Google Hits Pause, Delays Third-Party Cookie Deprecation Yet Again
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Ben Larrison Ben Larrison
Posted Apr 24, 2024 3 min read
Google Hits Pause, Delays Third-Party Cookie Deprecation Yet Again

After months and months of promises, pinky promises, and stone-faced utterances of "No, we really really mean it this time!", Google has officially announced what in recent weeks appeared increasingly inevitable: Third-party cookie deprecation in Chrome will be delayed. Again. This time, to an as-yet unannounced time beyond Q4 2024.

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