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Optmyzr

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Google Confirms Inflating CPCs: What Advertisers Need to Know
Article
Google Confirms Inflating CPCs: What Advertisers Need to Know
Optmyzr Optmyzr
7 Ways to Stop Google Ads From Wasting Your PPC Budget
Article
7 Ways to Stop Google Ads From Wasting Your PPC Budget
Optmyzr Optmyzr
10 Expert Tips to Create a High-Converting Video Landing Page for Your PPC Campaign
Article
10 Expert Tips to Create a High-Converting Video Landing Page for Your PPC Campaign
Optmyzr Optmyzr
PPC Town Hall 49: Deliver Top-Notch Results Using Responsive Search Ads
Video
PPC Town Hall 49: Deliver Top-Notch Results Using Responsive Search Ads
Optmyzr Optmyzr
PPC automation: How the world's best PPC agencies adapt and thrive | PPC Town Hall 61
Webinar
PPC automation: How the world's best PPC agencies adapt and thrive | PPC Town Hall 61
Optmyzr Optmyzr
The 10 Best Google Ads Management Tools in 2024
Article
The 10 Best Google Ads Management Tools in 2024
Optmyzr Optmyzr
Performance Max:Google shares best practices for the 2022 Holiday season
Podcast Episode
Performance Max:Google shares best practices for the 2022 Holiday season
Optmyzr Optmyzr
Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79
Webinar
Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79
Optmyzr Optmyzr
Google Responsive Search Ads Guide for 2023
Article
Google Responsive Search Ads Guide for 2023
Optmyzr Optmyzr
‎PPC Town Hall: Google Analytics 4 for PPC: Step-by-step setup process, tips, tricks, & features | PPC Town Hall 75 on Apple Podcasts
Podcast Episode
‎PPC Town Hall: Google Analytics 4 for PPC: Step-by-step setup process, tips, tricks, & features | PPC Town Hall 75 on Apple Podcasts
Optmyzr Optmyzr

Latest Content

PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More
Podcast Episode
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More
Optmyzr Optmyzr
How Can PPC, Paid Social, & SEO Teams Unlock Higher Revenue by Working Together
Podcast Episode
How Can PPC, Paid Social, & SEO Teams Unlock Higher Revenue by Working Together
Optmyzr Optmyzr
How to Run High-Performing LinkedIn Ads for B2B
Podcast Episode
How to Run High-Performing LinkedIn Ads for B2B
Optmyzr Optmyzr
Use New Customer Acquisition in Google Ads Without Hurting ROAS
Article
Use New Customer Acquisition in Google Ads Without Hurting ROAS
Optmyzr Optmyzr
Google Shopping Campaigns: 3 Examples You Can Copy Now
Article
Google Shopping Campaigns: 3 Examples You Can Copy Now
Optmyzr Optmyzr
How to Find, Add, and Use Negative Keywords to Target the Most Relevant Audiences
Article
How to Find, Add, and Use Negative Keywords to Target the Most Relevant Audiences
Optmyzr Optmyzr
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91
Podcast Episode
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91
Optmyzr Optmyzr
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91
Webinar
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91
Optmyzr Optmyzr
Campaign Automator helps SearchLab Digital boost their client's conversion rate by 42% since March 2022
Case Study
Campaign Automator helps SearchLab Digital boost their client's conversion rate by 42% since March 2022
Optmyzr Optmyzr
What's Working in Performance Max, First-Party Data, and Generative AI in 2024
Podcast Episode
What's Working in Performance Max, First-Party Data, and Generative AI in 2024
Optmyzr Optmyzr

