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Google Confirms Inflating CPCs: What Advertisers Need to Know
Google Confirms Inflating CPCs: What Advertisers Need to Know
Oct 20, 2023
Article
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7 Ways to Stop Google Ads From Wasting Your PPC Budget
7 Ways to Stop Google Ads From Wasting Your PPC Budget
Oct 20, 2023
Article
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How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns | PPC Town Hall 90
How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns | PPC Town Hall 90
Mar 19, 2024
Podcast Episode
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10 Expert Tips to Create a High-Converting Video Landing Page for Your PPC Campaign
10 Expert Tips to Create a High-Converting Video Landing Page for Your PPC Campaign
Jun 19, 2023
Article
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PPC Town Hall 49: Deliver Top-Notch Results Using Responsive Search Ads
PPC Town Hall 49: Deliver Top-Notch Results Using Responsive Search Ads
Mar 18, 2022
Video
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The 10 Best Google Ads Management Tools in 2024
The 10 Best Google Ads Management Tools in 2024
Dec 20, 2023
Article
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PPC automation: How the world's best PPC agencies adapt and thrive | PPC Town Hall 61
PPC automation: How the world's best PPC agencies adapt and thrive | PPC Town Hall 61
Aug 18, 2022
Webinar
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Performance Max:Google shares best practices for the 2022 Holiday season
Performance Max:Google shares best practices for the 2022 Holiday season
Nov 18, 2022
Podcast Episode
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Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79
Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79
Sep 19, 2023
Webinar
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Google Responsive Search Ads Guide for 2023
Google Responsive Search Ads Guide for 2023
Jul 20, 2023
Article

Latest Content

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How to Optimize Ecommerce Campaigns with Blended ROAS
How to Optimize Ecommerce Campaigns with Blended ROAS
Nov 20, 2024
Article
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Amazon TACoS 101: Reduce Ad Dependency and Sustain Growth
Amazon TACoS 101: Reduce Ad Dependency and Sustain Growth
Nov 20, 2024
Article
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6 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations
6 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations
Nov 20, 2024
Article
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The Impact of Bidding Strategies on Google Ads Performance
The Impact of Bidding Strategies on Google Ads Performance
Oct 20, 2024
Case Study
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Performance Max Study: Data & Tactics
Performance Max Study: Data & Tactics
Oct 20, 2024
Article
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How to Segment Products in Your Google Shopping Ads Like a Pro
How to Segment Products in Your Google Shopping Ads Like a Pro
Oct 20, 2024
Article
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8 Best PPC Monitoring Tools to Keep Your Campaigns in Check
8 Best PPC Monitoring Tools to Keep Your Campaigns in Check
Sep 20, 2024
Article
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Ad Strength & Creative Study: Data & Learnings From 1M+ Ads
Ad Strength & Creative Study: Data & Learnings From 1M+ Ads
Sep 20, 2024
Article
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Does Optimization Score Affect Google Ads Performance: A Study of 17,380 Ad Accounts
Does Optimization Score Affect Google Ads Performance: A Study of 17,380 Ad Accounts
Sep 20, 2024
Article
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Google Shopping: 6 Ways to Structure Campaigns (+Best Practices)
Google Shopping: 6 Ways to Structure Campaigns (+Best Practices)
Sep 20, 2024
Article

