In today's business landscape, hyper-competition is the norm. A staggering 94% of companies report that their markets have become more competitive over the past year, a trend that has compounded over the last decade. For the average enterprise, 66% of sales opportunities are now competitive, with many companies facing competition in nearly 100% of their deals. But here's the catch: these competitive deals are also your best opportunities, as they close at five times the rate of non-competitive deals.