Map Your B2C Marketing Operations Destiny With A Formal Charter
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Jessica Liu Jessica Liu
Posted Aug 6, 2024 6 min read
Map Your B2C Marketing Operations Destiny With A Formal Charter

Source: Office Space, GIPHY "What would you say ... your marketing operations function does here?" If you can't quickly and easily answer that question, you need a formal marketing operations charter, STAT! It's imperative that marketing operations functions codify their existence, remit, and who they serve – for themselves, the broader marketing department, and senior [...]

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