Articles

403
6 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations
6 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations
Amazon TACoS 101: Reduce Ad Dependency and Sustain Growth
Amazon TACoS 101: Reduce Ad Dependency and Sustain Growth
How to Optimize Ecommerce Campaigns with Blended ROAS
How to Optimize Ecommerce Campaigns with Blended ROAS
Performance Max Study: Data & Tactics
Performance Max Study: Data & Tactics
How to Segment Products in Your Google Shopping Ads Like a Pro
How to Segment Products in Your Google Shopping Ads Like a Pro
Ad Strength & Creative Study: Data & Learnings From 1M+ Ads
Ad Strength & Creative Study: Data & Learnings From 1M+ Ads
8 Best PPC Monitoring Tools to Keep Your Campaigns in Check
8 Best PPC Monitoring Tools to Keep Your Campaigns in Check
Does Optimization Score Affect Google Ads Performance: A Study of 17,380 Ad Accounts
Does Optimization Score Affect Google Ads Performance: A Study of 17,380 Ad Accounts
Google Shopping: 6 Ways to Structure Campaigns (+Best Practices)
Google Shopping: 6 Ways to Structure Campaigns (+Best Practices)
Find and Engage Your Ideal Customers: Meta Ads Targeting Strategies for Success
Find and Engage Your Ideal Customers: Meta Ads Targeting Strategies for Success
How to Choose the Best PPC Audit Tool: 7 Top Picks for 2024
How to Choose the Best PPC Audit Tool: 7 Top Picks for 2024
Social Media Advertising Tools: A Comparison Guide of 6 Leading Platforms
Social Media Advertising Tools: A Comparison Guide of 6 Leading Platforms
How to Run High-Performing B2B Ad Campaigns on LinkedIn
How to Run High-Performing B2B Ad Campaigns on LinkedIn
AI Is Making Good Ad Agencies Better and Bad Agencies Worse
AI Is Making Good Ad Agencies Better and Bad Agencies Worse
How to Use Negative Keywords to Manage Your Ad Campaigns With Precision
How to Use Negative Keywords to Manage Your Ad Campaigns With Precision
Search Terms Available Again in Performance Max: What This Means & How Can You Benefit
Search Terms Available Again in Performance Max: What This Means & How Can You Benefit
How to Find, Add, and Use Negative Keywords to Target the Most Relevant Audiences
How to Find, Add, and Use Negative Keywords to Target the Most Relevant Audiences
Google Shopping Campaigns: 3 Examples You Can Copy Now
Google Shopping Campaigns: 3 Examples You Can Copy Now
Use New Customer Acquisition in Google Ads Without Hurting ROAS
Use New Customer Acquisition in Google Ads Without Hurting ROAS
Google Ads vs. Microsoft Ads: A Tactical Breakdown for Better Account Performance
Google Ads vs. Microsoft Ads: A Tactical Breakdown for Better Account Performance
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Case Studies

23
The Impact of Bidding Strategies on Google Ads Performance
The Impact of Bidding Strategies on Google Ads Performance
Campaign Automator helps SearchLab Digital boost their client's conversion rate by 42% since March 2022
Campaign Automator helps SearchLab Digital boost their client's conversion rate by 42% since March 2022
Eliminate Wasted Spend saves $6000 on irrelevant placements through automated optimizations
Eliminate Wasted Spend saves $6000 on irrelevant placements through automated optimizations
Optmyzr's strategic alerts trim Morefire's workload by 18% per account
Optmyzr's strategic alerts trim Morefire's workload by 18% per account
Matthieu Tran Van sees 10x productivity boost & 28% revenue surge through Optmyzr
Matthieu Tran Van sees 10x productivity boost & 28% revenue surge through Optmyzr
PixelRush reduces time spent on recurring tasks by 75% with Optmyzr's automations
PixelRush reduces time spent on recurring tasks by 75% with Optmyzr's automations
Group Twenty Seven Case Study
Group Twenty Seven Case Study
How Peak Ace AG Uses Optmyzr to Become One of the High-Performing Agencies in Germany
How Peak Ace AG Uses Optmyzr to Become One of the High-Performing Agencies in Germany
Optmyzr empowers WebSavvy to prioritize client profitability over Google's interests
Optmyzr empowers WebSavvy to prioritize client profitability over Google's interests
United Ads implements tailor-made PPC strategies to grow conversions by 40%
United Ads implements tailor-made PPC strategies to grow conversions by 40%
Optmyzr | Driva Case Study
Optmyzr | Driva Case Study
Optmyzr | Bruce Auto Group Case Study
Optmyzr | Bruce Auto Group Case Study
Optmyzr | Mabo Case Study
Optmyzr | Mabo Case Study
Optmyzr | Addi Marketing Case Study
Optmyzr | Addi Marketing Case Study
Optmyzr | Anicca Digital Case Study
Optmyzr | Anicca Digital Case Study
Optmyzr | B&S Media Case Study
Optmyzr | B&S Media Case Study
Optmyzr | Constellation Agency Case Study
Optmyzr | Constellation Agency Case Study
Optmyzr | DealerJazz Case Study
Optmyzr | DealerJazz Case Study
Optmyzr | Epurple Case Study
Optmyzr | Epurple Case Study
Optmyzr | SalesX Case Study
Optmyzr | SalesX Case Study
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Podcast Episodes

