I spoke with Sam Tomlinson, the Executive Vice President at Warschawski, a marketing agency in this episode of PPC Town Hall.
Sam is one of the deepest thinkers in PPC. Every time I speak to him, he opens my mind to things I hadn't thought of before.

And this episode was one of those conversations.

In this episode, Sam shared some really interesting data analysis: using an actual customer export from Shopify – loading it up to GPT-4, asking it to conduct an RFM analysis of the data, visualizing the outputs, and then exporting the customer segments.