Developer Marketing Alliance

Developer Marketing Alliance

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Developer Marketing Alliance Developer Marketing Alliance
Developers don't want to talk to you: 5 must-haves that will make or break your conversion
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Developers don't want to talk to you: 5 must-haves that will make or break your conversion
Oct 06, 2023
Article
Developer Marketing Alliance Developer Marketing Alliance
Total addressable market (TAM): Why it's important, and how to calculate it
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Total addressable market (TAM): Why it's important, and how to calculate it
Mar 15, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
Crafting a developer-centric content strategy: Blueprints for success
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Crafting a developer-centric content strategy: Blueprints for success
Aug 24, 2023
Article
Developer Marketing Alliance Developer Marketing Alliance
Katie Miller | What's been your experience with our Slack community?
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Katie Miller | What's been your experience with our Slack community?
Sep 01, 2023
Article
Developer Marketing Alliance Developer Marketing Alliance
The complete guide to customer acquisition
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The complete guide to customer acquisition
Apr 05, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
68% of developer marketers use AI in their jobs
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68% of developer marketers use AI in their jobs
Feb 08, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
The role of developer communities in career advancement: Tips and success story
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The role of developer communities in career advancement: Tips and success story
Aug 31, 2023
Article
Developer Marketing Alliance Developer Marketing Alliance
Building a positive developer environment and community
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Building a positive developer environment and community
Feb 14, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
State of Developer Marketing 2022 Report
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State of Developer Marketing 2022 Report
Nov 01, 2022
Article
Developer Marketing Alliance Developer Marketing Alliance
Developer insights: Reverse engineering your go-to-market
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Developer insights: Reverse engineering your go-to-market
Nov 03, 2023
Article

Latest Content

Developer Marketing Alliance Developer Marketing Alliance
Ariana Faustini | What's been your experience with our Ambassador program?
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Ariana Faustini | What's been your experience with our Ambassador program?
Jun 25, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
The role of product marketers in achieving product-market fit
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The role of product marketers in achieving product-market fit
Jun 19, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
Embracing diversity: The key to community success
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Embracing diversity: The key to community success
Jun 14, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
What are product requirements?
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What are product requirements?
Jun 11, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
How to use ChatGPT-4o in marketing
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How to use ChatGPT-4o in marketing
Jun 04, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
7 steps to building brand authority in developer marketing
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7 steps to building brand authority in developer marketing
Jun 01, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
How to create awesome product tours your customers will love
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How to create awesome product tours your customers will love
May 31, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
Katie Miller | What's been your experience with our Ambassador program?
Community
Katie Miller | What's been your experience with our Ambassador program?
May 29, 2024
Case Study
Developer Marketing Alliance Developer Marketing Alliance
Three key cognitive biases in developer marketing and how to overcome them
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Three key cognitive biases in developer marketing and how to overcome them
May 20, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
Experiential marketing for developers: Delivering events that delight developer attendees
Community
Experiential marketing for developers: Delivering events that delight developer attendees
May 17, 2024
Article

Articles

258
Ariana Faustini | What's been your experience with our Ambassador program?
Community
Ariana Faustini | What's been your experience with our Ambassador program?
The role of product marketers in achieving product-market fit
Community
The role of product marketers in achieving product-market fit
Embracing diversity: The key to community success
Community
Embracing diversity: The key to community success
What are product requirements?
Community
What are product requirements?
How to use ChatGPT-4o in marketing
Community
How to use ChatGPT-4o in marketing
7 steps to building brand authority in developer marketing
Community
7 steps to building brand authority in developer marketing
How to create awesome product tours your customers will love
Community
How to create awesome product tours your customers will love
Three key cognitive biases in developer marketing and how to overcome them
Community
Three key cognitive biases in developer marketing and how to overcome them
Experiential marketing for developers: Delivering events that delight developer attendees
Community
Experiential marketing for developers: Delivering events that delight developer attendees
What is the SaaS magic number and how do you calculate it?
Community
What is the SaaS magic number and how do you calculate it?
Top 7 strategies to boost developer engagement
Community
Top 7 strategies to boost developer engagement
Tips for building a developer marketing function from the ground up
Community
Tips for building a developer marketing function from the ground up
Want to market developer productivity tools? Check this guide first
Community
Want to market developer productivity tools? Check this guide first
DevRel done right: How to avoid common mistakes and become a developer darling
Community
DevRel done right: How to avoid common mistakes and become a developer darling
Customer lifetime value: How to calculate and increase it
Community
Customer lifetime value: How to calculate and increase it
In dialogue with your developer customer base: The evolution of the developer marketing tech stack and its impact on the business
Community
In dialogue with your developer customer base: The evolution of the developer marketing tech stack and its impact on the business
Targeting developer personas
Community
Targeting developer personas
What is content marketing for developers? The ultimate guide for dev marketers
Community
What is content marketing for developers? The ultimate guide for dev marketers
Up and to the right: The surprising science driving developer program growth
Community
Up and to the right: The surprising science driving developer program growth
The complete guide to customer acquisition
Community
The complete guide to customer acquisition
Explore all Arrow right

Case Studies

11
Katie Miller | What's been your experience with our Ambassador program?
Community
Katie Miller | What's been your experience with our Ambassador program?
Success story: How did Discord market to developers?
Community
Success story: How did Discord market to developers?
"There was a lot of great people at the conference and the workshop!" Lisa Sidlow, Sr. Enterprise Partnerships Director, TLDR.tech
Community
"There was a lot of great people at the conference and the workshop!" Lisa Sidlow, Sr. Enterprise Partnerships Director, TLDR.tech
"I get to see people face-to-face, which is fantastic," Pj Metz, Developer Community Manager at ProjectDiscovery
Community
"I get to see people face-to-face, which is fantastic," Pj Metz, Developer Community Manager at ProjectDiscovery
"It's so enriching to come to these events," Christie Kristensen, VP of Global DevRel at Mastercard
Community
"It's so enriching to come to these events," Christie Kristensen, VP of Global DevRel at Mastercard
Success stories: How ChatGPT was marketed at developers (PDF)
Community
Success stories: How ChatGPT was marketed at developers (PDF)
Developer Marketing Slack Channel | Case Study
Community
Developer Marketing Slack Channel | Case Study
"There were several a-ha moments!", Stacey Kruczek, Senior Global Marketing Leader (Developer Relations), Zebra Technologies
Community
"There were several a-ha moments!", Stacey Kruczek, Senior Global Marketing Leader (Developer Relations), Zebra Technologies
"The word that I kept using over and over was 'excited'", Katie Miller, Director of Developer Marketing at Slack
Community
"The word that I kept using over and over was 'excited'", Katie Miller, Director of Developer Marketing at Slack
What is storytelling in marketing?
Community
What is storytelling in marketing?
"I was really impressed with the caliber of the speakers", Mike Stowe, Director of Developer Marketing at RingCentral
Community
"I was really impressed with the caliber of the speakers", Mike Stowe, Director of Developer Marketing at RingCentral

eBooks

3

Podcast Episodes

3

Reports

1

Toolkits

2

Webinars

1

The only dedicated and community resource specific to developer marketing. All the resources you need, all the expert insights you want.

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258
articles
11
case studies
3
ebooks
3
podcast episodes
1
report
2
toolkits
1
webinar