Articles

387
Use New Customer Acquisition in Google Ads Without Hurting ROAS
Article
Use New Customer Acquisition in Google Ads Without Hurting ROAS
How to Find, Add, and Use Negative Keywords to Target the Most Relevant Audiences
Article
How to Find, Add, and Use Negative Keywords to Target the Most Relevant Audiences
Google Shopping Campaigns: 3 Examples You Can Copy Now
Article
Google Shopping Campaigns: 3 Examples You Can Copy Now
Google Ads vs. Microsoft Ads: A Tactical Breakdown for Better Account Performance
Article
Google Ads vs. Microsoft Ads: A Tactical Breakdown for Better Account Performance
Start Strong, Sell More: A Beginner's Guide to Google Shopping Ads
Article
Start Strong, Sell More: A Beginner's Guide to Google Shopping Ads
How to Generate Performance Report of Products Overlapping Across Standard Shopping and PMax Campaigns
Article
How to Generate Performance Report of Products Overlapping Across Standard Shopping and PMax Campaigns
Google Demand Gen Vs. Google Display: When to Use Which?
Article
Google Demand Gen Vs. Google Display: When to Use Which?
An Optmyzr Study on Google Ads Performance Max, Match Types, and Auction Prices
Article
An Optmyzr Study on Google Ads Performance Max, Match Types, and Auction Prices
First-Party Data Guide for the Ethics-Driven Marketer
Article
First-Party Data Guide for the Ethics-Driven Marketer
Top 10 tools 10,000+ advertisers used in 2023 to maximize their PPC ROI
Article
Top 10 tools 10,000+ advertisers used in 2023 to maximize their PPC ROI
How to Run PPC Account Audits That Can Save You THOUSANDS of $$$ in Ad Spend | PPC Town Hall 87
Article
How to Run PPC Account Audits That Can Save You THOUSANDS of $$$ in Ad Spend | PPC Town Hall 87
Why Ad Creative Is the KEY to Unlocking Higher Conversions in 2024
Article
Why Ad Creative Is the KEY to Unlocking Higher Conversions in 2024
The 10 Best PPC Automation Tools in 2024
Article
The 10 Best PPC Automation Tools in 2024
Do Not Start a PPC Agency in 2024 Until You've Understood These 7 Things
Article
Do Not Start a PPC Agency in 2024 Until You've Understood These 7 Things
The methodology behind Target CPA and Target ROAS optimizations
Article
The methodology behind Target CPA and Target ROAS optimizations
From chaos to control: Manage your Google Ads budget for optimal performance
Article
From chaos to control: Manage your Google Ads budget for optimal performance
The 10 Best Google Ads Management Tools in 2024
Article
The 10 Best Google Ads Management Tools in 2024
Unlock Efficiency and Savings with Optmyzr's Landing Page URL Checker
Article
Unlock Efficiency and Savings with Optmyzr's Landing Page URL Checker
Cracking the Code: Why your Google Ads might not be working
Article
Cracking the Code: Why your Google Ads might not be working
Optmyzr's Holiday Magic: New Features to Sleigh Your Shopping Season Goals!
Article
Optmyzr's Holiday Magic: New Features to Sleigh Your Shopping Season Goals!
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Case Studies

22
Campaign Automator helps SearchLab Digital boost their client's conversion rate by 42% since March 2022
Case Study
Campaign Automator helps SearchLab Digital boost their client's conversion rate by 42% since March 2022
Eliminate Wasted Spend saves $6000 on irrelevant placements through automated optimizations
Case Study
Eliminate Wasted Spend saves $6000 on irrelevant placements through automated optimizations
Optmyzr's strategic alerts trim Morefire's workload by 18% per account
Case Study
Optmyzr's strategic alerts trim Morefire's workload by 18% per account
Matthieu Tran Van sees 10x productivity boost & 28% revenue surge through Optmyzr
Case Study
Matthieu Tran Van sees 10x productivity boost & 28% revenue surge through Optmyzr
PixelRush reduces time spent on recurring tasks by 75% with Optmyzr's automations
Case Study
PixelRush reduces time spent on recurring tasks by 75% with Optmyzr's automations
Group Twenty Seven Case Study
Case Study
Group Twenty Seven Case Study
How Peak Ace AG Uses Optmyzr to Become One of the High-Performing Agencies in Germany
Case Study
How Peak Ace AG Uses Optmyzr to Become One of the High-Performing Agencies in Germany
Optmyzr empowers WebSavvy to prioritize client profitability over Google's interests
Case Study
Optmyzr empowers WebSavvy to prioritize client profitability over Google's interests
United Ads implements tailor-made PPC strategies to grow conversions by 40%
Case Study
United Ads implements tailor-made PPC strategies to grow conversions by 40%
Optmyzr | Driva Case Study
Case Study
Optmyzr | Driva Case Study
Optmyzr | Bruce Auto Group Case Study
Case Study
Optmyzr | Bruce Auto Group Case Study
Optmyzr | Mabo Case Study
Case Study
Optmyzr | Mabo Case Study
Optmyzr | Addi Marketing Case Study
Case Study
Optmyzr | Addi Marketing Case Study
Optmyzr | Anicca Digital Case Study
Case Study
Optmyzr | Anicca Digital Case Study
Optmyzr | B&S Media Case Study
Case Study
Optmyzr | B&S Media Case Study
Optmyzr | Constellation Agency Case Study
Case Study
Optmyzr | Constellation Agency Case Study
Optmyzr | DealerJazz Case Study
Case Study
Optmyzr | DealerJazz Case Study
Optmyzr | Epurple Case Study
Case Study
Optmyzr | Epurple Case Study
Optmyzr | SalesX Case Study
Case Study
Optmyzr | SalesX Case Study
Optmyzr | TopLine Film Case Study
Case Study
Optmyzr | TopLine Film Case Study
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Podcast Episodes

