Animalz

AI Overviews Are Eating Your Search Traffic: Here's How to Adapt

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AI Overviews Are Eating Your Search Traffic: Here's How to Adapt

For The Love of Content (or, A Marketer's Musings on the Tug-of-War Between Meaning and Machinery)

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For The Love of Content (or, A Marketer's Musings on the Tug-of-War Between Meaning and Machinery)

Confessions of an AI Addict

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Confessions of an AI Addict

Write Smarter, Not Harder: How to Use AI Without Losing Your Soul

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Write Smarter, Not Harder: How to Use AI Without Losing Your Soul

AI Visibility Pyramid: How to Improve Your Presence in AI Search

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AI Visibility Pyramid: How to Improve Your Presence in AI Search

AI Content Works (But Only If You Do the Work)

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AI Content Works (But Only If You Do the Work)

Code Is Now Content: How We Built Our SEO Calculator With AI

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Code Is Now Content: How We Built Our SEO Calculator With AI

Get Organic Traffic Estimates With Our Free SEO Forecasting Tool

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Get Organic Traffic Estimates With Our Free SEO Forecasting Tool

Our AI Journey: Lessons from Failed Experiments and Where We Are Now

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Our AI Journey: Lessons from Failed Experiments and Where We Are Now

Blockbuster Blogs: How Breakthrough Ideas Are Born

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Blockbuster Blogs: How Breakthrough Ideas Are Born

Content Marketing Experiments That Worked for Us in 2024

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Content Marketing Experiments That Worked for Us in 2024

How to Use the Hook Model to Make Your Content Irresistible

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How to Use the Hook Model to Make Your Content Irresistible

Revive 2.0: The Content Refresh Tool for Instant Decay Analysis

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Revive 2.0: The Content Refresh Tool for Instant Decay Analysis

Milestone Marketing: An Overlooked Growth Engine in B2B SaaS

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Milestone Marketing: An Overlooked Growth Engine in B2B SaaS

The Content Attribution Survival Guide

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The Content Attribution Survival Guide

5 Content Leaders Share 7 AI Insights for Your Team

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5 Content Leaders Share 7 AI Insights for Your Team

Content Marketing Budgeting: What Should Your Content Cost? (With Pricing Examples)

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Content Marketing Budgeting: What Should Your Content Cost? (With Pricing Examples)

5 Signals You're Ready to Invest in a New Content Distribution Channel

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5 Signals You're Ready to Invest in a New Content Distribution Channel

Stay Strong: Never Let AI Fill Your Blank Page

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Stay Strong: Never Let AI Fill Your Blank Page

How a Printed Book Helped Unit21 Generate Millions in Pipeline

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How a Printed Book Helped Unit21 Generate Millions in Pipeline

Distribute Ideas, Not Content

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Distribute Ideas, Not Content

Your Blog Is Not a Publication (But It's Not Just a Library Either)

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Your Blog Is Not a Publication (But It's Not Just a Library Either)

Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI

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Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI

From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source

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From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source

Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

How SupportLogic AI-Proofed and 5X Its Organic Traffic in 12 Months

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How SupportLogic AI-Proofed and 5X Its Organic Traffic in 12 Months

Don't Build It, Yet: How Content Can Validate Your Next Product Idea

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Don't Build It, Yet: How Content Can Validate Your Next Product Idea

Autopilot Link-Building: How To Create Content That Attracts Links Organically

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Autopilot Link-Building: How To Create Content That Attracts Links Organically

From Numbers to Nuggets: How Sacra Transforms Data Into Research Worth Reading

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From Numbers to Nuggets: How Sacra Transforms Data Into Research Worth Reading

The EVE Framework of Content-Led Link-Building

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The EVE Framework of Content-Led Link-Building

AI-Generated Content: A Guide to the New Era of Content Marketing

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AI-Generated Content: A Guide to the New Era of Content Marketing

The Future of SEO in a Post-ChatGPT World

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The Future of SEO in a Post-ChatGPT World

The 6 Risks of AI Content

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The 6 Risks of AI Content

How Exer Health Used SEO to 8X Qualified Traffic and Take on the Blue Ocean Market

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How Exer Health Used SEO to 8X Qualified Traffic and Take on the Blue Ocean Market

The Quality Cliff: A Mental Model for CMOs

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The Quality Cliff: A Mental Model for CMOs

Write Like a Champion: 4 Performance Frameworks Stolen From Elite Athletes

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Write Like a Champion: 4 Performance Frameworks Stolen From Elite Athletes

How to Write a Case Study (That Actually Closes Deals)

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How to Write a Case Study (That Actually Closes Deals)

The Content Cyborg: How to Use AI Writing Tools in Content Marketing

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The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Content Strategy for Horizontal SaaS

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Content Strategy for Horizontal SaaS

How Parabol Reached 150K Monthly Visits With Content Journalism

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How Parabol Reached 150K Monthly Visits With Content Journalism

Recipes vs. Movies: When to Use Storytelling in Content Marketing

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Recipes vs. Movies: When to Use Storytelling in Content Marketing

How to Use Twitter for Thought Leadership

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How to Use Twitter for Thought Leadership

5 More Mental Models for Content Marketers

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5 More Mental Models for Content Marketers

The Pageview Paradox: How Great Results Cause Poor Performance

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The Pageview Paradox: How Great Results Cause Poor Performance

Steal This Strategy: How to Write Like Animalz

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Steal This Strategy: How to Write Like Animalz

6 Predictions About AI in Content Marketing

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6 Predictions About AI in Content Marketing

Beyond Inclusive Writing: 3 Lesser-Known Principles of Inclusive Content

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Beyond Inclusive Writing: 3 Lesser-Known Principles of Inclusive Content

