Optmyzr

Optmyzr

Website LinkedIn Twitter
Fix & Scale Social Ads Before They Waste Budget
Article
Fix & Scale Social Ads Before They Waste Budget
How to Run a Seasonality Analysis of Your PPC Data Using ChatGPT
Article
How to Run a Seasonality Analysis of Your PPC Data Using ChatGPT
Amazon Buy Box Basics: What It Is and Why It Matters to Your Ads
Article
Amazon Buy Box Basics: What It Is and Why It Matters to Your Ads
How to Launch Social Media Campaigns Faster and Beat the Trend Cycle
Article
How to Launch Social Media Campaigns Faster and Beat the Trend Cycle
Amazon Ads Reporting Delay Is Killing Your Conversions. Here's the Fix (Lessons From Studying 14,991 Campaigns)
Article
Amazon Ads Reporting Delay Is Killing Your Conversions. Here's the Fix (Lessons From Studying 14,991 Campaigns)
Google Ads Gets You Seen. Amazon Ads Gets You Sold. Here's How To Use Them Together.
Article
Google Ads Gets You Seen. Amazon Ads Gets You Sold. Here's How To Use Them Together.
Google Ads Keywords Not Converting? How to Diagnose, Fix, or Pause Them
Article
Google Ads Keywords Not Converting? How to Diagnose, Fix, or Pause Them
How to Optimize Your Amazon Listings to Boost Ad Performance
Article
How to Optimize Your Amazon Listings to Boost Ad Performance
Amazon Ads Strategy 2025: How to Boost Visibility, Sales & Organic Rankings
Article
Amazon Ads Strategy 2025: How to Boost Visibility, Sales & Organic Rankings
Why (And How) Optmyzr's AI Beats ChatGPT at Managing Google Ads
Article
Why (And How) Optmyzr's AI Beats ChatGPT at Managing Google Ads
Real Amazon PPC Automation Tips from Optmyzr Users
Article
Real Amazon PPC Automation Tips from Optmyzr Users
Why Most Amazon PPC Campaigns Fail (And How to Structure Yours Right)
Article
Why Most Amazon PPC Campaigns Fail (And How to Structure Yours Right)
The 4-Part Amazon Ads Strategy to Drive Real Profit and Scale With Confidence
Article
The 4-Part Amazon Ads Strategy to Drive Real Profit and Scale With Confidence
The Complete Guide to Product Feed Optimization in Google Merchant Center
Article
The Complete Guide to Product Feed Optimization in Google Merchant Center
How to Manage Meta and LinkedIn Ads Together Without Losing Your Mind
Article
How to Manage Meta and LinkedIn Ads Together Without Losing Your Mind
Scale PPC with Inventory-Based Campaign Templates
Article
Scale PPC with Inventory-Based Campaign Templates
Introducing RetroEdit™: Change Your Campaign Results...Retroactively!
Article
Introducing RetroEdit™: Change Your Campaign Results...Retroactively!