152
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More
Podcast Episode
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More
How to Run High-Performing LinkedIn Ads for B2B
Podcast Episode
How to Run High-Performing LinkedIn Ads for B2B
How Can PPC, Paid Social, & SEO Teams Unlock Higher Revenue by Working Together
Podcast Episode
How Can PPC, Paid Social, & SEO Teams Unlock Higher Revenue by Working Together
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91
Podcast Episode
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91
How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns
Podcast Episode
How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns
What's Working in Performance Max, First-Party Data, and Generative AI in 2024
Podcast Episode
What's Working in Performance Max, First-Party Data, and Generative AI in 2024
Avoid These Costly Mistakes to Create a High-Converting Landing Page | PPC Town Hall 88
Podcast Episode
Avoid These Costly Mistakes to Create a High-Converting Landing Page | PPC Town Hall 88
What's Working in Performance Max, First-Party Data, and Generative AI in 2024 | PPC Town Hall 89
Podcast Episode
What's Working in Performance Max, First-Party Data, and Generative AI in 2024 | PPC Town Hall 89
How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns | PPC Town Hall 90
Podcast Episode
How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns | PPC Town Hall 90
Mastering Competitive Intelligence in PPC | Learn With Optmyzr
Podcast Episode
Mastering Competitive Intelligence in PPC | Learn With Optmyzr
AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85
Podcast Episode
AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85
Ex-Googler Reveals How to ACTUALLY Work With First-Party Data | PPC Town Hall 86
Podcast Episode
Ex-Googler Reveals How to ACTUALLY Work With First-Party Data | PPC Town Hall 86
Generative AI tips for high-performing Meta Ads for Black Friday & Cyber Monday
Podcast Episode
Generative AI tips for high-performing Meta Ads for Black Friday & Cyber Monday
How ChatGPT can make you a PPC automation wizard | PPC Town Hall 83
Podcast Episode
How ChatGPT can make you a PPC automation wizard | PPC Town Hall 83
How to Sell Your Agency: Everything That Happens Before, During, and After | PPC Town Hall 81
Podcast Episode
How to Sell Your Agency: Everything That Happens Before, During, and After | PPC Town Hall 81
How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80
Podcast Episode
How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80
How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80
Podcast Episode
How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80
How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80
Podcast Episode
How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80
How to Sell Your Agency: Everything That Happens Before, During, and After | PPC Town Hall 81
Podcast Episode
How to Sell Your Agency: Everything That Happens Before, During, and After | PPC Town Hall 81
‎How to Sell Your Agency: Everything That Happens Before, During, and After | PPC Town Hall 81
Podcast Episode
‎How to Sell Your Agency: Everything That Happens Before, During, and After | PPC Town Hall 81
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Videos

11
AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85
Video
AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85
Learn With Optmyzr: The New Reports Experience
Video
Learn With Optmyzr: The New Reports Experience
The Complete Toolkit to Expand Your Advertising Reach With Microsoft Ads | Learn With Optmyzr
Video
The Complete Toolkit to Expand Your Advertising Reach With Microsoft Ads | Learn With Optmyzr
Supercharge your Amazon PPC campaigns this Q4 with this toolkit | Learn With Optmyzr
Video
Supercharge your Amazon PPC campaigns this Q4 with this toolkit | Learn With Optmyzr
The Complete Q4 Shopping PPC Checklist (includes Performance Max) | Learn With Optmyzr
Video
The Complete Q4 Shopping PPC Checklist (includes Performance Max) | Learn With Optmyzr
Automation Layering – Learn With Optmyzr
Video
Automation Layering – Learn With Optmyzr
New Alerts for Greater Control – Learn With Optmyzr
Video
New Alerts for Greater Control – Learn With Optmyzr
Introducing Campaign Automator - Learn With Optmyzr
Video
Introducing Campaign Automator - Learn With Optmyzr
B2B PPC Advertising: How to Overcome Challenges and Generate Higher-Quality Leads | PPC Town Hall 55
Video
B2B PPC Advertising: How to Overcome Challenges and Generate Higher-Quality Leads | PPC Town Hall 55
Automation Layering: How to Stay in Control in a World of PPC Automation | PPC Town Hall 50
Video
Automation Layering: How to Stay in Control in a World of PPC Automation | PPC Town Hall 50
PPC Town Hall 49: Deliver Top-Notch Results Using Responsive Search Ads
Video
PPC Town Hall 49: Deliver Top-Notch Results Using Responsive Search Ads

