wolf or pack mentality? The pros and cons of solo PMMing with Stuti Dutt and Kevin Chan
Emotional intelligence in product development: Why design thinking is the key to success | Bryan Zmijewski, President and Owner of ZURB
Community
Emotional intelligence in product development: Why design thinking is the key to success | Bryan Zmijewski, President and Owner of ZURB
Conversational marketing for personalized experiences | Joshua Diner
Community
Conversational marketing for personalized experiences | Joshua Diner
The Dos and Don'ts of Competitive Enablement | Product Marketing Life
Community
The Dos and Don'ts of Competitive Enablement | Product Marketing Life
From aspiring F-18 pilot to high-flying PMM | Aubrey Chapnick, Senior Product Marketing Manager at Q4
Community
From aspiring F-18 pilot to high-flying PMM | Aubrey Chapnick, Senior Product Marketing Manager at Q4
The golden ticket to repeatable Go-to-Market processes | Devon O'Rourke, Fluvio
Community
The golden ticket to repeatable Go-to-Market processes | Devon O'Rourke, Fluvio
Unlocking the mind of a VP of Product Marketing | Harvey Lee, Product Marketing Alliance
Community
Unlocking the mind of a VP of Product Marketing | Harvey Lee, Product Marketing Alliance
Product marketing life at a fast-moving startup | Bhargav Brahmbhatt, Senior Product Marketing Manager at Harness
Community
Product marketing life at a fast-moving startup | Bhargav Brahmbhatt, Senior Product Marketing Manager at Harness
Changing perceptions: Why non-senior product marketers CAN lead with authority | Ana Serrano, Global Product Marketing Lead at Salesforce
Community
Changing perceptions: Why non-senior product marketers CAN lead with authority | Ana Serrano, Global Product Marketing Lead at Salesforce
The API framework you need to improve cross-functional relationships | Ken Oestreich
Community
The API framework you need to improve cross-functional relationships | Ken Oestreich
Inside the mind of a Top 100 Product Marketing Influencer | Holly Watson, Senior Product Marketing Manager at AWS (Amazon Web Services)
Community
Inside the mind of a Top 100 Product Marketing Influencer | Holly Watson, Senior Product Marketing Manager at AWS (Amazon Web Services)
The importance of a holistic approach to messaging | Esther Yoon, RingCentral
Community
The importance of a holistic approach to messaging | Esther Yoon, RingCentral
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Reports

45
What's the average salary for a US-based product marketing manager?
Community
What's the average salary for a US-based product marketing manager?
2023 Product Marketing Salary Survey: Results
Community
2023 Product Marketing Salary Survey: Results
State of Product Marketing Report 2023
Community
State of Product Marketing Report 2023
The State of Go-to-Market Report 2023 has arrived
Community
The State of Go-to-Market Report 2023 has arrived
State of Product Marketing Leadership 2023 Report
Community
State of Product Marketing Leadership 2023 Report
State of Market Research Report | Sponsored by Semrush
Community
State of Market Research Report | Sponsored by Semrush
PMA Pulse 2023
Community
PMA Pulse 2023
2022 Product Marketing Salary Survey | Results
Community
2022 Product Marketing Salary Survey | Results
Top 100 Product Marketing Influencers Report 2022
Community
Top 100 Product Marketing Influencers Report 2022
Competitive Intelligence Trends Report 2022
Community
Competitive Intelligence Trends Report 2022
Competitive Intelligence Trends Report 2022
Community
Competitive Intelligence Trends Report 2022
Sales Enablement Landscape Vol. 3 Report
Community
Sales Enablement Landscape Vol. 3 Report
Sales Enablement Landscape Vol. 3 Report
Community
Sales Enablement Landscape Vol. 3 Report
State of Product Marketing Report 2022
Community
State of Product Marketing Report 2022
State of Product Marketing Report 2022
Community
State of Product Marketing Report 2022
The State of Competitive Enablement report is here!
Community
The State of Competitive Enablement report is here!
State of Competitive Enablement report 2022
Community
State of Competitive Enablement report 2022
Revisiting the State of Product Marketing Report 2021
Community
Revisiting the State of Product Marketing Report 2021
The State of Go-to-Market Report 2022
Community
The State of Go-to-Market Report 2022
The State of Product Marketing Leadership Report 2022 has arrived
Community
The State of Product Marketing Leadership Report 2022 has arrived
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Toolkits

