Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI
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Ty Magnin Ty Magnin
Tim Metz Tim Metz
Posted Feb 25, 2024 6 min read
Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI

"If you build it, they will come" is a classic startup mistake. It's the belief that customers will find your great product without a distribution strategy. Sometimes they do. Often, they don't. Content marketers fall for this same trap all the time. We pour ourselves into crafting a perfect piece, hit publish, and hope for... Read more »

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