Webinars

95
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91
Webinar
PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91
How ChatGPT Can Make You a PPC Automation Wizard
Webinar
How ChatGPT Can Make You a PPC Automation Wizard
Everything You Need to Manage Your Q4 Shopping Campaigns for 2023 | Learn With Optmyzr
Webinar
Everything You Need to Manage Your Q4 Shopping Campaigns for 2023 | Learn With Optmyzr
A Day in the Life of a PPC Auditor: Tools & Strategies for Boosting Performance | Learn With Optmyzr
Webinar
A Day in the Life of a PPC Auditor: Tools & Strategies for Boosting Performance | Learn With Optmyzr
Build, Manage, and Optimize Your Performance Max Campaigns With Optmyzr
Webinar
Build, Manage, and Optimize Your Performance Max Campaigns With Optmyzr
Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79
Webinar
Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79
How the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76
Webinar
How the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76
GML 2023 Recap (Shopping Ads & Performance Max) with Kirk Williams | PPC Town Hall 76 [BONUS]
Webinar
GML 2023 Recap (Shopping Ads & Performance Max) with Kirk Williams | PPC Town Hall 76 [BONUS]
How the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76
Webinar
How the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76
Powerful ChatGPT applications for PPC and SEO marketers | PPC Town Hall 74
Webinar
Powerful ChatGPT applications for PPC and SEO marketers | PPC Town Hall 74
How to Future-Proof Your Career in Marketing | PPC Town Hall 72
Webinar
How to Future-Proof Your Career in Marketing | PPC Town Hall 72
Excel for PPC: Analyze PPC performance better and faster with these powerful tips | PPC Town Hall 73
Webinar
Excel for PPC: Analyze PPC performance better and faster with these powerful tips | PPC Town Hall 73
Lessons learned from a FULL year of running Performance Max for ecom & lead-gen
Webinar
Lessons learned from a FULL year of running Performance Max for ecom & lead-gen
ChatGPT for PPC: Use cases and impact of such powerful AI tools on our jobs
Webinar
ChatGPT for PPC: Use cases and impact of such powerful AI tools on our jobs
Peak Season PPC Monitoring Checklist | Learn With Optmyzr
Webinar
Peak Season PPC Monitoring Checklist | Learn With Optmyzr
Optimizing Ad Spend | Learn With Optmyzr
Webinar
Optimizing Ad Spend | Learn With Optmyzr
Surviving the recession: How PPC agencies can prepare now to thrive in 2023
Webinar
Surviving the recession: How PPC agencies can prepare now to thrive in 2023
Performance Max: Boost your campaigns with these tips, scripts, and checklists
Webinar
Performance Max: Boost your campaigns with these tips, scripts, and checklists
Performance Max Holiday Season Playbook: 6 Tips to Help You Prepare for Q4 2022
Webinar
Performance Max Holiday Season Playbook: 6 Tips to Help You Prepare for Q4 2022
Amazon PPC: How to launch a profitable holiday shopping campaign in Q4 2022 | PPC Town Hall 64
Webinar
Amazon PPC: How to launch a profitable holiday shopping campaign in Q4 2022 | PPC Town Hall 64
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Our award-winning, turnkey PPC management suite is built on a foundation of barrier-smashing AI and machine learning power. Optmyzr delivers smarter automation for PPC rockstars.

Founded by former pioneers at Google, Optmyzr helps advanced marketers achieve greatness in their pay-per-click programs. The SaaS-based system’s simplicity, power and innovation automate key tasks and elevate PPC professionals’ capabilities and relevance in the era of digital marketing.

Check out www.optmyzr.com for more details and a free trial that can put you on a path to become the next PPC rockstar.

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387
articles
22
case studies
152
podcast episodes
11
videos
95
webinars