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Forrester
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Salesforce Now Available On AWS Marketplace
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Consumers, COP28, And The Green Market Revolution
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Biden's Executive Order On AI Is Broad In Scope And Laser-Focused On Spurring Innovation Without Undue Risk
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Planning Season Is The Time To Revisit Your CMO Dashboard
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A Few North American Mobile Banking Apps Lead, But None Stand Out
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Saying Goodbye To MQLs: Learn How Reltio Transformed Its Revenue Process In 60 Days
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Forrester's GenAI Hack-A-Thon: Turning Hype Into Reality
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Torch The Test: Closing The Cybersecurity Skills Gap Requires Continuous Learning
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Introducing The Inaugural Landscape And Forrester Wave™ Evaluation On IT Sustainability Services
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Where Should You Start Your Retail IoT Journey?
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Supercharge Your Defense: Level Up AI-Powered Models To Combat Fraud In APAC
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The State Of Business Buying, 2023: Product Experts Gain Influence Amid Financial Constraints
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'Tis The Season For Forrester's End-Of-Year Retail Holidays Blog Series
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The Retail Race In Healthcare Is A Marathon, Not A Sprint
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How GenAI Will Reshape CRM's Value
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Secure Our World All Year Long
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Hollywood Strikes Sparking AI Negotiations In Every Creative Industry
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Do You Understand GenAI? You Need To, Especially If You're A CX Leader
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Marketing And Sales Can't Align Without This
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Get Powered And Empowered For Technology-Driven Growth At T&I APAC In Sydney
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How To Scale CX Measurement Across A Complex Organization
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From "Text Analytics" To "Text And Document Mining And Analytics Platforms"
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Introducing Forrester's Generative AI Consumer Outlook Quarterly Blog Series
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Predictions 2024: Exploration Generates Progress
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Demystifying Real-Time Data For Analytics And Operational Workloads
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2024 Planning: European Leaders Must Avoid An Excess Of Caution And Invest In Bright Spots
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Determine Your Readiness For AI With The Robotics Quotient Maturity Assessment At T&I NA
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LeanIX To Be Acquired By SAP In Q4 2023: A Vote Of Confidence By SAP In Enterprise Architecture
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Marketing: Swipe Right On Your Relationship With Security And Risk
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Small Business Remains A Big Opportunity For Banks
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It's Not You, It's Me: What It Really Means When Budget Is The Reason For The Breakup
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Forrester's Impressions: VMware Explore 2023
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The GenAI Imperative
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To Become Future Fit, Ditch The PMO Moniker
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Building Bonds With Buyers: Strengthening The Trust Fabric
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2024 Planning: European Leaders Must Avoid An Excess Of Caution And Invest In Bright Spots
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The CISO And CIO Microsoft Security Dilemma: Fend Off Or Learn To Love?
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Restricted Source Licensing Is Here
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Saying Goodbye To MQLs: What's The Role Of The Opportunity Entity In The Revenue Process?
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Were Our Predictions For 2023 Correct?
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Consumer Spending Trends - 2023 Edition
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US Retail And E-Commerce Sales Trends, 2023
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A Deep Dive Into The Forrester Wave™: Zero Trust Edge Solutions, Q3 2023
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What Are The Hottest Data Management Trends? Find Out At Data Strategy & Insights 2023
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How B2B Marketing, Sales, And Product Can Align To Drive Growth In 2024
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Annual Planning 2024: Now Is The Time For Tech Leaders To Reinvigorate Their Role In The Growth Agenda
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Field Marketing In Crisis? New Forrester Study Reveals The State Of Field Marketing In 2023
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Saying Goodbye To MQLs: Accounts, Buying Groups, Opportunities, Oh My! How Is It All Connected?
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Building Self-Service Applications That Would Make Michelangelo Proud
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B2C Marketing Operations: It's Time To Shine
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Three Tips To Guide B2B Demand Marketing Leaders' Plans For 2024
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Generative AI TuringBots Win Again In Forrester's Top 10 Emerging Technologies
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The Top Five Priorities For A New Revenue Enablement Leader
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Steering Toward Success: Three Approaches To Building Outcomes-Based Joint Success Plans
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Driving Predictable Growth In Unpredictable Times
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The Forrester Wave™: Commerce Search And Product Discovery, Q3 2023, Surfaces The Challenges Of AI Unchecked
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The Super App Window Has Closed
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2024 Planning: Asia Pacific Leaders Can Afford To Tone Down The Caution
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Power Up Your Content With A Plan On A Page
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How Data Pros Can Help Build The Future Of Customer Experience Insights
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Frontline Marketing "Innovation Coalition" Key To Generative AI Success For B2B Marketers
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US Offline Retail Sales Will Reach $4.2 Trillion By 2028
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Growth Strategy In Action: Apple Plants New Seeds
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2024 Annual Planning: Don't Let Caution Become Complacency
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The Big Three Hyperscalers All Have Cloud-Native ZTNA Now
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Market Limbo Requires That Marketers Remain Limber
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Vulnerability Management Strategies: Avoiding A Cyber Root Canal
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Align, Generate, And Grow At B2B Summit APAC 2023
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Meta's Advertising Backbone Guarantees Threads' Monetization
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Cloud Explosion: Propelling India's Digital Growth Story
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What Type Of Intent Data Provider Is Best For Your B2B Business?
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Interoperability Will Be Key To Meta's Threads Success
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Maximizing Retail Return Strategies Beyond Margin Recovery
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CX APAC 2023 Highlights: Taking A Bold Stance
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Key Trends In Customer Journey Mapping
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Generative AI Has Answers, But SEO Practitioners Are Still Guessing
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Take Bold Action With Your 2024 B2B Marketing Planning
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Successful Shared CX Needs New Partnership Dynamics
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Revenue Enablement: Why Forrester Has Made The Change
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No Time To Lead? Then Be Prepared To Fail
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Toward A Greener Marketing Ecosystem
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Apple's Vision Pro Is A New Spatial Computing Device - Not A Headset
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Thoughts From Cannes Lions 2023
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Revenue Operations Is The Key To Winning Today's B2B Adventure Race
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Cloud Providers' Focus On AI Hasn't Paid Off ... Yet
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There Is No Single "Personalization Technology" Category
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Apple Brings 5G Network Slicing Closer To Reality
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WWDC 2023 - What It Means For Developers
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Green Market Revolution Spend Will Total $326 Trillion By 2050
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Autism Inclusion: A Stepping Stone Toward Universal Inclusion
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Making Reality Unreal: Five Deepfake Scams That Imperil Enterprises In 2023
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US CX Quality Falls For An Unprecedented Second Consecutive Year
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VRM And SOC Teams Can Benefit From Each Other
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Use Human-Centric Principles To Drive Sustainable Technology Success
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TIER: Emerging Tech's Chicken And Egg Productivity Paradox
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The Customer Is "Neo," Not You
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