Crayon

5 Ways to Build a Stronger Product Marketing + Sales Relationship

Article

5 Ways to Build a Stronger Product Marketing + Sales Relationship

Build a World-Class Competitive Enablement Program: A CXO's Guide

Article

Build a World-Class Competitive Enablement Program: A CXO's Guide

Crayon Announces Sparks, the First AI-Analysis Tool that Transforms Data Overload into Actionable Enablement

Article

Crayon Announces Sparks, the First AI-Analysis Tool that Transforms Data Overload into Actionable Enablement

The 5 Flaws of Old-School Compete Programs (and How to Fix Them)

Article

The 5 Flaws of Old-School Compete Programs (and How to Fix Them)

Webinar Recap: Elevate Your Competitive Enablement Strategy

Article

Webinar Recap: Elevate Your Competitive Enablement Strategy

Customer Corner: How Cognism's Compete Program Influenced $6 Million in Revenue

Article

Customer Corner: How Cognism's Compete Program Influenced $6 Million in Revenue

The State of Competitive Intelligence in 2024: AI Meets CI

Article

The State of Competitive Intelligence in 2024: AI Meets CI

Introducing Crayon Answers: AI-Powered Insights and Content Creation at Your Fingertips

Article

Introducing Crayon Answers: AI-Powered Insights and Content Creation at Your Fingertips

Introducing Executive Summary: Prove the ROI of Your CI Program

Article

Introducing Executive Summary: Prove the ROI of Your CI Program

Customer Corner: How HiBob Surpassed User Engagement Goals in Crayon BEFORE LAUNCH

Article

Customer Corner: How HiBob Surpassed User Engagement Goals in Crayon BEFORE LAUNCH

Customer Corner: How ConnectWise Increased Global Battlecard Adoption by Centralizing CI

Article

Customer Corner: How ConnectWise Increased Global Battlecard Adoption by Centralizing CI

Introducing Seller Engagement: A New Way to Analyze Battlecard Usage and Win Rates

Article

Introducing Seller Engagement: A New Way to Analyze Battlecard Usage and Win Rates

Customer Corner: How Later Created a Must-Read Competitive Newsletter with a Little Help from the Kardashians

Article

Customer Corner: How Later Created a Must-Read Competitive Newsletter with a Little Help from the Kardashians

How Product Marketing Can Better Align with Sales: Advice from Bob Boyle, a Seller Who Accidentally Became a PMM

Article

How Product Marketing Can Better Align with Sales: Advice from Bob Boyle, a Seller Who Accidentally Became a PMM

Why Competitive Analysis Matters in a Product Launch Plan

Article

Why Competitive Analysis Matters in a Product Launch Plan

Industry Benchmarks: Median Number of Competitors Tracked + Battlecards Created

Article

Industry Benchmarks: Median Number of Competitors Tracked + Battlecards Created

How to Run a Competitive Intelligence Platform as a Team of One

Article

How to Run a Competitive Intelligence Platform as a Team of One

New Data: 7 Industries Where AI Dominates the Conversation

Article

New Data: 7 Industries Where AI Dominates the Conversation

3 Ways CI Leaders Can Use AI Chatbots to Their Advantage

Article

3 Ways CI Leaders Can Use AI Chatbots to Their Advantage

How to Use Champions to Improve Adoption of Competitive Intelligence

Article

How to Use Champions to Improve Adoption of Competitive Intelligence

The Simple Habit That Makes It Easier to Predict Your Competitors' Product Releases

Article

The Simple Habit That Makes It Easier to Predict Your Competitors' Product Releases

New Data: Your Competitors Are Talking About AI 5x More Than They Did In 2022

Article

New Data: Your Competitors Are Talking About AI 5x More Than They Did In 2022

Indirect Competitors 101: What They Are + How to Keep an Eye On Them

Article

Indirect Competitors 101: What They Are + How to Keep an Eye On Them

Battlecard Views per Competitive Deal: A New Measure of Seller Confidence

Article

Battlecard Views per Competitive Deal: A New Measure of Seller Confidence

11 Examples of Companies Hinting at Product Announcements with Content Marketing

Article

11 Examples of Companies Hinting at Product Announcements with Content Marketing

Compete Program Maturity Model: How to Advance From Level 2 to Level 4

Article

Compete Program Maturity Model: How to Advance From Level 2 to Level 4

Compete Program Maturity Model: How to Advance From Level 0 to Level 2

Article

Compete Program Maturity Model: How to Advance From Level 0 to Level 2

Compete Program Maturity Model: How to Advance From Level 4 to Level 5

Article

Compete Program Maturity Model: How to Advance From Level 4 to Level 5

Struggling to Prioritize Your Competitors? Use the Competitor Coefficient.

Article

Struggling to Prioritize Your Competitors? Use the Competitor Coefficient.

