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Navigating Misinformation and AI in 2025: Essential Resources for Advertisers - Basis Technologies
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Navigating Misinformation and AI in 2025: Essential Resources for Advertisers - Basis Technologies
Tackling Advertising in the Misinformation Age | Noor Naseer's Presentation at SXSW 2025 - Basis Technologies
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Tackling Advertising in the Misinformation Age | Noor Naseer's Presentation at SXSW 2025 - Basis Technologies
2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending - Basis Technologies
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2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending - Basis Technologies
Innovations in Search and Social Advertising - Basis Technologies
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Innovations in Search and Social Advertising - Basis Technologies
Winning the Battle for Audience Attention - Basis Technologies
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Winning the Battle for Audience Attention - Basis Technologies
Executive Summary: The Trump Administration's Impact on Digital Advertising - Basis Technologies
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Executive Summary: The Trump Administration's Impact on Digital Advertising - Basis Technologies
How the Trump Administration Will Impact the Digital Advertising Industry - Basis Technologies
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How the Trump Administration Will Impact the Digital Advertising Industry - Basis Technologies
Cookieless Advertising for Education Marketers
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Cookieless Advertising for Education Marketers
How Short-Form Video is Changing Advertising
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How Short-Form Video is Changing Advertising
How the CMO Role is Evolving: From Marketing Pillar to Organizational Lynchpin
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How the CMO Role is Evolving: From Marketing Pillar to Organizational Lynchpin
Cookieless Advertising for Restaurant & Dining Marketers - Basis Technologies
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Cookieless Advertising for Restaurant & Dining Marketers - Basis Technologies
Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers
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Meta Ends Fact-Checking on Facebook and Instagram: What it Means for Advertisers
Why Curating Diverse-Owned Media is Good Business for Agencies-And How to Get It Right
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Why Curating Diverse-Owned Media is Good Business for Agencies-And How to Get It Right
Cookieless Advertising for Financial Services Marketers
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Cookieless Advertising for Financial Services Marketers
Cookieless Advertising for Retail and E-commerce Marketers
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Cookieless Advertising for Retail and E-commerce Marketers
Cookieless Advertising for Cannabis Marketers
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Cookieless Advertising for Cannabis Marketers
Our Readers' Favorite Articles From 2024
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Our Readers' Favorite Articles From 2024
Everything We Published on AI This Year
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Everything We Published on AI This Year
Expert Roundtable: The Trends That Will Shape Advertising in 2025
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Expert Roundtable: The Trends That Will Shape Advertising in 2025
2025 Advertising Trends: What Agencies Need to Know
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2025 Advertising Trends: What Agencies Need to Know
Executive Summary | Reality Check: The 2025 Advertising Trends Report
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Executive Summary | Reality Check: The 2025 Advertising Trends Report
2024 in Review: 7 Essential Resources for Agency Leaders
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2024 in Review: 7 Essential Resources for Agency Leaders
Key Considerations for a Future-Ready Agency Tech Stack
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Key Considerations for a Future-Ready Agency Tech Stack
Navigating the Fragmented Social Media Landscape
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Navigating the Fragmented Social Media Landscape
Putting AI to Work: Top Takeaways from Advertising Week New York 2024
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Putting AI to Work: Top Takeaways from Advertising Week New York 2024
6 Considerations for Cannabis Advertising
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6 Considerations for Cannabis Advertising
3 Considerations for Retail Marketers Headed into 2025
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3 Considerations for Retail Marketers Headed into 2025
What Advertising Leaders Need to Know About the Future of TV and Digital Video
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What Advertising Leaders Need to Know About the Future of TV and Digital Video
How Marketing Organizations are Investing in AI
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How Marketing Organizations are Investing in AI
How Media Agencies Can Help Their Clients Get Ahead of Signal Loss
