Forrester

Yes, Pickleball Is Growing Fast, And Brands Want In

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Yes, Pickleball Is Growing Fast, And Brands Want In

How To Reduce Tech Debt In Your CRM Operations

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How To Reduce Tech Debt In Your CRM Operations

Need A New B2B Marketing Agency? Ditch The Pitch, And Do This Instead ...

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Need A New B2B Marketing Agency? Ditch The Pitch, And Do This Instead ...

Ditch The Pitch: $12.5 Billion Per Year Is Spent On A Dysfunctional Agency Review Process

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Ditch The Pitch: $12.5 Billion Per Year Is Spent On A Dysfunctional Agency Review Process

Fitness Wearables Alone Will Not Solve The US Healthcare Crisis: Amazon Winds Down Halo

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Fitness Wearables Alone Will Not Solve The US Healthcare Crisis: Amazon Winds Down Halo

Digital Sales Rooms: Hype Or Reality?

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Digital Sales Rooms: Hype Or Reality?

Marketers, If B2B Content Is Your Thing, We Got You! Forrester B2B Summit Agenda Highlights

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Marketers, If B2B Content Is Your Thing, We Got You! Forrester B2B Summit Agenda Highlights

Recommended Recommenders

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Recommended Recommenders

Why The Digital Identity Market Needs A Big Shake-Up To Meet Its Potential

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Why The Digital Identity Market Needs A Big Shake-Up To Meet Its Potential

Insights From The 2023 RSA Conference: Generative AI, Quantum, And Innovation Sandbox

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Insights From The 2023 RSA Conference: Generative AI, Quantum, And Innovation Sandbox

The Right Way To Set CX Metrics Goals

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The Right Way To Set CX Metrics Goals

Harnessing CISO Collective Power

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Harnessing CISO Collective Power

We Want To Speak With You! Join Our Upcoming Research On Remote Patient Monitoring

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We Want To Speak With You! Join Our Upcoming Research On Remote Patient Monitoring

CEOs And CMOs Are Misaligned On Customer Needs

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CEOs And CMOs Are Misaligned On Customer Needs

COVID-19 Global Health Emergency Has Ended. These Three Consumer Behaviors Aren't Changing.

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COVID-19 Global Health Emergency Has Ended. These Three Consumer Behaviors Aren't Changing.

Wonder Twin Powers, Activate! Cyber Risk Ratings And Third-Party Risk Platforms Are More Powerful Together

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Wonder Twin Powers, Activate! Cyber Risk Ratings And Third-Party Risk Platforms Are More Powerful Together

The Tale Of The Chief Digital Officer Is Still Being Written

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The Tale Of The Chief Digital Officer Is Still Being Written

Seriously, Stop Putting Consumer Data Into ChatGPT

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Seriously, Stop Putting Consumer Data Into ChatGPT

The World Lags With SBOM Requirements, But Likely Not For Long

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The World Lags With SBOM Requirements, But Likely Not For Long

Indian Tech Outlook Looks Very Positive For 2023–2024

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Indian Tech Outlook Looks Very Positive For 2023–2024

The Data Center Colocation And Cloud Services Landscape In India

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The Data Center Colocation And Cloud Services Landscape In India

Understand How Professional Services' Rampant Acquisitions Can Deliver For You

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Understand How Professional Services' Rampant Acquisitions Can Deliver For You

Recapping The Global Privacy Summit: AI Is Everything Everywhere All At Once

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Recapping The Global Privacy Summit: AI Is Everything Everywhere All At Once

The "Goodbye MQL" Transformation Accelerates - Moving From Wild Idea To Reality

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The "Goodbye MQL" Transformation Accelerates - Moving From Wild Idea To Reality

Spark, Nurture, And Fire Up Empathy To Drive Innovation

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Spark, Nurture, And Fire Up Empathy To Drive Innovation

FinOps Is Getting A Seat At The Executive Table

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FinOps Is Getting A Seat At The Executive Table

Prepare For New Billing Technology To Grow Your Business

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Prepare For New Billing Technology To Grow Your Business

Are We Ready To Activate Personas And Messaging With Artificial Intelligence?

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Are We Ready To Activate Personas And Messaging With Artificial Intelligence?