4

Videos

26
How to build your personal brand as a product marketer
Community
How to build your personal brand as a product marketer
Demonstrating value - are your features a royale with cheese? Or are we eating from the 99c menu?
Community
Demonstrating value - are your features a royale with cheese? Or are we eating from the 99c menu?
PMM Weekly live session | November 17, 2022
Community
PMM Weekly live session | November 17, 2022
PMMC Core: Live & Online taster session recording
Community
PMMC Core: Live & Online taster session recording
Product Marketing Certified: Core: A preview of the positioning
Community
Product Marketing Certified: Core: A preview of the positioning
Re-imagining customer listening
Community
Re-imagining customer listening
What's Leonardo Da Vinci's Mona Lisa without 16th century Europe
Community
What's Leonardo Da Vinci's Mona Lisa without 16th century Europe
Product launch best practices for go-to-market success
Community
Product launch best practices for go-to-market success
Being customer-obsessed at a product first organization
Community
Being customer-obsessed at a product first organization
Product Marketing Trailblazers speaker spotlight: Ryan Goldman
Community
Product Marketing Trailblazers speaker spotlight: Ryan Goldman
Product Marketing Summit speaker spotlight: Jana Frejova
Community
Product Marketing Summit speaker spotlight: Jana Frejova
Journey from local B2C to global B2B
Community
Journey from local B2C to global B2B
Developer Marketing Summit speaker spotlight: Dinesh Chandrasekhar
Community
Developer Marketing Summit speaker spotlight: Dinesh Chandrasekhar
Product marketing in the industry that started it all
Community
Product marketing in the industry that started it all
The art & science of storytelling
Community
The art & science of storytelling
Crush CX with Human-Centered Design
Community
Crush CX with Human-Centered Design
Jumpstart product marketing with these demand gen tactics
Community
Jumpstart product marketing with these demand gen tactics
Becoming a translator for the C-suite
Community
Becoming a translator for the C-suite
Using your product to accelerate growth: a product marketers guide to product-led growth
Community
Using your product to accelerate growth: a product marketers guide to product-led growth
What's in a name? Adding method to the madness
Community
What's in a name? Adding method to the madness
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Webinars

38
How to get PMM Hired | Webinar replay
Community
How to get PMM Hired | Webinar replay
Nothing "artificial" about it: How to use human intelligence to deliver true competitive advantage [webinar]
Community
Nothing "artificial" about it: How to use human intelligence to deliver true competitive advantage [webinar]
How to conduct market research in an economic downturn [webinar]
Community
How to conduct market research in an economic downturn [webinar]
Bringing the megaphone to the voice of the customer
Community
Bringing the megaphone to the voice of the customer
Win/loss analysis: fueling the product marketing engine [onDemand]
Community
Win/loss analysis: fueling the product marketing engine [onDemand]
The secret ingredients to a deal-winning battlecards
Community
The secret ingredients to a deal-winning battlecards
The secret ingredients to a deal-winning battlecard
Community
The secret ingredients to a deal-winning battlecard
How to supercharge enablement with CI to win more deals
Community
How to supercharge enablement with CI to win more deals
Scaling video collection and creation
Community
Scaling video collection and creation
State of Competitive Enablement
Community
State of Competitive Enablement
PMM Weekly Live Session | Online | June 23, 2022
Community
PMM Weekly Live Session | Online | June 23, 2022
The strategies you need to win in a product-first world
Community
The strategies you need to win in a product-first world
Building a new category narrative
Community
Building a new category narrative
Grow your company and career with full funnel PMM
Community
Grow your company and career with full funnel PMM
How Klue is building a new category narrative
Community
How Klue is building a new category narrative
The strategies you need to win in a product-first world [webinar]
Community
The strategies you need to win in a product-first world [webinar]
The PMM super strategy
Community
The PMM super strategy
Establishing a successful partnership between PMM & Customer Marketing
Community
Establishing a successful partnership between PMM & Customer Marketing
How to fix your sales content management in 2022
Community
How to fix your sales content management in 2022
Competing is a team sport [webinar]
Community
Competing is a team sport [webinar]
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Product Marketing Alliance is a community where everyone from senior product marketing managers to junior product marketing interns can network, learn and grow.

Product Marketing is one of the fastest-growing areas of expertise. As companies of all sizes look to find their place in crowded and ever-changing markets. It’s the best time to get into the field; the recruiting of product marketers has increased 3X in the last year alone. We have the tools to help you transition or sharpen your skills.

We founded PMA in March 2019 with the mission of uniting product marketers across the globe. And we did just that! We’re a collective of 40,000+ enthusiasts all with one shared goal: to drive demand, adoption and the overall success of our products.

Location
San Francisco, California
Website Website Twitter Twitter Instagram Instagram
1249
articles
11
case studies
47
ebooks
212
podcast episodes
45
reports
4
toolkits
26
videos
38
webinars