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Associated with
Grace Gupta
Posted Apr 24, 2024
•
14 min read
Customer lifetime value: How to calculate and increase it
In this article, we'll show you how to shift focus to the big-picture relationship with customers rather than the individual sales. You'll learn how to calculate the revenue you can expect over the entire lifespan of your average customer – with an insightful metric called customer lifetime value (CLV).
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