Announcements: Bring-Your-Own Rack Mainframes, And Multiple Personality Storage

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Announcements: Bring-Your-Own Rack Mainframes, And Multiple Personality Storage

2023 Is Challenging - Use A Future Fit Technology Strategy To Succeed

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2023 Is Challenging - Use A Future Fit Technology Strategy To Succeed

New Research: Filter The Fanfare Of Clinician Workforce Technologies

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New Research: Filter The Fanfare Of Clinician Workforce Technologies

B2B Messaging Is Fractured, But It Doesn't Have To Be

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B2B Messaging Is Fractured, But It Doesn't Have To Be

Don't Ignore Your Employee Offboarding Processes

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Don't Ignore Your Employee Offboarding Processes

Get Focused And Go Bold At CX North America

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Get Focused And Go Bold At CX North America

Walmart Sales And Profits Analysis For FY 2023 - Top 10 Insights

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Walmart Sales And Profits Analysis For FY 2023 - Top 10 Insights

Forrester's Process Intelligence Landscape Preview - Three Primary Trends To Watch

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Forrester's Process Intelligence Landscape Preview - Three Primary Trends To Watch

Forrester Event Content: What Does It Take To Stand On That Stage?

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Forrester Event Content: What Does It Take To Stand On That Stage?

The Humanlike Future Of Interactions With Machines

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The Humanlike Future Of Interactions With Machines

What's Up With SAP's Cloudification Strategy In Europe?

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What's Up With SAP's Cloudification Strategy In Europe?

Google's Virtual Assistant Plans Signal A Market Shift In Conversational AI

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Google's Virtual Assistant Plans Signal A Market Shift In Conversational AI

The Buyer's Journey: Business Applications

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The Buyer's Journey: Business Applications

CMOs' Role In Unveiling The Full Potential Of Revenue Opportunities

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CMOs' Role In Unveiling The Full Potential Of Revenue Opportunities

The White House's $500 Million Request For CX Funding Is A Big Step Toward A Vital Goal

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The White House's $500 Million Request For CX Funding Is A Big Step Toward A Vital Goal

India's Budget For 2023: What It Means For Financial Services And Fintech Firms

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India's Budget For 2023: What It Means For Financial Services And Fintech Firms

Meet Forrester's New Senior Analyst Covering Adtech: Mo Allibhai

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Meet Forrester's New Senior Analyst Covering Adtech: Mo Allibhai

2023 Security Recommendations: Protect Your Ass(ets) And Lawyer Up

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2023 Security Recommendations: Protect Your Ass(ets) And Lawyer Up

It's Time To Move To A Business-Value-Aligned Tech Stack - Introducing The Strategic Technology Selection Guides For Enterprise Leaders

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It's Time To Move To A Business-Value-Aligned Tech Stack - Introducing The Strategic Technology Selection Guides For Enterprise Leaders

Forr The Planet: Sustainability Interview Series - Mary de Wysocki, Chief Sustainability Officer at Cisco

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Forr The Planet: Sustainability Interview Series - Mary de Wysocki, Chief Sustainability Officer at Cisco

The Landscape Of AIOps Is Changing

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The Landscape Of AIOps Is Changing

It Pays To Share: Refer-A-Friend Programs Boost Customer Acquisition And Engagement

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It Pays To Share: Refer-A-Friend Programs Boost Customer Acquisition And Engagement

Future Fit Organizations Learn To Win

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Future Fit Organizations Learn To Win

Introducing The Forrester Asset Taxonomy

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Introducing The Forrester Asset Taxonomy

Cryptocurrency For CEOs

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Cryptocurrency For CEOs

Zero Trust Comes Into The Mainstream In Europe

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Zero Trust Comes Into The Mainstream In Europe

Introducing The Forrester Model To Defend Against Nation-State Threats

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Introducing The Forrester Model To Defend Against Nation-State Threats

Launch Your B2B Customer-Obsessed Growth Engine

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Launch Your B2B Customer-Obsessed Growth Engine

Create A Customer-Obsessed Growth Engine To Thrive In Tough Times

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Create A Customer-Obsessed Growth Engine To Thrive In Tough Times

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Resist Short-Termism To Avoid Brand Budget Cuts

Efficiency Or Cheating? ChatGPT Users Seek The Upper Hand

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Efficiency Or Cheating? ChatGPT Users Seek The Upper Hand

Need To Hire A Low-Code Developer? Look For These Three Things

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Need To Hire A Low-Code Developer? Look For These Three Things

One Trillion Dollars: The Cost Of Inflation In The US In 2022

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One Trillion Dollars: The Cost Of Inflation In The US In 2022

Customer Obsession Pays Dividends

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Customer Obsession Pays Dividends

Get A Head Start On The National Cybersecurity Strategy

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Get A Head Start On The National Cybersecurity Strategy

Mastering Hybrid Meetings Is A Critical Priority

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Mastering Hybrid Meetings Is A Critical Priority

Introducing Forrester's Network Analysis And Visibility Landscape, Q1 2023

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Introducing Forrester's Network Analysis And Visibility Landscape, Q1 2023

Why Aren't There More Enablement Help Desks?