The 2025 Tariff Crisis: What It Means for Advertisers (And How to Survive It)
Article
The 2025 Tariff Crisis: What It Means for Advertisers (And How to Survive It)
Amazon PPC Audit: A Step-by-Step Guide to Cut Wasted Ad Spend
Article
Amazon PPC Audit: A Step-by-Step Guide to Cut Wasted Ad Spend
Beyond the Automation Blackbox: Why Human + Machine Still Wins In Paid Media
Article
Beyond the Automation Blackbox: Why Human + Machine Still Wins In Paid Media
How to Use Portfolio Bidding and Campaign Groups (And Actually Track Their Impact)
Article
How to Use Portfolio Bidding and Campaign Groups (And Actually Track Their Impact)
Why Layering Automation on Native Bidding Can Outperform Proprietary Systems
Article
Why Layering Automation on Native Bidding Can Outperform Proprietary Systems
How to Choose the Right PPC Bid Management Tool for Your Needs (+ 6 Top Picks)
Article
How to Choose the Right PPC Bid Management Tool for Your Needs (+ 6 Top Picks)
Ecommerce PPC Experts Reveal the Biggest Mistakes Holding You Back in 2025
Article
Ecommerce PPC Experts Reveal the Biggest Mistakes Holding You Back in 2025
Google Ads Bid Management 101: A Beginner's Guide to Higher Conversions
Article
Google Ads Bid Management 101: A Beginner's Guide to Higher Conversions
How to Conduct A Google Ads Audit: A Step-by-Step Guide (+ Checklist)
Article
How to Conduct A Google Ads Audit: A Step-by-Step Guide (+ Checklist)
The Secret to Lower CPCs and Higher Conversions: PPC Bid Management Explained
Article
The Secret to Lower CPCs and Higher Conversions: PPC Bid Management Explained
9 Powerful Automations to Manage Small Google Ads Accounts
Article
9 Powerful Automations to Manage Small Google Ads Accounts
Optmyzr's Customer Favorites: Top 6 PPC Tools of 2024
Article
Optmyzr's Customer Favorites: Top 6 PPC Tools of 2024
When Help Documentation Is Wrong: PMax API Placement Exclusions Do Work Despite Google Claims
Article
When Help Documentation Is Wrong: PMax API Placement Exclusions Do Work Despite Google Claims
7 PPC Automations That Save You From Burnout
Article
7 PPC Automations That Save You From Burnout
Black Friday Beats Cyber Monday in Google Ads Sales 2024 – Here's Why
Article
Black Friday Beats Cyber Monday in Google Ads Sales 2024 – Here's Why
How to Choose the Best Keyword Match Type for Your Google Ads Campaign
Article
How to Choose the Best Keyword Match Type for Your Google Ads Campaign
Amazon TACoS 101: Reduce Ad Dependency and Sustain Growth
Article
Amazon TACoS 101: Reduce Ad Dependency and Sustain Growth
How to Optimize Ecommerce Campaigns with Blended ROAS
Article
How to Optimize Ecommerce Campaigns with Blended ROAS
6 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations
Article
6 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations
How to Segment Products in Your Google Shopping Ads Like a Pro
Article
How to Segment Products in Your Google Shopping Ads Like a Pro
Performance Max Study: Data & Tactics
Article
Performance Max Study: Data & Tactics
Ad Strength & Creative Study: Data & Learnings From 1M+ Ads
Article
Ad Strength & Creative Study: Data & Learnings From 1M+ Ads
8 Best PPC Monitoring Tools to Keep Your Campaigns in Check
Article
8 Best PPC Monitoring Tools to Keep Your Campaigns in Check
Does Optimization Score Affect Google Ads Performance: A Study of 17,380 Ad Accounts
Article
Does Optimization Score Affect Google Ads Performance: A Study of 17,380 Ad Accounts
Google Shopping: 6 Ways to Structure Campaigns (+Best Practices)
Article
Google Shopping: 6 Ways to Structure Campaigns (+Best Practices)
How to Choose the Best PPC Audit Tool: 7 Top Picks for 2024
Article
How to Choose the Best PPC Audit Tool: 7 Top Picks for 2024
Find and Engage Your Ideal Customers: Meta Ads Targeting Strategies for Success
Article
Find and Engage Your Ideal Customers: Meta Ads Targeting Strategies for Success
Social Media Advertising Tools: A Comparison Guide of 6 Leading Platforms