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How Media Agencies Can Help Their Clients Get Ahead of Signal Loss
How New Regulations Are Reshaping Social Media Advertising
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How New Regulations Are Reshaping Social Media Advertising
How Advertisers Can Protect Against Fraud and Brand Safety Threats on Connected TV
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How Advertisers Can Protect Against Fraud and Brand Safety Threats on Connected TV
What Today's Buzzwords Reveal About the State of the Advertising Industry
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What Today's Buzzwords Reveal About the State of the Advertising Industry
Generation Alpha: Online Habits and Media Preferences by the Numbers
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Generation Alpha: Online Habits and Media Preferences by the Numbers
How Media Agencies are Using AI to Drive Revenue
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How Media Agencies are Using AI to Drive Revenue
How Advertisers Can Engage Younger Generations in a Rapidly Evolving Digital World
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How Advertisers Can Engage Younger Generations in a Rapidly Evolving Digital World
The Pressing Need for Authentic Inclusive Marketing
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The Pressing Need for Authentic Inclusive Marketing
Strategies for Retaining Top Marketing Talent Amidst Increasing Demands
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Strategies for Retaining Top Marketing Talent Amidst Increasing Demands
The Future of Social and Environmental Advocacy in Advertising
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The Future of Social and Environmental Advocacy in Advertising
Three Ways Agency Leaders Can Build Trust with Their Clients
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Three Ways Agency Leaders Can Build Trust with Their Clients
The APRA: What Advertisers Need to Know
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The APRA: What Advertisers Need to Know
Harnessing the True Value of Brand
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Harnessing the True Value of Brand
The Secret to Building a Successful Marketing Team
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The Secret to Building a Successful Marketing Team
Everything We Know About Generative AI Regulation in 2024
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Everything We Know About Generative AI Regulation in 2024
Inefficiency in Advertising: Hidden Costs and Solutions
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Inefficiency in Advertising: Hidden Costs and Solutions
How Political Advertising Will Impact the Media Landscape in 2024
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How Political Advertising Will Impact the Media Landscape in 2024
Google Hits Pause, Delays Third-Party Cookie Deprecation Yet Again
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Google Hits Pause, Delays Third-Party Cookie Deprecation Yet Again
How Advertising Leaders Can Engage and Retain Gen Z Talent
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How Advertising Leaders Can Engage and Retain Gen Z Talent
Possible 2024: The AI Revolution in Marketing Has Officially Begun
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Possible 2024: The AI Revolution in Marketing Has Officially Begun
Key Takeaways for Digital Advertisers From the IAB's Public Policy & Legal Summit
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Key Takeaways for Digital Advertisers From the IAB's Public Policy & Legal Summit
How Advertisers Can Harness AI While Navigating its Risks
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How Advertisers Can Harness AI While Navigating its Risks
What's Old is New Again in Digital Advertising
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What's Old is New Again in Digital Advertising
How Financial Services Advertisers Can Unlock Consumer Banking Growth
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How Financial Services Advertisers Can Unlock Consumer Banking Growth
Why Contextual Targeting in Digital Advertising Is Here to Stay
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Why Contextual Targeting in Digital Advertising Is Here to Stay
3 Marketing Insights from SXSW 2024
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3 Marketing Insights from SXSW 2024
Navigating Hype Cycles in Advertising | Noor Naseer's Presentation at SXSW 2024
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Navigating Hype Cycles in Advertising | Noor Naseer's Presentation at SXSW 2024
Lois Castillo on What Leaders Get Wrong About Diversity, Equity, and Inclusion (DEI) - Basis Technologies
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Lois Castillo on What Leaders Get Wrong About Diversity, Equity, and Inclusion (DEI) - Basis Technologies
How AI is Transforming Social Media Advertising
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How AI is Transforming Social Media Advertising
Rethinking Measurement and Attribution in a Cookieless World
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Rethinking Measurement and Attribution in a Cookieless World
Meta Is Stifling Political Content On Instagram And Threads. What Does It Mean For Advertisers?
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Meta Is Stifling Political Content On Instagram And Threads. What Does It Mean For Advertisers?
