Lawrence Chapman

Lawrence Chapman

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Product-Led Alliance Product-Led Alliance
How to create a value proposition
Community
How to create a value proposition
Jun 11, 2024
Article
Product Marketing Alliance Product Marketing Alliance
Why it's crucial to nail your customer marketing strategy
Community
Why it's crucial to nail your customer marketing strategy
Mar 11, 2021
Article
Product Marketing Alliance Product Marketing Alliance
Get CI certified and build a world-class competitive intelligence program
Community
Get CI certified and build a world-class competitive intelligence program
Nov 11, 2022
Article
Product Marketing Alliance Product Marketing Alliance
The State of Go-to-Market Report 2022 is here
Community
The State of Go-to-Market Report 2022 is here
Apr 06, 2022
Article
Product Marketing Alliance Product Marketing Alliance
Product marketing life at a fast-moving startup | Bhargav Brahmbhatt, Senior Product Marketing Manager at Harness
Community
Product marketing life at a fast-moving startup | Bhargav Brahmbhatt, Senior Product Marketing Manager at Harness
Apr 28, 2023
Podcast Episode
Product Marketing Alliance Product Marketing Alliance
The role of analyst relations in product marketing | Jana Frejov, Product Marketing Lead at Spendesk
Community
The role of analyst relations in product marketing | Jana Frejov, Product Marketing Lead at Spendesk
Apr 01, 2022
Podcast Episode
Product Marketing Alliance Product Marketing Alliance
The secrets of compelling messaging and effective product positioning
Community
The secrets of compelling messaging and effective product positioning
Mar 03, 2022
Article
Product Marketing Alliance Product Marketing Alliance
Differentiating developer product marketing from traditional product marketing, LinkedIn
Community
Differentiating developer product marketing from traditional product marketing, LinkedIn
Nov 29, 2021
Podcast Episode
Product Marketing Alliance Product Marketing Alliance
How to build a go-to-market strategy
Community
How to build a go-to-market strategy
Sep 17, 2021
Article
Product Marketing Alliance Product Marketing Alliance
Product marketing questions week #95
Community
Product marketing questions week #95
May 24, 2021
Article

Latest Content

Developer Marketing Alliance Developer Marketing Alliance
How to raise the price of your product
Community
How to raise the price of your product
Aug 21, 2024
Article
Developer Marketing Alliance Developer Marketing Alliance
How to conduct a 5C analysis
Community
How to conduct a 5C analysis
Jul 18, 2024
Article
Product-Led Alliance Product-Led Alliance
How to create a value proposition
Community
How to create a value proposition
Jun 11, 2024
Article
Product Marketing Alliance Product Marketing Alliance
Top 100+ product marketing books: Your definitive guide
Community
Top 100+ product marketing books: Your definitive guide
Oct 06, 2023
eBook
Product Marketing Alliance Product Marketing Alliance
The State of Go-to-Market Report 2023 has arrived
Community
The State of Go-to-Market Report 2023 has arrived
Jul 06, 2023
Report
Product Marketing Alliance Product Marketing Alliance
From aspiring F-18 pilot to high-flying PMM | Aubrey Chapnick, Senior Product Marketing Manager at Q4
Community
From aspiring F-18 pilot to high-flying PMM | Aubrey Chapnick, Senior Product Marketing Manager at Q4
Jun 09, 2023
Podcast Episode
Product Marketing Alliance Product Marketing Alliance
Inside the world of product marketing: A glimpse into the day of a Group Product Marketing Manager
Community
Inside the world of product marketing: A glimpse into the day of a Group Product Marketing Manager
Jun 08, 2023
Article
Product Marketing Alliance Product Marketing Alliance
Master the vital elements of product marketing
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Master the vital elements of product marketing
Jun 07, 2023
Article
Product Marketing Alliance Product Marketing Alliance
Dotting the i's and crossing the t's
Community
Dotting the i's and crossing the t's
Jun 02, 2023
eBook
Product Marketing Alliance Product Marketing Alliance
"I wish every business function had a course like the Product Marketing: Core."
Community
"I wish every business function had a course like the Product Marketing: Core."
Jun 02, 2023
Article

Articles

282
How to raise the price of your product
Community
Article
How to raise the price of your product
How to conduct a 5C analysis
Community
Article
How to conduct a 5C analysis
How to create a value proposition
Community
Article
How to create a value proposition
Inside the world of product marketing: A glimpse into the day of a Group Product Marketing Manager
Community
Article
Inside the world of product marketing: A glimpse into the day of a Group Product Marketing Manager
Master the vital elements of product marketing
Community
Article
Master the vital elements of product marketing
"I wish every business function had a course like the Product Marketing: Core."
Community
Article
"I wish every business function had a course like the Product Marketing: Core."
Learner of the month, April 2023 | Kripa Sitaraman, VMware
Community
Article
Learner of the month, April 2023 | Kripa Sitaraman, VMware
How customer marketers contribute to product marketing | Zoey Morck, Customer Marketing Manager at Logz.io
Community
Article
How customer marketers contribute to product marketing | Zoey Morck, Customer Marketing Manager at Logz.io
5 effective strategies for competitive monitoring
Community
Article
5 effective strategies for competitive monitoring
What a product bundling strategy is, how it can improve your product, and boost your sales
Community
Article
What a product bundling strategy is, how it can improve your product, and boost your sales
How presentations can set your organization apart | Chris Lynch, CMO at Mindtickle
Community
Article
How presentations can set your organization apart | Chris Lynch, CMO at Mindtickle
Enrol in Sales Enablement Certified and strengthen your sales enablement strategy
Community
Article
Enrol in Sales Enablement Certified and strengthen your sales enablement strategy
2022's Top 100 Product Marketing Influencers
Community
Article
2022's Top 100 Product Marketing Influencers
Refine your communication, demonstrate your value, and collaborate seamlessly with Cross-Functional Collaboration Certified.
Community
Article
Refine your communication, demonstrate your value, and collaborate seamlessly with Cross-Functional Collaboration Certified.
Master the art of positioning for a successful marketing strategy.
Community
Article
Master the art of positioning for a successful marketing strategy.
The role of product marketing in the FIFA World Cup Qatar 2022
Community
Article
The role of product marketing in the FIFA World Cup Qatar 2022
Get CI certified and build a world-class competitive intelligence program
Community
Article
Get CI certified and build a world-class competitive intelligence program
Get CI certified and build a world-class competitive intelligence program
Community
Article
Get CI certified and build a world-class competitive intelligence program
Master the art of positioning with our 3-hour workshop
Community
Article
Master the art of positioning with our 3-hour workshop
Nominate your top product marketing influencer for 2022
Community
Article
Nominate your top product marketing influencer for 2022
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Case Studies