155
BONUS: 7 PPC Automations That Save You From Burnout
BONUS: 7 PPC Automations That Save You From Burnout
A PPC Data Analysis Masterclass by Cory Lindholm | PPC Town Hall 96
A PPC Data Analysis Masterclass by Cory Lindholm | PPC Town Hall 96
How Marketers Can Thrive in a Post-third-party Cookie Era
How Marketers Can Thrive in a Post-third-party Cookie Era
How Can PPC, Paid Social, & SEO Teams Unlock Higher Revenue by Working Together
How Can PPC, Paid Social, & SEO Teams Unlock Higher Revenue by Working Together
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More
How to Run High-Performing LinkedIn Ads for B2B
How to Run High-Performing LinkedIn Ads for B2B
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91
What's Working in Performance Max, First-Party Data, and Generative AI in 2024
What's Working in Performance Max, First-Party Data, and Generative AI in 2024
How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns
How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns
What's Working in Performance Max, First-Party Data, and Generative AI in 2024 | PPC Town Hall 89
What's Working in Performance Max, First-Party Data, and Generative AI in 2024 | PPC Town Hall 89
Avoid These Costly Mistakes to Create a High-Converting Landing Page | PPC Town Hall 88
Avoid These Costly Mistakes to Create a High-Converting Landing Page | PPC Town Hall 88
How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns | PPC Town Hall 90
How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns | PPC Town Hall 90
Mastering Competitive Intelligence in PPC | Learn With Optmyzr
Mastering Competitive Intelligence in PPC | Learn With Optmyzr
AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85
AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85
Ex-Googler Reveals How to ACTUALLY Work With First-Party Data | PPC Town Hall 86
Ex-Googler Reveals How to ACTUALLY Work With First-Party Data | PPC Town Hall 86
Generative AI tips for high-performing Meta Ads for Black Friday & Cyber Monday
Generative AI tips for high-performing Meta Ads for Black Friday & Cyber Monday
How ChatGPT can make you a PPC automation wizard | PPC Town Hall 83
How ChatGPT can make you a PPC automation wizard | PPC Town Hall 83
How to Sell Your Agency: Everything That Happens Before, During, and After | PPC Town Hall 81
How to Sell Your Agency: Everything That Happens Before, During, and After | PPC Town Hall 81
How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80
How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80
How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80
How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80
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Videos

11
AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85
AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85
Learn With Optmyzr: The New Reports Experience
Learn With Optmyzr: The New Reports Experience
The Complete Toolkit to Expand Your Advertising Reach With Microsoft Ads | Learn With Optmyzr
The Complete Toolkit to Expand Your Advertising Reach With Microsoft Ads | Learn With Optmyzr
Supercharge your Amazon PPC campaigns this Q4 with this toolkit | Learn With Optmyzr
Supercharge your Amazon PPC campaigns this Q4 with this toolkit | Learn With Optmyzr
The Complete Q4 Shopping PPC Checklist (includes Performance Max) | Learn With Optmyzr
The Complete Q4 Shopping PPC Checklist (includes Performance Max) | Learn With Optmyzr
Automation Layering – Learn With Optmyzr
Automation Layering – Learn With Optmyzr
New Alerts for Greater Control – Learn With Optmyzr
New Alerts for Greater Control – Learn With Optmyzr
Introducing Campaign Automator - Learn With Optmyzr
Introducing Campaign Automator - Learn With Optmyzr
B2B PPC Advertising: How to Overcome Challenges and Generate Higher-Quality Leads | PPC Town Hall 55
B2B PPC Advertising: How to Overcome Challenges and Generate Higher-Quality Leads | PPC Town Hall 55
Automation Layering: How to Stay in Control in a World of PPC Automation | PPC Town Hall 50
Automation Layering: How to Stay in Control in a World of PPC Automation | PPC Town Hall 50
PPC Town Hall 49: Deliver Top-Notch Results Using Responsive Search Ads
PPC Town Hall 49: Deliver Top-Notch Results Using Responsive Search Ads