Advertising's Biggest Day: A Look Back at Super Bowl LVIII
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Advertising's Biggest Day: A Look Back at Super Bowl LVIII
How Advertisers are Adapting (or Not Adapting) to Signal Loss
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How Advertisers are Adapting (or Not Adapting) to Signal Loss
Digital Audio Advertising in 2024
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Digital Audio Advertising in 2024
Convergent TV Advertising in 2024
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Convergent TV Advertising in 2024
Everything You Need to Know About Collecting and Storing First-Party Data for Cookieless Targeting and Attribution
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Everything You Need to Know About Collecting and Storing First-Party Data for Cookieless Targeting and Attribution
How Financial Services Advertisers Can Unlock Consumer Banking Growth
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How Financial Services Advertisers Can Unlock Consumer Banking Growth
Cookieless Advertising for B2B Marketers
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Cookieless Advertising for B2B Marketers
Everything You Need to Know About Advertising on Reddit
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Everything You Need to Know About Advertising on Reddit
Cookieless Advertising for Travel and Tourism Marketers
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Cookieless Advertising for Travel and Tourism Marketers
Cookieless Advertising for Healthcare and Pharmaceutical Marketers
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Cookieless Advertising for Healthcare and Pharmaceutical Marketers
2024 Programmatic Advertising Trends
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2024 Programmatic Advertising Trends
Cookieless Advertising for CPG Marketers
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Cookieless Advertising for CPG Marketers
Understanding 5 Key Pharmaceutical Consumer Personas
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Understanding 5 Key Pharmaceutical Consumer Personas
New Year's Resolutions For Marketers and Advertisers in 2024
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New Year's Resolutions For Marketers and Advertisers in 2024
Innovations in Search and Social Advertising: December 2023/January 2024
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Innovations in Search and Social Advertising: December 2023/January 2024
2024 Trends for CPG Marketers
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2024 Trends for CPG Marketers
6 Questions About Made-For-Advertising Websites
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6 Questions About Made-For-Advertising Websites
2024 Trends for Healthcare and Pharmaceutical Marketers
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2024 Trends for Healthcare and Pharmaceutical Marketers
Our Favorite Blog Posts from 2023
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Our Favorite Blog Posts from 2023
2024 Trends for Restaurant & Dining Marketers
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2024 Trends for Restaurant & Dining Marketers
Your Favorite Blog Posts From 2023
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Your Favorite Blog Posts From 2023
2024 Trends for Automotive Marketers
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2024 Trends for Automotive Marketers
2024 Trends for Travel and Tourism Marketers
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2024 Trends for Travel and Tourism Marketers
2024 Trends for Financial Services Marketers
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2024 Trends for Financial Services Marketers
2024 Trends for Retail & E-commerce Marketers
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2024 Trends for Retail & E-commerce Marketers
The Ultimate Guide to Political Advertising in 2024
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The Ultimate Guide to Political Advertising in 2024
Innovations in Search and Social [October 2023]
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Innovations in Search and Social [October 2023]
The Future of Advertising Agencies: How Leaders Can Learn and Evolve
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The Future of Advertising Agencies: How Leaders Can Learn and Evolve
The Impact of the CFPB Ruling on Financial Services Advertisers
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The Impact of the CFPB Ruling on Financial Services Advertisers
Scout: Increased Transparency in Streaming Metrics, Meta's New Gen AI Tools, and More
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Scout: Increased Transparency in Streaming Metrics, Meta's New Gen AI Tools, and More
How to Harness the Power of Podcast Advertising
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How to Harness the Power of Podcast Advertising
Digital Advertising is Under the Spotlight. How Will the Industry React?
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Digital Advertising is Under the Spotlight. How Will the Industry React?
What Oktoberfest Can Teach Advertisers About Crafting a Standout Digital Campaign
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What Oktoberfest Can Teach Advertisers About Crafting a Standout Digital Campaign
Scout: Google's First US Antitrust Case Kicks Off, Meta Considers a New Revenue Stream, and More - Basis Technologies
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Scout: Google's First US Antitrust Case Kicks Off, Meta Considers a New Revenue Stream, and More - Basis Technologies
Advertising on Snapchat: What Marketers Need to Know
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Advertising on Snapchat: What Marketers Need to Know
Scout: The Future of TikTok, AI Data Privacy Solutions, and More
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Scout: The Future of TikTok, AI Data Privacy Solutions, and More