The Winner Doesn't Take It All: 'Information Gain' and the New Future of SEO

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The Winner Doesn't Take It All: 'Information Gain' and the New Future of SEO

The Power of Second-Order Pain Points

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The Power of Second-Order Pain Points

Media Strategies Aren't as Crazy as They Seem

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Media Strategies Aren't as Crazy as They Seem

How SimpleLegal Grew Traffic 515% by Embracing the Quirks of Vertical SaaS

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How SimpleLegal Grew Traffic 515% by Embracing the Quirks of Vertical SaaS

Content Arbitrage: Shopping at the Thrift Shop of Ideas

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Content Arbitrage: Shopping at the Thrift Shop of Ideas

Dear Executives, Stop Writing Your Own Thought Leadership

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Dear Executives, Stop Writing Your Own Thought Leadership

From Docs to Blocks: 6 Note-Taking Tips to Overcome Writer's Block

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From Docs to Blocks: 6 Note-Taking Tips to Overcome Writer's Block

The Problem with "Writing is Thinking"

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The Problem with "Writing is Thinking"

The Content Value Curve

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The Content Value Curve

The Four Forces of Bad Content

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The Four Forces of Bad Content

The Search Singularity: How to Win in the Era of Infinite Content

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The Search Singularity: How to Win in the Era of Infinite Content

The Content Writing Guide: How to Write Blog Posts That Readers Care About

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The Content Writing Guide: How to Write Blog Posts That Readers Care About

Hook, Line, Sinker: How to Write an Introduction

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Hook, Line, Sinker: How to Write an Introduction

You're a Content Marketer, Not a Writer

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You're a Content Marketer, Not a Writer

Why 'Vertical Volatility' Is the Missing Link in Your Keyword Strategy

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Why 'Vertical Volatility' Is the Missing Link in Your Keyword Strategy

Persuasive Writing In Three Steps: Thesis, Antithesis, Synthesis

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Persuasive Writing In Three Steps: Thesis, Antithesis, Synthesis

The Hybrid Content Team

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The Hybrid Content Team

Persuade Like a Lawyer: How to Write to Convince a Jury of Readers

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Persuade Like a Lawyer: How to Write to Convince a Jury of Readers

The Animalz Method for Writing High-Quality Content

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The Animalz Method for Writing High-Quality Content

How to Write a Blog Post Outline

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How to Write a Blog Post Outline

Experiment, Systematize, Differentiate: The Content Strategy Maturity Model

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Experiment, Systematize, Differentiate: The Content Strategy Maturity Model

How to Interview Someone for an Article

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How to Interview Someone for an Article

How to Do a Content Audit (the Strategic Way)

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How to Do a Content Audit (the Strategic Way)

How to Get Competitors Speaking Your Language

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How to Get Competitors Speaking Your Language

How to Go Viral: A Content Marketer's Guide

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How to Go Viral: A Content Marketer's Guide

The 'Google Knows Best' Fallacy

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The 'Google Knows Best' Fallacy

Content Marketing Strategy: A Complete Guide for SaaS Companies

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Content Marketing Strategy: A Complete Guide for SaaS Companies

6 Lessons Learned from a Year of Content Strategy

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6 Lessons Learned from a Year of Content Strategy

Deep Cuts and Smash Hits: The Best of Animalz in 2020

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Deep Cuts and Smash Hits: The Best of Animalz in 2020

Content Refreshing: How to Win Traffic by Updating Old Content

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Content Refreshing: How to Win Traffic by Updating Old Content

4 Realistic Traffic Goals for Small(ish) Blogs

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4 Realistic Traffic Goals for Small(ish) Blogs

No, You Shouldn't Always Focus on the Bottom of the Funnel

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No, You Shouldn't Always Focus on the Bottom of the Funnel

6 Low Effort, High Impact Content Ideas

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6 Low Effort, High Impact Content Ideas

The Animalz Content Marketing Benchmark Report 2020

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The Animalz Content Marketing Benchmark Report 2020

Write for the Lurkers

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Write for the Lurkers

How to Fast-Track ROI From Your First Blog Post

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How to Fast-Track ROI From Your First Blog Post

The Idea Farm: How to Sow, Grow, and Harvest Great Blog Post Ideas

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The Idea Farm: How to Sow, Grow, and Harvest Great Blog Post Ideas

The Second Mover Advantage in Content Marketing

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The Second Mover Advantage in Content Marketing

Why Readers Can Smell Fakes a Mile Away

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Why Readers Can Smell Fakes a Mile Away

Yes, You Should Talk About Your Competitors

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Yes, You Should Talk About Your Competitors

You Need a Nemesis

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You Need a Nemesis

The Auteur Theory of Content Marketing: Why It Pays to Repeat Yourself

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The Auteur Theory of Content Marketing: Why It Pays to Repeat Yourself

GPT-3 is the Sparring Partner You Didn't Know You Needed

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GPT-3 is the Sparring Partner You Didn't Know You Needed

Niche Down to Scale Up: A Case Study in Ecommerce Content Marketing

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Niche Down to Scale Up: A Case Study in Ecommerce Content Marketing

Why Wirecutter Wins: Opinionated Content

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Why Wirecutter Wins: Opinionated Content

How to Succeed as a Content Team of One

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How to Succeed as a Content Team of One

Everybody Wants Thought Leadership Content. But How Do You Do It, Exactly?

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Everybody Wants Thought Leadership Content. But How Do You Do It, Exactly?

MECE: How to Think, Write & Persuade Like a McKinsey Consultant

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MECE: How to Think, Write & Persuade Like a McKinsey Consultant

High-Concept Content: the Hollywood Framework for Crafting Popular Content

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High-Concept Content: the Hollywood Framework for Crafting Popular Content

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