Article
Social Media Advertising Tools: A Comparison Guide of 6 Leading Platforms
How to Run High-Performing B2B Ad Campaigns on LinkedIn
Article
How to Run High-Performing B2B Ad Campaigns on LinkedIn
AI Is Making Good Ad Agencies Better and Bad Agencies Worse
Article
AI Is Making Good Ad Agencies Better and Bad Agencies Worse
Search Terms Available Again in Performance Max: What This Means & How Can You Benefit
Article
Search Terms Available Again in Performance Max: What This Means & How Can You Benefit
How to Use Negative Keywords to Manage Your Ad Campaigns With Precision
Article
How to Use Negative Keywords to Manage Your Ad Campaigns With Precision
How to Find, Add, and Use Negative Keywords to Target the Most Relevant Audiences
Article
How to Find, Add, and Use Negative Keywords to Target the Most Relevant Audiences
Google Shopping Campaigns: 3 Examples You Can Copy Now
Article
Google Shopping Campaigns: 3 Examples You Can Copy Now
Use New Customer Acquisition in Google Ads Without Hurting ROAS
Article
Use New Customer Acquisition in Google Ads Without Hurting ROAS
An Optmyzr Study on Google Ads Performance Max, Match Types, and Auction Prices
Article
An Optmyzr Study on Google Ads Performance Max, Match Types, and Auction Prices
Start Strong, Sell More: A Beginner's Guide to Google Shopping Ads
Article
Start Strong, Sell More: A Beginner's Guide to Google Shopping Ads
How to Generate Performance Report of Products Overlapping Across Standard Shopping and PMax Campaigns
Article
How to Generate Performance Report of Products Overlapping Across Standard Shopping and PMax Campaigns
Google Ads vs. Microsoft Ads: A Tactical Breakdown for Better Account Performance
Article
Google Ads vs. Microsoft Ads: A Tactical Breakdown for Better Account Performance
Google Demand Gen Vs. Google Display: When to Use Which?
Article
Google Demand Gen Vs. Google Display: When to Use Which?
How to Run PPC Account Audits That Can Save You THOUSANDS of $$$ in Ad Spend | PPC Town Hall 87
Article
How to Run PPC Account Audits That Can Save You THOUSANDS of $$$ in Ad Spend | PPC Town Hall 87
First-Party Data Guide for the Ethics-Driven Marketer
Article
First-Party Data Guide for the Ethics-Driven Marketer
Top 10 tools 10,000+ advertisers used in 2023 to maximize their PPC ROI
Article
Top 10 tools 10,000+ advertisers used in 2023 to maximize their PPC ROI
The 10 Best PPC Automation Tools in 2024
Article
The 10 Best PPC Automation Tools in 2024
Why Ad Creative Is the KEY to Unlocking Higher Conversions in 2024
Article
Why Ad Creative Is the KEY to Unlocking Higher Conversions in 2024
Do Not Start a PPC Agency in 2024 Until You've Understood These 7 Things
Article
Do Not Start a PPC Agency in 2024 Until You've Understood These 7 Things
From chaos to control: Manage your Google Ads budget for optimal performance
Article
From chaos to control: Manage your Google Ads budget for optimal performance
The 10 Best Google Ads Management Tools in 2024
Article
The 10 Best Google Ads Management Tools in 2024
The methodology behind Target CPA and Target ROAS optimizations
Article
The methodology behind Target CPA and Target ROAS optimizations
Google Ads for E-commerce: Everything You Need to Know to Get Started
Article
Google Ads for E-commerce: Everything You Need to Know to Get Started
Demystifying Google Ads: Why your campaigns aren't getting conversions
Article
Demystifying Google Ads: Why your campaigns aren't getting conversions
Supercharge Your Google Ads Campaigns with Optmyzr Express: Quick Byte-Sized Optimizations
Article
Supercharge Your Google Ads Campaigns with Optmyzr Express: Quick Byte-Sized Optimizations
When and How to Use Each Google Ads Smart Bidding Strategy
Article
When and How to Use Each Google Ads Smart Bidding Strategy
Optmyzr's Holiday Magic: New Features to Sleigh Your Shopping Season Goals!
Article
Optmyzr's Holiday Magic: New Features to Sleigh Your Shopping Season Goals!