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Why Aren't There More Enablement Help Desks?

A Short History Of Financial Services In The Cloud

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A Short History Of Financial Services In The Cloud

How To Navigate Retail Media Mania

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How To Navigate Retail Media Mania

Indian Firms Are Adopting SaaS, And It Is Not To Save Costs

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Indian Firms Are Adopting SaaS, And It Is Not To Save Costs

Success With Zero Trust Lives And Dies By Executive Support

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Success With Zero Trust Lives And Dies By Executive Support

The Keys To Effective Digital Product Management

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The Keys To Effective Digital Product Management

Retailers: Your Gift Card Strategy Needs A Refresh

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Retailers: Your Gift Card Strategy Needs A Refresh

Call It What You Want, Cyber Risk Quantification Is Now A Must

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Call It What You Want, Cyber Risk Quantification Is Now A Must

Digital Transformation: The Not-So-Secret Sauce To Getting The Basics Right

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Digital Transformation: The Not-So-Secret Sauce To Getting The Basics Right

Three Questions To Ask When Navigating The New B2B Event Management Technology Landscape

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Three Questions To Ask When Navigating The New B2B Event Management Technology Landscape

Groundhog Day, SEC Style: Proposed Rule On Cybersecurity Risk Governance Has All The Pain Of SOX With Fewer Financial Penalties

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Groundhog Day, SEC Style: Proposed Rule On Cybersecurity Risk Governance Has All The Pain Of SOX With Fewer Financial Penalties

B2B CMOs Must Form A Rebel Alliance To Bull's-Eye Their 2023 Target

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B2B CMOs Must Form A Rebel Alliance To Bull's-Eye Their 2023 Target

Turn To Leading European Skill Clusters To Plug Digital Skill Gaps

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Turn To Leading European Skill Clusters To Plug Digital Skill Gaps

Responding To The Cybersecurity Signal In The Sky, A Hero Steps Out Of The Shadows: Software Composition Analysis

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Responding To The Cybersecurity Signal In The Sky, A Hero Steps Out Of The Shadows: Software Composition Analysis

Want More Customer Data? Build An Enterprise Data Strategy First

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Want More Customer Data? Build An Enterprise Data Strategy First

Vehicle Security: Making Sure K.I.T.T. Doesn't Become K.A.R.R.

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Vehicle Security: Making Sure K.I.T.T. Doesn't Become K.A.R.R.

Three Personalization Mantras To Help You Survive A Data Deprecation World

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Three Personalization Mantras To Help You Survive A Data Deprecation World

NIST AI Risk Management Framework 1.0 - What It Means For Enterprises

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NIST AI Risk Management Framework 1.0 - What It Means For Enterprises

TIER: Tech Layoffs Are Signaling Something Much More Than A Downturn

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TIER: Tech Layoffs Are Signaling Something Much More Than A Downturn

Understand Today's AR Invoice Automation Landscape

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Understand Today's AR Invoice Automation Landscape

The State Of Data Commercialization In China's Financial Services Industry

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The State Of Data Commercialization In China's Financial Services Industry

Announcing Forrester's Enterprise Email Security Landscape, Q1 2023

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Announcing Forrester's Enterprise Email Security Landscape, Q1 2023

A New Year Demands A New Digital Measurement Framework

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A New Year Demands A New Digital Measurement Framework

The Long March Of Quantum Computing Is Entering A New Chapter

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The Long March Of Quantum Computing Is Entering A New Chapter

B2B CMOs: Top Five Questions About Forrester's 2023 Planning Guide

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B2B CMOs: Top Five Questions About Forrester's 2023 Planning Guide

Multicloud ist schwierig, aber Single-Cloud-Ausfälle machen es für Unternehmen notwendig

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Multicloud ist schwierig, aber Single-Cloud-Ausfälle machen es für Unternehmen notwendig

BI Vendors Can't Resist The Sheen Of Data Fabric

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BI Vendors Can't Resist The Sheen Of Data Fabric

Data Privacy Day, B2C Marketing Edition

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Data Privacy Day, B2C Marketing Edition

Are You Ready For Collaboration By Design?

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Are You Ready For Collaboration By Design?

Breaking The Green Market Opportunity Down Into Segments

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Breaking The Green Market Opportunity Down Into Segments

Meta Hit With €390 Million Fine And An Uncertain Advertising Future

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Meta Hit With €390 Million Fine And An Uncertain Advertising Future

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