Webinars

95
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91
How ChatGPT Can Make You a PPC Automation Wizard
How ChatGPT Can Make You a PPC Automation Wizard
Everything You Need to Manage Your Q4 Shopping Campaigns for 2023 | Learn With Optmyzr
Everything You Need to Manage Your Q4 Shopping Campaigns for 2023 | Learn With Optmyzr
A Day in the Life of a PPC Auditor: Tools & Strategies for Boosting Performance | Learn With Optmyzr
A Day in the Life of a PPC Auditor: Tools & Strategies for Boosting Performance | Learn With Optmyzr
Build, Manage, and Optimize Your Performance Max Campaigns With Optmyzr
Build, Manage, and Optimize Your Performance Max Campaigns With Optmyzr
Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79
Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79
How the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76
How the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76
GML 2023 Recap (Shopping Ads & Performance Max) with Kirk Williams | PPC Town Hall 76 [BONUS]
GML 2023 Recap (Shopping Ads & Performance Max) with Kirk Williams | PPC Town Hall 76 [BONUS]
How the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76
How the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76
Powerful ChatGPT applications for PPC and SEO marketers | PPC Town Hall 74
Powerful ChatGPT applications for PPC and SEO marketers | PPC Town Hall 74
How to Future-Proof Your Career in Marketing | PPC Town Hall 72
How to Future-Proof Your Career in Marketing | PPC Town Hall 72
Excel for PPC: Analyze PPC performance better and faster with these powerful tips | PPC Town Hall 73
Excel for PPC: Analyze PPC performance better and faster with these powerful tips | PPC Town Hall 73
Lessons learned from a FULL year of running Performance Max for ecom & lead-gen
Lessons learned from a FULL year of running Performance Max for ecom & lead-gen
ChatGPT for PPC: Use cases and impact of such powerful AI tools on our jobs
ChatGPT for PPC: Use cases and impact of such powerful AI tools on our jobs
Peak Season PPC Monitoring Checklist | Learn With Optmyzr
Peak Season PPC Monitoring Checklist | Learn With Optmyzr
Optimizing Ad Spend | Learn With Optmyzr
Optimizing Ad Spend | Learn With Optmyzr
Surviving the recession: How PPC agencies can prepare now to thrive in 2023
Surviving the recession: How PPC agencies can prepare now to thrive in 2023
Performance Max: Boost your campaigns with these tips, scripts, and checklists
Performance Max: Boost your campaigns with these tips, scripts, and checklists
Performance Max Holiday Season Playbook: 6 Tips to Help You Prepare for Q4 2022
Performance Max Holiday Season Playbook: 6 Tips to Help You Prepare for Q4 2022
Amazon PPC: How to launch a profitable holiday shopping campaign in Q4 2022 | PPC Town Hall 64
Amazon PPC: How to launch a profitable holiday shopping campaign in Q4 2022 | PPC Town Hall 64
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Our award-winning, turnkey PPC management suite is built on a foundation of barrier-smashing AI and machine learning power. Optmyzr delivers smarter automation for PPC rockstars.

Founded by former pioneers at Google, Optmyzr helps advanced marketers achieve greatness in their pay-per-click programs. The SaaS-based system’s simplicity, power and innovation automate key tasks and elevate PPC professionals’ capabilities and relevance in the era of digital marketing.

Check out www.optmyzr.com for more details and a free trial that can put you on a path to become the next PPC rockstar.

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403
articles
23
case studies
155
podcast episodes
11
videos
95
webinars