Developer Marketing Alliance

Developer Marketing Alliance

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Creating effective email marketing and social media strategies
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Creating effective email marketing and social media strategies
From data to strategy: Building and scaling your developer program
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From data to strategy: Building and scaling your developer program
How to build an effective, repeatable go-to-market process
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How to build an effective, repeatable go-to-market process
Managing a large product portfolio with limited team members
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Managing a large product portfolio with limited team members
Developer engagement in the age of AI
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Developer engagement in the age of AI
How to sell to engineering leaders: Speak their language, win their trust
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How to sell to engineering leaders: Speak their language, win their trust
The ultimate guide to effective developer events
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The ultimate guide to effective developer events
Developer marketing is DevRel: How to build a culture where everyone is a community advocate
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Developer marketing is DevRel: How to build a culture where everyone is a community advocate
How to present confidently (even when you're not!)
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How to present confidently (even when you're not!)
What community management tasks can AI help you with?
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What community management tasks can AI help you with?
Open source to PLG: A winning strategy for developer tool companies
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Open source to PLG: A winning strategy for developer tool companies
Your guide to hackathons: What they are and top tips for success
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Your guide to hackathons: What they are and top tips for success
How to craft effective social media ads with video
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How to craft effective social media ads with video
Empowering developers to build collaborative experiences
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Empowering developers to build collaborative experiences
How to raise the price of your product
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How to raise the price of your product
Marketing Labs workshops
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Marketing Labs workshops
Get your free copy of the AI in Community Management Playbook
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Get your free copy of the AI in Community Management Playbook
Mastering technical competitive analysis and strategic positioning
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Mastering technical competitive analysis and strategic positioning
How to conduct a 5C analysis
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How to conduct a 5C analysis
Make 10 (hu)men feel like 100: Developer marketing lessons from Rogue One
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Make 10 (hu)men feel like 100: Developer marketing lessons from Rogue One
Using personalization tactics in your product marketing strategy
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Using personalization tactics in your product marketing strategy
What are product requirements?
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What are product requirements?
The role of product marketers in achieving product-market fit
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The role of product marketers in achieving product-market fit
How to use ChatGPT-4o in marketing
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How to use ChatGPT-4o in marketing
Ariana Faustini | What's been your experience with our Ambassador program?
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Ariana Faustini | What's been your experience with our Ambassador program?
Embracing diversity: The key to community success
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Embracing diversity: The key to community success
7 steps to building brand authority in developer marketing
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7 steps to building brand authority in developer marketing
Want to market developer productivity tools? Check this guide first
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Want to market developer productivity tools? Check this guide first
How to create awesome product tours your customers will love
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How to create awesome product tours your customers will love
Tips for building a developer marketing function from the ground up
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Tips for building a developer marketing function from the ground up
Top 7 strategies to boost developer engagement
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Top 7 strategies to boost developer engagement
Experiential marketing for developers: Delivering events that delight developer attendees
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Experiential marketing for developers: Delivering events that delight developer attendees
Three key cognitive biases in developer marketing and how to overcome them
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Three key cognitive biases in developer marketing and how to overcome them
What is the SaaS magic number and how do you calculate it?
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What is the SaaS magic number and how do you calculate it?
DevRel done right: How to avoid common mistakes and become a developer darling
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DevRel done right: How to avoid common mistakes and become a developer darling
The complete guide to customer acquisition
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The complete guide to customer acquisition
Customer lifetime value: How to calculate and increase it
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Customer lifetime value: How to calculate and increase it
In dialogue with your developer customer base: The evolution of the developer marketing tech stack and its impact on the business
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In dialogue with your developer customer base: The evolution of the developer marketing tech stack and its impact on the business
Up and to the right: The surprising science driving developer program growth
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Up and to the right: The surprising science driving developer program growth
What is content marketing for developers? The ultimate guide for dev marketers
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What is content marketing for developers? The ultimate guide for dev marketers
What is product messaging?
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What is product messaging?
Targeting developer personas
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Targeting developer personas
5 more new unique strategies to encourage developers to contribute to your product
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5 more new unique strategies to encourage developers to contribute to your product
Mapping developer marketing to revenue goals
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Mapping developer marketing to revenue goals
Transforming developer engagement through effective segmentation strategies
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Transforming developer engagement through effective segmentation strategies
Why do developers complain about marketing (and what actually works)?
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Why do developers complain about marketing (and what actually works)?
