What is storytelling in marketing?

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What is storytelling in marketing?

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Tim Soulo

Scott Hanford

Courtney Chuang

Lawrence Chapman

Kevin Simler

Paul Zak

Micheál Heffernan

Posted Oct 17, 2022 • 32 min read

What is storytelling in marketing?

Developer Marketing Alliance

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While many orgs use stories based on fact, others combine fiction and improvisation to drive home the key components of their brand's core message.

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