Customer Corner: How AB Tasty Used Market and Competitive Intelligence to Improve Employee Onboarding

Article

Customer Corner: How AB Tasty Used Market and Competitive Intelligence to Improve Employee Onboarding

Compete Program Maturity Model: How to Advance From Level 5 to Level 6

Article

Compete Program Maturity Model: How to Advance From Level 5 to Level 6

3 Tips From Our Battlecard Webinar with Sam Niro

Article

3 Tips From Our Battlecard Webinar with Sam Niro

Complete Your Compete Program

Article

Complete Your Compete Program

Crayon and Clozd Announce a New Integration that Gives Customers the Insights They Need to Win More Deals

Article

Crayon and Clozd Announce a New Integration that Gives Customers the Insights They Need to Win More Deals

Introducing Compete Hub: Automated, Real-Time Announcements and Community for Your Sales Team

Article

Introducing Compete Hub: Automated, Real-Time Announcements and Community for Your Sales Team

Some Competitors Don't Deserve Your Time: Why Gong and Crayon Are Better Together

Article

Some Competitors Don't Deserve Your Time: Why Gong and Crayon Are Better Together

Start Small and Don't Surprise People: Tips From Our Win/Loss Webinar with Scott Frost

Article

Start Small and Don't Surprise People: Tips From Our Win/Loss Webinar with Scott Frost

How Crayon Onboarding Empowered MiQ to Achieve 70% Battlecard Adoption

Article

How Crayon Onboarding Empowered MiQ to Achieve 70% Battlecard Adoption

2 Tips + 2 Takeaways From Our Win/Loss Webinar with Nick Siddoway and Brad Rosen

Article

2 Tips + 2 Takeaways From Our Win/Loss Webinar with Nick Siddoway and Brad Rosen

Value + Variety: How CI Leaders Can Capture Mindshare and Drive Adoption

Article

Value + Variety: How CI Leaders Can Capture Mindshare and Drive Adoption

Guest Post: We Need Win/Loss Insights Even More During an Economic Downturn

Article

Guest Post: We Need Win/Loss Insights Even More During an Economic Downturn

3 Takeaways From Our Win/Loss Webinar With Egencia's Jayde Phillips

Article

3 Takeaways From Our Win/Loss Webinar With Egencia's Jayde Phillips

The Future is Here: Testing out ChatGPT with Win/Loss Analysis

Article

The Future is Here: Testing out ChatGPT with Win/Loss Analysis

How Salsify and Dropbox Reap the Benefits of Crayon + Slack

Article

How Salsify and Dropbox Reap the Benefits of Crayon + Slack

The CI Leaders at Akamai and Deltek Want You to Do These 3 Things

Article

The CI Leaders at Akamai and Deltek Want You to Do These 3 Things

Crayon AI: Capture & Summarize Critical Competitive Insights In Minutes

Article

Crayon AI: Capture & Summarize Critical Competitive Insights In Minutes

Improve Battlecard Adoption by Creating an Awards Ceremony for Your Sales Team

Article

Improve Battlecard Adoption by Creating an Awards Ceremony for Your Sales Team

How SafeGuard Cyber Increased Win Rates with Battlecard Adoption

Article

How SafeGuard Cyber Increased Win Rates with Battlecard Adoption

How Alteryx Increased Battlecard Adoption 40% in Just 60 Days

Article

How Alteryx Increased Battlecard Adoption 40% in Just 60 Days

How SafeGuard Cyber Increased Win Rates with Battlecard Adoption

Article

How SafeGuard Cyber Increased Win Rates with Battlecard Adoption

Understanding Competitive vs Competitor Intelligence

Article

Understanding Competitive vs Competitor Intelligence

Hey, Product Marketer: Your Battlecards Shouldn't Be Perfect

Article

Hey, Product Marketer: Your Battlecards Shouldn't Be Perfect

The Worst Thing a Seller Can Do In a Competitive Situation (+ More Takeaways From Our Latest Webinar)

Article

The Worst Thing a Seller Can Do In a Competitive Situation (+ More Takeaways From Our Latest Webinar)

Find Your Perfect Competitive Intelligence Partner:Crayon Launches CI Partner Directory

Article

Find Your Perfect Competitive Intelligence Partner:Crayon Launches CI Partner Directory

NEW DATA: The Secret to Earning Your CI Stakeholders' Trust

Article

NEW DATA: The Secret to Earning Your CI Stakeholders' Trust

Introducing Draft Control: The Secret to Building Better CI Deliverables

Article

Introducing Draft Control: The Secret to Building Better CI Deliverables

How B2B Companies Use Competitive Intelligence to Improve Retention

Article

How B2B Companies Use Competitive Intelligence to Improve Retention

The State of Competitive Intelligence In 2023

Article

The State of Competitive Intelligence In 2023

It Takes a Village: How to Elevate Your CI Program Through Multi-Threading

Article

It Takes a Village: How to Elevate Your CI Program Through Multi-Threading

The 4 Types of Role-Based Battlecards You Need to Build

Article

The 4 Types of Role-Based Battlecards You Need to Build

5 Tips to Help You Capture Field Intelligence

Article

5 Tips to Help You Capture Field Intelligence

Crayon and Primary Intelligence Develop a Market First Integration: Sellers Now Automatically Have the Win-Loss Insights they Need to More Close Deals

Article

Crayon and Primary Intelligence Develop a Market First Integration: Sellers Now Automatically Have the Win-Loss Insights they Need to More Close Deals

3 Strategies CSMs Need to Keep Customers From Switching to Competitors

Article

3 Strategies CSMs Need to Keep Customers From Switching to Competitors

Your Competitor's Next Big Move Is Coming. Get Ready with the Accelerator Course.

