What is storytelling in marketing?
Associated with
Tim Soulo Tim Soulo
Scott Hanford Scott Hanford
Courtney Chuang Courtney Chuang
Kevin Simler Kevin Simler
Paul Zak Paul Zak
Micheál Heffernan Micheál Heffernan
Posted Oct 17, 2022 32 min read
What is storytelling in marketing?

While many orgs use stories based on fact, others combine fiction and improvisation to drive home the key components of their brand's core message.