Competitive differentiation: How to stand out from the competition
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Competitive differentiation: How to stand out from the competition
Total addressable market (TAM): Why it's important, and how to calculate it
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Total addressable market (TAM): Why it's important, and how to calculate it
7 sales enablement materials to attract developers
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7 sales enablement materials to attract developers
8 reasons to attend a developer marketing event
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8 reasons to attend a developer marketing event
13 product adoption metrics you should be tracking
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13 product adoption metrics you should be tracking
Creating meaningful and sustainable relationships with developers
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Creating meaningful and sustainable relationships with developers
The developer's quest for context and how LLMs can help
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The developer's quest for context and how LLMs can help
68% of developer marketers use AI in their jobs
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68% of developer marketers use AI in their jobs
How to lead a successful messaging workshop for developer products
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How to lead a successful messaging workshop for developer products
Building a positive developer environment and community
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Building a positive developer environment and community
How to build developer-centric advertising campaigns
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How to build developer-centric advertising campaigns
What are SaaS integration platforms and why are they important?
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What are SaaS integration platforms and why are they important?
DMAnow - exclusive developer marketing live streams
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DMAnow - exclusive developer marketing live streams
Three key habits that will help your DevRel success in 2024
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Three key habits that will help your DevRel success in 2024
What is developer experience (DevEx)?
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What is developer experience (DevEx)?
Mastering developer relations: Metrics, KPIs, and collaboration with product teams
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Mastering developer relations: Metrics, KPIs, and collaboration with product teams
How to build a high-impact voice of the customer strategy
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How to build a high-impact voice of the customer strategy
Top 2024 technology trends you need to be ready for
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Top 2024 technology trends you need to be ready for
Mondays, am I right?
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Mondays, am I right?
The anatomy of a great SaaS marketing team
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The anatomy of a great SaaS marketing team
Cultivating community through developer customer champions
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Cultivating community through developer customer champions
What is the impact of your developer community? Key insights from our industry research
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What is the impact of your developer community? Key insights from our industry research
Winning DevRel interviews
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Winning DevRel interviews
Three core competencies for a thriving developer marketing and developer relations operation
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Three core competencies for a thriving developer marketing and developer relations operation
How people, not platforms, define "community"
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How people, not platforms, define "community"
Top 10 customer retention software choices for effective, sustainable growth
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Top 10 customer retention software choices for effective, sustainable growth
5 strategies to encourage developers to contribute to your product
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5 strategies to encourage developers to contribute to your product
Embracing your own team's working style to make great content
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Embracing your own team's working style to make great content
Drafting impact-driven DevRel strategy
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Drafting impact-driven DevRel strategy
How to develop strategic positioning and messaging
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How to develop strategic positioning and messaging
Connecting with developers and engineering buyers: Commit to long-term relationships
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Connecting with developers and engineering buyers: Commit to long-term relationships
Why your business should offer a SaaS free trial
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Why your business should offer a SaaS free trial
Developer insights: Reverse engineering your go-to-market
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Developer insights: Reverse engineering your go-to-market
How AI can enhance user onboarding and engagement strategy
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How AI can enhance user onboarding and engagement strategy
Developer marketing should go beyond traditional product-led growth methods
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Developer marketing should go beyond traditional product-led growth methods
How to create effective email marketing and social media strategies
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How to create effective email marketing and social media strategies
11 resource management tools every developer marketer should know
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11 resource management tools every developer marketer should know
How to become a CMO
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How to become a CMO
Developers don't want to talk to you: 5 must-haves that will make or break your conversion
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Developers don't want to talk to you: 5 must-haves that will make or break your conversion
4 ways DevRels impact business success
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4 ways DevRels impact business success
DevRel is a strategy, not a role
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DevRel is a strategy, not a role
10 interactive demo software to elevate your product demonstrations
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10 interactive demo software to elevate your product demonstrations
The generative AI application landscape in 2024
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The generative AI application landscape in 2024
Visualizing success: How effective data visualizations can drive action
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Visualizing success: How effective data visualizations can drive action
The community on your doorstep: The importance of internal evangelism
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The community on your doorstep: The importance of internal evangelism
9 product adoption and onboarding tools for amazing product experiences
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9 product adoption and onboarding tools for amazing product experiences
5 strategies for building a developer community
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5 strategies for building a developer community
Victor Estival | What's been your experience with our Slack community?
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Victor Estival | What's been your experience with our Slack community?
Why developers should be your marketing MVPs
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Why developers should be your marketing MVPs
How to create a great developer onboarding process
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How to create a great developer onboarding process