Article

Your Competitor's Next Big Move Is Coming. Get Ready with the Accelerator Course.

Crayon Introduces Competitive Performance Insights

Article

Crayon Introduces Competitive Performance Insights

Never Get Blindsided by a Competitor Again. Crayon Introduces CI Without Limits.

Article

Never Get Blindsided by a Competitor Again. Crayon Introduces CI Without Limits.

10 Best Practices for a Successful Win/Loss Program

Article

10 Best Practices for a Successful Win/Loss Program

NEW DATA: The Industries with the Most Mature Competitive Programs

Article

NEW DATA: The Industries with the Most Mature Competitive Programs

Analysis of Competing Hypotheses: An Overview + Example

Article

Analysis of Competing Hypotheses: An Overview + Example

5 Tips for Building Your Competitive Intelligence Dream Team from CI Leaders at Dropbox and Stripe

Article

5 Tips for Building Your Competitive Intelligence Dream Team from CI Leaders at Dropbox and Stripe

Podcast Episode: Building a Competitive Intelligence Program That's Collaborative and Connected to What Your Users Really Need

Article

Podcast Episode: Building a Competitive Intelligence Program That's Collaborative and Connected to What Your Users Really Need

Building A Top-Tier Market Intelligence Strategy

Article

Building A Top-Tier Market Intelligence Strategy

Crayon Customer Corner: How Splash Used Crayon to Implement a Culture of Competitive Intelligence

Article

Crayon Customer Corner: How Splash Used Crayon to Implement a Culture of Competitive Intelligence

The Competitive Program Grader: A Free Tool for Anyone Who Wants to Master Competitive Intelligence

Article

The Competitive Program Grader: A Free Tool for Anyone Who Wants to Master Competitive Intelligence

Everything You Need to Know About Competitive Analysis (Template Included!)

Article

Everything You Need to Know About Competitive Analysis (Template Included!)

You're Not a Factory, Gift Cards Suck, and Other Takeaways from Our Latest CI Live Event

Article

You're Not a Factory, Gift Cards Suck, and Other Takeaways from Our Latest CI Live Event

Scaling Your Competitive Intelligence Team? Start Here

Article

Scaling Your Competitive Intelligence Team? Start Here

Competitor Tracking 101: Identifying the Competition and Your Biggest Questions Answered

Article

Competitor Tracking 101: Identifying the Competition and Your Biggest Questions Answered

How do you Conduct a Competitive Audit?

Article

How do you Conduct a Competitive Audit?

Podcast Episode: Taking a Tiered Approach to Your Competitive Landscape

Article

Podcast Episode: Taking a Tiered Approach to Your Competitive Landscape

Your Seat at the Table Awaits: Introducing the Architect Course

Article

Your Seat at the Table Awaits: Introducing the Architect Course

Slack + Crayon: Unlock Intel, Delight Your Peers, & Win More Deals

Article

Slack + Crayon: Unlock Intel, Delight Your Peers, & Win More Deals

How to Write a Better Battlecard: Follow the ABCs

Article

How to Write a Better Battlecard: Follow the ABCs

I Used Google Alerts to Collect Intel for a Month. Here Are 5 Things I Missed.

Article

I Used Google Alerts to Collect Intel for a Month. Here Are 5 Things I Missed.

The Key to Handling Competitive Objections and Landmines: "Why?"

Article

The Key to Handling Competitive Objections and Landmines: "Why?"

How to Win More Competitive Deals (and Lose With Dignity)

Article

How to Win More Competitive Deals (and Lose With Dignity)

Product Marketing Spotlight Series: Farhan Manjiyani

Article

Product Marketing Spotlight Series: Farhan Manjiyani

The Surprising Power of the Weak Signal: Go Deep on Competitive Intel

Article

The Surprising Power of the Weak Signal: Go Deep on Competitive Intel

Competitive Intelligence Planning: 15 Questions for Your Annual Plan

Article

Competitive Intelligence Planning: 15 Questions for Your Annual Plan

Use Competitive Intelligence to Transform the Employee Experience

Article

Use Competitive Intelligence to Transform the Employee Experience

How to Gain Valuable Insight From Your Competitor's Website

Article

How to Gain Valuable Insight From Your Competitor's Website

Five Tips To Help Your Sales Reps Win Competitive Deals

Article

Five Tips To Help Your Sales Reps Win Competitive Deals

How to Do Competitor Monitoring in 10 Minutes a Day

Article

How to Do Competitor Monitoring in 10 Minutes a Day

Product Marketing Spotlight Series: Jeffrey Vocell

Article

Product Marketing Spotlight Series: Jeffrey Vocell

The Art and Science of Using Competitive Intelligence to Win Sales

Article

The Art and Science of Using Competitive Intelligence to Win Sales

Article

6 Brand Message Examples That'll Spark Your Creativity

Load more