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Hyper casual games: How lightweight apps became the heavyweights of mobile gaming
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Late start, strong finish: 3 in-store brands net big gains from updated mobile apps
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Mobile marketers and taxi drivers: More similar than you'd think
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Consumer preferences say: Your business needs an app
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Why in-game mobile advertising has become the most effective monetization strategy
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It's time to play - What marketers need to know about playable ads in 2021
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How to accelerate your marketing growth stack
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Attribution in iOS: From silos to a single source of truth
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ROI vs. ROAS: Spot the difference
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Bridging the discrepancy between high ATT opt-in volumes and low IDFA collection rates
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7 tactics to boost your app discovery
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3 AppsFlyer customers standing up to fraud
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The phantom (click) menace: A new fraud scenario
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Marketing and product analytics: Why use a flashlight when you can turn on the lights?
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Collect, organize, and standardize all cost reporting
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App UX: The fundamentals you need to know in 2021
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How Profitero's Hofstetter is helping legacy retailers master eCommerce
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Contextual targeting for mobile in the privacy age
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Install-level fraud detection with Bayesian networks
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NBCUniversal's Linda Yaccarino wants to shake up the ad experience in streaming war
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Setting up a web-to-app banner: Step-by-step
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Putting aces in places: Building a UA team for rapid growth
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AppsFlyer tools to boost productivity while WFH
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Everything you need to know about marketing testing
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Was post attribution fraud detection the right move?
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Why brands need a mobile measurement partner (MMP)
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Apple Search Ads: What's my true ROAS?
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All your raw data at your fingertips
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The dangers of blocking fraud in real-time
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SKAdNetwork postbacks: Good news for advertisers
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5 ways to increase your ATT opt-in rates
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Predictive marketing in the age of user privacy
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Mobile banner ads anatomy: Formats, copy & colors
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Making sense of Universal Links and App Links
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The age of return on experience (ROX)
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The ATT prompt: Why and when to show it
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App user acquisition in India: 2021 and beyond
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Multi-touch attribution: The ultimate guide
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Smart Banners: Customer journey missing piece
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ATT opt-in rates are much higher than anticipated
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The future of privacy-centric measurement
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The future of mobile attribution in the privacy age
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Fintech in Africa: App growth with social media
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Predictive marketing explained: Why it matters
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Machine learning: The future of digital marketing
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5 reasons web-to-app should be on your radar
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Apps entering China: Overcoming key challenges
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Incrementality testing 101: Marketers 2021 guide
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Mobile gaming genre affinity matrix
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iOS 14, winds of 2020 and the web comeback
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5 tips for measuring your mobile ROI
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Data study: What data is lost with SKAdNetwork?
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Mobile app analysis: 5 ways to analyze campaigns
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6 tips to running high impact ads on TikTok
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The data has spoken: Why Black Friday 2020 will be one for the record books
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5 advertisers' misconceptions about SKAdNetwork
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Was 2020 a game-changer for mobile gaming?
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App remarketing drives 50% more paying users
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Why a new game classification in the app stores is in order
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18 metrics eCommerce marketers should measure
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Why attribution and cost data are better together to achieve true ROI
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The untold story about zeroed IDFAs on iOS 14 devices
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Top 5 reasons why mobile attribution is a must in your marketing stack
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Who should own the conversion value in SKAdNetwork?
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The next generation of privacy-centric attribution explained
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Does user privacy have to come at the expense of an incredible user experience?
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Aggregated attribution innovation based on differential privacy
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Click flooding detection and the false-positive challenge
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Marketing attribution models: Which one is right for you?
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Going global: Insights on international growth for mobile apps
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The future of the app store economy, in a privacy-centric world
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Uncovering conversion path trends across web and mobile
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The Coronavirus impact on app installs and marketing budgets
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G2's spring 2020 report solidifies AppsFlyer position as the mobile attribution leader
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Merging game monetization and marketing teams for accelerated growth
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16 metrics Gaming app marketers should measure
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App marketing in times of uncertainty - the experts' take
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The what, why, and how of remarketing for Shopping apps
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Five mobile marketing must-dos to effectively navigate times of uncertainty
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2 common web-to-app use cases for People-Based Attribution
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Gaming apps to spend $48.5 billion on user acquisition by 2022
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Navigate your way to the best places to eat, drink, and party in Barcelona
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On persona graphs, privacy, and responsibility
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What taking a step back taught me about going 'all in'
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Audience segmentation for mobile marketers: A crash course
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Global app install ad spend to double by 2022 to hit $118 billion
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Pitfalls of modeling LTV and how to overcome them
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The latest fraud trends uncover fascinating results
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In data we trust: A look back at an explosive decade in app marketing
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CCPA ushers in a new era of data privacy
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Heads up: Erratic Universal Links behavior identified on iOS 13
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Why CPA campaigns don't protect you from fraud
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App promotion in APAC - everything you need to know
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How many in-app events generate the best performance?
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How hyper-casual apps are changing the way games monetize
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Fraud tales from the mobile crypt
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