Cracking the Code: Why your Google Ads might not be working
Article
Cracking the Code: Why your Google Ads might not be working
Unlock Efficiency and Savings with Optmyzr's Landing Page URL Checker
Article
Unlock Efficiency and Savings with Optmyzr's Landing Page URL Checker
Know where your account stands among competitors with PPC Vertical Benchmarks
Article
Know where your account stands among competitors with PPC Vertical Benchmarks
A PPC practitioner's 13-step guide to optimizing paid ads
Article
A PPC practitioner's 13-step guide to optimizing paid ads
Google Confirms Inflating CPCs: What Advertisers Need to Know
Article
Google Confirms Inflating CPCs: What Advertisers Need to Know
Optmyzr's Google Ads Study: Is It Time to Re-Evaluate Your Broad Match, Exact Match and Smart Bidding Strategies?
Article
Optmyzr's Google Ads Study: Is It Time to Re-Evaluate Your Broad Match, Exact Match and Smart Bidding Strategies?
20 PPC Optimization Strategies to Take Your Performance From Good to Great
Article
20 PPC Optimization Strategies to Take Your Performance From Good to Great
12 Best Practices to Optimize Google Shopping Campaigns
Article
12 Best Practices to Optimize Google Shopping Campaigns
PPC Reporting: Goals, Tips, and Mistakes to Avoid While Creating Great Reports
Article
PPC Reporting: Goals, Tips, and Mistakes to Avoid While Creating Great Reports
Google Ads Reps: Friend, Foe, or Some Third Nebulous Entity?
Article
Google Ads Reps: Friend, Foe, or Some Third Nebulous Entity?
7 Proven Retargeting Strategies for Higher Conversion Rates
Article
7 Proven Retargeting Strategies for Higher Conversion Rates
Cross-Channel Advertising: Challenges & Strategies (With an Example)
Article
Cross-Channel Advertising: Challenges & Strategies (With an Example)
7 Ways to Stop Google Ads From Wasting Your PPC Budget
Article
7 Ways to Stop Google Ads From Wasting Your PPC Budget
The results are in: Google Display vs Discovery Ads (under the same settings)
Article
The results are in: Google Display vs Discovery Ads (under the same settings)
Master PPC Reporting Using These 10 Optmyzr Tools
Article
Master PPC Reporting Using These 10 Optmyzr Tools
Enhanced Conversions in Google Ads: Benefits and Best Practices to Unlock Its Full Power
Article
Enhanced Conversions in Google Ads: Benefits and Best Practices to Unlock Its Full Power
Maximize Q4 Ecommerce Profits: 13 Tips for a Successful 2023 Holiday Season
Article
Maximize Q4 Ecommerce Profits: 13 Tips for a Successful 2023 Holiday Season
Save Costs and Boost Efficiency: 5 Ways to Manage Your Smart Bidding
Article
Save Costs and Boost Efficiency: 5 Ways to Manage Your Smart Bidding
The Value Of Third-Party PPC Software Is Mostly Felt In Its Absence
Article
The Value Of Third-Party PPC Software Is Mostly Felt In Its Absence
How to protect your Google Ads account from glitches?
Article
How to protect your Google Ads account from glitches?
Weather-Based PPC Management: How to Optimize Campaigns Based on Weather Changes
Article
Weather-Based PPC Management: How to Optimize Campaigns Based on Weather Changes
9 Effective Ways to Reduce Wasted Spend in Your Google Display Campaigns
Article
9 Effective Ways to Reduce Wasted Spend in Your Google Display Campaigns
6 Smart Ways to Manage Your PPC Budget
Article
6 Smart Ways to Manage Your PPC Budget
What are Performance Max Campaigns?
Article
What are Performance Max Campaigns?
Location Targeting: What Is It and How to Make It Work for Your Ad Campaigns?
Article
Location Targeting: What Is It and How to Make It Work for Your Ad Campaigns?