Success stories: How ChatGPT was marketed at developers (PDF)
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Teresa Garanhel Teresa Garanhel
Posted Jun 30, 2023 12 min read
Success stories: How ChatGPT was marketed at developers (PDF)

This case study talks about everything OpenAI did right, including the overall ChatGPT marketing, the specific marketing tactics used by the company, and key takeaways you can apply in your own campaigns.