5

eBooks

4

Podcast Episodes

75
From aspiring F-18 pilot to high-flying PMM | Aubrey Chapnick, Senior Product Marketing Manager at Q4
Community
Podcast Episode
From aspiring F-18 pilot to high-flying PMM | Aubrey Chapnick, Senior Product Marketing Manager at Q4
The golden ticket to repeatable Go-to-Market processes | Devon O'Rourke, Fluvio
Community
Podcast Episode
The golden ticket to repeatable Go-to-Market processes | Devon O'Rourke, Fluvio
Unlocking the mind of a VP of Product Marketing | Harvey Lee, Product Marketing Alliance
Community
Podcast Episode
Unlocking the mind of a VP of Product Marketing | Harvey Lee, Product Marketing Alliance
Product marketing life at a fast-moving startup | Bhargav Brahmbhatt, Senior Product Marketing Manager at Harness
Community
Podcast Episode
Product marketing life at a fast-moving startup | Bhargav Brahmbhatt, Senior Product Marketing Manager at Harness
Changing perceptions: Why non-senior product marketers CAN lead with authority | Ana Serrano, Global Product Marketing Lead at Salesforce
Community
Podcast Episode
Changing perceptions: Why non-senior product marketers CAN lead with authority | Ana Serrano, Global Product Marketing Lead at Salesforce
Inside the mind of a Top 100 Product Marketing Influencer | Holly Watson, Senior Product Marketing Manager at AWS (Amazon Web Services)
Community
Podcast Episode
Inside the mind of a Top 100 Product Marketing Influencer | Holly Watson, Senior Product Marketing Manager at AWS (Amazon Web Services)
Building and scaling product marketing teams | Selin Tyler, Senior Director & Head of Product Marketing at Dolby Laboratories
Community
Podcast Episode
Building and scaling product marketing teams | Selin Tyler, Senior Director & Head of Product Marketing at Dolby Laboratories
Exploring the mind of a product marketing leader | Sudha Ranganathan, Director of Product Marketing at LinkedIn
Community
Podcast Episode
Exploring the mind of a product marketing leader | Sudha Ranganathan, Director of Product Marketing at LinkedIn
‎Storyselling: Product storytelling in B2B fintech: a taste of what to expect | Elliott Rayner, CMO at Arion on Apple Podcasts
Community
Podcast Episode
‎Storyselling: Product storytelling in B2B fintech: a taste of what to expect | Elliott Rayner, CMO at Arion on Apple Podcasts
Explore the world of fintech storytelling, with season two of the Storyselling podcast
Community
Podcast Episode
Explore the world of fintech storytelling, with season two of the Storyselling podcast
The secret sauce of product launch strategy | Madison Leonard, Head of PLG Product Marketing at Vanta
Community
Podcast Episode
The secret sauce of product launch strategy | Madison Leonard, Head of PLG Product Marketing at Vanta
Three Ways Marketers Can Measure the Impact of Sales Content
Podcast Episode
Three Ways Marketers Can Measure the Impact of Sales Content
How to Effectively Land your Product Launch in your Field
Podcast Episode
How to Effectively Land your Product Launch in your Field
How competitive intelligence can influence a content marketing strategy
Community
Podcast Episode
How competitive intelligence can influence a content marketing strategy
Introducing our brand-new podcast: 'SCALE: Building, Positioning, and Scaling Tech Products in Africa'
Community
Podcast Episode
Introducing our brand-new podcast: 'SCALE: Building, Positioning, and Scaling Tech Products in Africa'
How to prioritize your competitors
Community
Podcast Episode
How to prioritize your competitors
Driving conversions and improving your onboarding funnel
Community
Podcast Episode
Driving conversions and improving your onboarding funnel
From consultant to Global Head of Product Marketing | Jameelah Calhoun, Eventbrite
Community
Podcast Episode
From consultant to Global Head of Product Marketing | Jameelah Calhoun, Eventbrite
Introducing 'Leading the Way: The Sales Enablement Podcast'
Community
Podcast Episode
Introducing 'Leading the Way: The Sales Enablement Podcast'
An insight into life as a product marketing consultant
Community
Podcast Episode
An insight into life as a product marketing consultant
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Reports

7

Videos

1

My name's Lawrence Chapman, I'm a Senior Copywriter at Product Marketing Alliance.

I've accumulated over a decade of experience working as a Copywriter, during which time I've honed my skills in the sports industry, travel industry, and also ran a successful agency.

In my current role at Product Marketing Alliance, I write a variety of content, including blog articles, scripts, social media copy, reports, and sales copy. I also host Product Marketing Insider, an industry-specific podcast.

LinkedIn LinkedIn
282
articles
5
case studies
4
ebooks
75
podcast episodes
7
reports
1
video