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Your product marketing team charter (or how to get everyone to stop telling PMM what to do)
Article
Product marketing at every stage of growth
Article
2021's Top 100 Product Marketing Influencers
Report
How to determine your ideal customer profile
Article
The art of government product marketing: Tailoring your proposal to public sector needs
Article
Product-led growth vs marketing-led growth: Which is a better fit for your organisation and why?
Article
Why it's crucial to nail your customer marketing strategy
Article
Understanding your sales prospect: The complexity of the buyer's journey
Article
The State of Go-to-Market Report 2022 is here
Article
The dream team: Product Manager and Product Marketing
Article

Latest Content

Top 5 reasons why Messaging Certified should be on your product marketing to-do list
Article
Building a product marketing org at a hyper-growth startup
Article
12 essential product adoption metrics to track in 2024
Article
Analyzing pricing strategies for in-app purchases, with Mark Assini
Podcast Episode
Hacking human nature: How applying behavioral science can make your product appear better value
Article
From PMM to VP in 3.5 years with Grant Duncan, VP of Marketing at HST Pathways
Podcast Episode
Sales sells, but who's buying?
Article
Top product marketing events of 2024 that you must attend
Article
How to build a rock-solid GTM plan
Article
How product marketers can use live streaming to their advantage
Article
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Product Marketing Alliance is a community where everyone from senior product marketing managers to junior product marketing interns can network, learn and grow.

Product Marketing is one of the fastest-growing areas of expertise. As companies of all sizes look to find their place in crowded and ever-changing markets. It’s the best time to get into the field; the recruiting of product marketers has increased 3X in the last year alone. We have the tools to help you transition or sharpen your skills.

We founded PMA in March 2019 with the mission of uniting product marketers across the globe. And we did just that! We’re a collective of 40,000+ enthusiasts all with one shared goal: to drive demand, adoption and the overall success of our products.

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